Vision Media

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Vision Media Leading edge media buying services that exceed business goals and ensure you're seen and heard.

Vision Media, headquartered in Bellevue, WA., is the largest, independent media agency in the Pacific Northwest. We provide first-class media planning and buying services with an obsessive drive, curiosity, and integrity to exceed business goals and ensure our clients are seen and heard.

Brooke Starbard is a campaigner. According to Myers-Briggs, being a campaigner means that Brooke is curious and enthusia...
10/09/2026

Brooke Starbard is a campaigner. According to Myers-Briggs, being a campaigner means that Brooke is curious and enthusiastic.

Since she began working, she has been in customer-facing roles and uses that curiosity and enthusiasm to help clients get what they need.

Brooke is also an overachiever and loves challenges. At Vision Media, she is a member of the Account Strategy team, building client relationships and helping them achieve their business goals through advertising.

Outside of work, she enjoys anything that keeps her active and is also a board game fanatic who loves unsolved murder mysteries and thriller novels.

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If your digital ads feel harder than they should be, it’s usually not the platform. It’s the approach.The best programma...
10/08/2026

If your digital ads feel harder than they should be, it’s usually not the platform. It’s the approach.

The best programmatic strategies are intentional, transparent, and full-funnel.

At Vision Media, we use programmatic to support awareness, consideration, and conversion, not just retargeting. Platform choice matters. We parter with The Trade Desk for transparent pricing, strong inventory quality, and lower fraud risk. Beating industry CPM benchmarks.

Layer contextual, behavioral, geo, CRM, and modeled lookalike data for high-value targeting. Aligning display, online video, and streaming tactics by funnel stage to combine awareness with performance.

Applying frequency caps and bid adjustments controls spend and reduces user fatigue, enforcing strict brand-safety and viewability standards with third-party verification tools.

Programmatic works when strategy leads and technology follows.

What do all those marketing and advertising terms and acronyms mean anyway?Vision Media's Media and Advertising Glossary...
10/06/2026

What do all those marketing and advertising terms and acronyms mean anyway?

Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Programmatic Advertising - The automated buying and selling of digital ad inventory through real time auctions that occur between demand side platforms (DSPs) and supply side platforms (SSPs), using data to decide which impressions to purchase across many publishers.

Our Traditional/Linear buying team recently met up online with Rockoly for a remote painting class. 🎨 Team members from ...
10/05/2026

Our Traditional/Linear buying team recently met up online with Rockoly for a remote painting class. 🎨

Team members from Washington State, Michigan, South Carolina, Georgia, and Oregon connected and showed that their talents extend beyond , negotiating, and ad placement.

They highly recommend the Rockoly events, having also completed cooking classes together.

What do all those marketing and advertising terms and acronyms mean anyway?Vision Media's Media and Advertising Glossary...
10/01/2026

What do all those marketing and advertising terms and acronyms mean anyway?

Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Media Mix Modeling - How advertising time and resources are distributed across multiple platforms or channels: print, radio, digital, and TV, using a statistical analysis technique to measure the impact of each media channel on sales.

Like many of these terms, there is a lot more to it than that. Having the right partner who takes the time to ensure you understand the strategies, tools, and platforms related to your media and advertising is key to your business's success.

Claire moved to the U.S. from the Philippines in 2013. She started her career there as a production and media assistant ...
09/30/2026

Claire moved to the U.S. from the Philippines in 2013. She started her career there as a production and media assistant before transitioning to media planner and buyer positions.

She now has over 15 years of hands-on experience across different media channels, including broadcast media, traditional media, digital media, SEM, programmatic, and social media.

Her current role at Vision Media has her specializing in print and site direct media planning, buying, and vendor negotiation, which is an area of expertise for Claire.

Outside of work, she loves traveling and has been to 48 US states and 14 countries. She also loves cooking and karaoke singing.

If your digital ads feel harder than they should be, it’s usually not the platform. It’s the approach.The best way to ru...
09/29/2026

If your digital ads feel harder than they should be, it’s usually not the platform. It’s the approach.

The best way to run Google Ads is with structure and measurement that make decisions obvious.

At Vision Media, we separate brand and non-brand campaigns so performance data stays clean and actionable. We organize ad groups around tight keyword themes and align them directly to landing pages to improve Quality Score and control costs, tailoring keyword themes and landing pages.

We lean into Google’s automation for bidding and delivery, but we validate outcomes against real business results. Meaningful conversions are tracked to guide algorithmic bidding. Search terms are reviewed regularly to cut waste, continually testing and refining to outperform past results and stretch media dollars further.

Smart structure plus active oversight is how search programs scale without burning budget.

What if your advertising data could tell you more than which campaign performed best? For marketing leaders- well, rea...
09/28/2026

What if your advertising data could tell you more than which campaign performed best?

For marketing leaders- well, really any marketing leader- campaign data can reveal what prospective members want, where they experience friction, which messages resonate, and where new growth opportunities may be emerging.

The opportunity is to move marketing beyond reporting on KPIs and bring those insights into conversations with product, operations, digital banking, and member experience teams.

Read the full article:

https://www.visionmediaus.com/blog/credit-union-marketing-as-a-strategic-growth-partner

Wyatt Smith has spent his career gaining a wealth of experience in the advertising industry. He began in media planning ...
09/25/2026

Wyatt Smith has spent his career gaining a wealth of experience in the advertising industry. He began in media planning before transitioning to project and account management, with a dash of copywriting and production thrown in; he’s seen a bit.

Wyatt enjoys building relationships with clients and supporting them in reaching their business goals through advertising programs.

He is a Washington native and a proud graduate of Washington State University (Go Cougs!). When he’s not working, you can find him spending time with his wife and pets (a cat and dog), or grilling outside and listening to his vinyl collection.

What do all those marketing and advertising terms and acronyms mean anyway?Vision Media's Media and Advertising Glossary...
09/23/2026

What do all those marketing and advertising terms and acronyms mean anyway?

Vision Media's Media and Advertising Glossary and Term of the Week are here to help.

Term of the Week:
Audience Suppression - Excluding specific users or segments from seeing ads, often to avoid targeting existing customers, converters, or irrelevant audiences.



https://www.visionmediaus.com/media-buying-and-advertising-glossary-for-marketers

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7525 SE 24th Street Suite 120
Mercer Island, WA
98040

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