31/10/2022
👉Good content has many different properties, but the most important one is definitely: knowing why and for whom you are creating your content.
Create content for the person who:
◾️ Doesn't know they have a problem.
◾️ Knows they have a problem, but doesn't have a solution.
◾️ Knows the solutions, but doesn't know WHY they should trust YOU.
◾️ Trusts you but doesn't know if they should buy your product.