Vision Media

08/10/2026

Thank you to our friends and partners at for the great conversations and night out at the ballpark last week to see the Seattle Mariners win!

The icing on the cake was that it was night. 🦝

If you haven't connected with your vendor partners lately, reach out. Find out what they're up to, what's new, and how you can work even better together.

08/06/2026

Ever wondered what marketing and advertising terms mean, but are too afraid to ask?

Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:

Media Mix - The combination of advertising channels used to meet campaign goals.

08/04/2026

The best programmatic campaigns are not won after launch. They are won during preparation.

A clear media brief, well-defined audiences, complete creative, accurate tracking, and meeting deadlines give your campaign more room to reach the right people and improve over time. 🎯

When planning is rushed, even powerful platforms and AI-driven optimization have less to work with.

Discover how better preparation can create more control, fewer surprises, and stronger advertising performance:

https://www.visionmediaus.com/blog/programmatic-advertising-planning-improves-performance

Learn how strategic planning and managing deadlines improve programmatic advertising performance, campaign efficiency, and ROI.

07/28/2026

Ever wondered what marketing and advertising terms mean, but are too afraid to ask?

Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:

Customer Acquisition Cost (CAC) - Total sales and marketing expenses divided by the number of new customers acquired.

07/16/2026

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Retail Media Networks (RMNs) - A group of retail organizations' advertising platforms made accessible to advertisers to leverage their first-party data.

07/13/2026

More than half of US digital audio listeners are playing music. That may not surprise you, but according to Sounds Profitable and Signal Hill Insights, are where the action is.

22% of the monthly podcast audience is making an immediate purchase after hearing an ad.

07/10/2026

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Terms of the Week are here to help.

Term of the Week:
Share of Voice (SOV) - The percentage of ad impressions your brand receives compared to competitors within a channel or campaign.



https://www.visionmediaus.com/media-buying-and-advertising-glossary-for-marketers

07/10/2026

Congratulations to our friends at Camping World for celebrating 60 years of making RVing fun and easy.

07/08/2026

Mackenize Venhor heads up our traditional media buying team. She supports all aspects of traditional ad channels: OOH, print, broadcast TV, sponsorships, and radio. Makenzie values learning, and the media industry's constant changes allow her to continually learn new things. The array of traditional media types brings variety to her workday.

She loves seeing plans come together as she negotiates savings and added value for clients. And she gets great satisfaction out of providing clients more value than initially anticipated.

We appreciate the knowledge, expertise, and support she offers clients and her team every day!

07/06/2026

Healthcare advertising takes more than getting in front of the right audience.

It takes the right timing, the right message, the right channel mix, and a clear understanding of patient trust. 🩺

In our latest blog, we’re sharing 6 healthcare advertising strategies that help healthcare campaigns drive stronger outcomes, from phased planning and first-party data to hyper-local targeting and trust-building messages.

Because in healthcare, a great campaign does more than create awareness. It helps people make confident decisions about care.

Read the article: https://www.visionmediaus.com/blog/healthcare-advertising-the-right-way

Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.