17/01/2025
If you haven’t seen it, had one of the sickest rollouts of the year last year into early this year—she developed a concept around the idea “If your life was a sitcom, which one would it be?”, and she chose “Family Matters”, creating a fresh concept that was equally grounded in a nostalgic bit of cultural history, which all but guaranteed resonance with the audience.
Her strategy was sound, she thought out her release and told her story in a way that only she could have, and THAT, is exactly what I’m talking about when I say “Market. Yo. Releases!”
…and I already know you gone tell me “but she clearly have budget fi do all dem tings.” But you know what you got? —Caribbean blood! And you know what that means? Yuh can tun yuh han’ mek fashion and mek sumn out o ntn—“wi likkle but wi tallawah” never jus come from out o nuhwhe. Yuh zimmi?...
So dig a likkle deeper, go a likkle further… …or call me mek wi help yuh. Please, and tanks. 🙏🏽😌🙏🏽
