Vision Media

06/18/2026

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Vanity Metric - A metric that may look impressive but doesn't necessarily correlate to meaningful business outcomes.

06/18/2026

Adrianne McAllister is our Media Buying Supervisor. She is the ultimate media buyer - planning and negotiating campaigns across all media types and leading our media buying teams. She loves maximizing value for our clients' budgets.

With over 15 years in media, she has worked at agencies like Group M, Media+, and Zenith Media, managing clients like Toyota, Farmers Insurance, and Verizon Wireless.

Adrianne's passion for media buying is evident in her daily pursuit of new challenges. She thrives on the exploration and excitement of tackling innovative projects, constantly pushing her boundaries, and venturing into uncharted territory.

She is definitely someone you want holding the reins of your advertising campaign.

06/16/2026

“Just trust the agency.” 😇

It sounds reasonable. But for most marketing leaders, it doesn’t sit right. Because you’re the one accountable.

You’re the one expected to explain where the budget went, what results came from it, and why performance changed.

Trust matters. But trust without understanding creates risk. The strongest agency relationships are built on Trust + Clarity.

You don’t need to question every tactic. But you should never feel in the dark. If something can’t be explained simply, it’s worth slowing down. Because clarity isn’t a bonus.

It’s the foundation of good marketing.

If you’ve ever felt stuck between trust and understanding, this will help:

A comprehensive media and advertising glossary with clear definitions for marketers to use every day.

06/15/2026

Financial success and financial security are defined differently by generation.

If 70% of current members are Gen X and above, it's well past time to learn more about the next generations.

According to the Wall Street Journal, 69% of feel achieving financial success is harder for them than for previous generations.

And 's think they have to earn $588K/year to achieve financial success.

This is an opportunity for credit unions to provide education, resources, and support.

06/12/2026

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Universal IDs - A user identifier that allows AdTech companies to anonymously recognize individuals across different platforms.

06/11/2026

Roberta Ring began her media career in Brazil, working in audience research at a national TV channel, analyzing audiences for major shows. From there, she moved on to roles at Kantar in the research field and then Artplan, a national advertising agency, before finally finding her way to Vision Media.

In her few short years at Vision Media, Roberta has made a positive impact on the team and the agency's clients. Starting as a Media Coordinator, she quickly moved to Senior Media Coordinator and was recently promoted to Media Planner.

Roberta chose to be in the media industry because she’s always been fascinated by negotiation and the process of audience targeting and consumer analytics. To her, it’s like solving a puzzle or untangling a big knot that she's always excited to work through.

06/11/2026

Vision Media doesn't do creative. But we do appreciate it. And we love a good billboard. Enjoy this new OOH our partners at Members Cooperative Credit Union are sharing.

06/09/2026

As a proud , we're excited to share that we have been honored with an Award of Merit from Indie Agency News Top 40: Classic 2026.

The recognition for outstanding independent agency work is for our "Challenging the Beverage Status Quo Through Media " extension campaign to build awareness and drive purchases to Reyes Coca-Cola and the Barrilitos brand.

We are grateful for our partnerships with Coca-Cola and Coca-Cola bottlers and appreciate the opportunities to support their businesses.

06/04/2026

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Frequency - How many times, on average, a viewer sees a specific ad over a given period.

06/02/2026

Reddit, Inc. is not just for 'kids' anymore.

If you're thinking Reddit is still used by the younger generations or Tech Bros., you may want to think again.

And it's definitely not a male-dominated platform.

While 18 - 34 year olds still make up a large number of unique visitors, plenty of Gen Xers and Boomers are spending time on Reddit.

See the breakdown by Comscore, provided by eMarketer.