08/03/2023
CPA a.k.a. Cost Per Acquisition
What’s it cost you to acquire a customer, or a lead?
If I spend $148,272.28 and make 8,533 sales, my CPA comes out to $17.38.
$148,272.28 divided by 8,533 sales equals $17.38 cost per acquisition.
If you don’t know your CPA then a good place to start is the price of your product.
Lets say your product is priced at $100.
And your CPA is half of that, $50.
You spend $50 on ads and make one sale.
You just 2X’d your investment.
If you’re happy with the profit then your set CPA is $50.
If you’re not happy with the profit then you’ll need to lower your CPA.
A CPA of $25 for example.
You spend $25 on ads and you make one sale.
You just 4X’d your investment.
Much better profits.
Hello, my name is Juan Ramos.
I’m a passionate ads management expert.
Specializing in FB + IG ads, and digital marketing campaigns.
It’s my mission to help as many business owners as possible make real progress on their business goals and succeed in the digital space.
I've spent millions of dollars profitably on FB + IG, and have successfully managed over fifteen ad accounts for more than three different ad agencies at one time all by myself.
Online ad management is hard- but I’m here to help make it a whole lot easier!
No matter your experience, background, or goals, I want to work with you and help you achieve extraordinary success.
