Gracie Management

03/04/2016

In case you missed our music documentary about the q***r hip hop movement on the film festival circuit, we are excited to announce that it can be streamed live now via Link TV! Have a look and let us know what you think. XOXO.

This short film documents an emerging culture that is on the verge of becoming mainstream—the q***r hip-hop scene. This documentary challenges the assumption that the "q***r hip hop" movement is...

13/01/2016

Thank you, THEESatisfaction! Stas brought so much depth to the documentary - I am so happy she was able to take part in it. And for folks on this page who have not heard THEESatisfaction's "EarthEE" - well, there is no reason to wait.

This is a short documentary about an emerging scene which is on the verge of becoming mainstream - the q***r hip-hop scene. In addition to documenting the scene,…

28/06/2015

Meet some of the stars of our next documentary, "iDentity", which focuses on how today, , form their identities. While some things are human and remain the same - some things are very different. Trailer coming soon! Xoxo.

11/06/2015

We are pleased to announce that Gracie Management's first documentary, "Gonna Sip That Sip, Hit That Dip: The Emerging Q***r Hip Hop Movement" has made it as an official section at Austin's Capital City Black Film Festival! Here is a brief clip of Viola Davis and Julius Tennon talking about the fest. Stay tuned for the film's trailer in the upcoming days. xoxo.

The Capital City Black Film Festival is honored to have Viola Davis and Julius Tennon, Co-Founders of JuVee Productions as supporters for this years festival...

29/05/2015

Nothing like big data to understand history and trends in music! We love this study and will have more to say about it in the upcoming future. But the main point for now - there were three revolutionary years that had major impacts on the sound of popular music - 1964/1983/1991.

It was the year that Madonna begged Papa Don’t Preach and Peter Gabriel dropped his Sledgehammer. Now a scientific study of pop music’s evolution has concluded that 1986 was the most repetitive year on record.

21/05/2015

Survey research is useful, but a big data complement makes an artist's marketing campaign easier and more effective. Read our latest blog post to learn more.

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns At Gracie Management, I have worked with a great team of people to do a myriad of research for artists and labels, along with publishing public-facing reports that you can see again here, here and here. And while we have condu…

19/05/2015

Yes, emotion is certainly more than a notion - marketing should be more than a rational approach, if you are looking to be successful. Read our latest blog post about using a full-brain approach and being more successful.

Whether it is with my advertising clients, or via my music clients here at Gracie Management, I use a three-pronged brain approach to tackle marketing problems. What does that mean? It means we look to engage audiences on rational, emotional and reptilian levels. But how are each areas of the brain…

17/05/2015

Q***r hip-hop...is it a style, genre, fad or something else? Gracie Management explored the topic in our new documentary, "Gonna Sip That Sip, Hit That Dip: The Emerging Q***r Hip Hop Movement" - with its world premiere at the Langston Hughes African American Film Festival in Seattle last month. Stay tuned for the official trailer, followed by full worldwide release! xoxo

17/05/2015

Thanks to the 150 people in Seattle who showed up for the premiere of Gracie Management's first documentary - "Gonna Sip That Sip, Hit That Dip: The Emerging Q***r Hip Hop Movement". Worldwide release coming very soon...stay tuned! xoxo

17/03/2014

Hey Gracie Management Fans! Sorry for the delay - Hope your 2014 has gotten off to a fantastic start. We will have a lot of great news to announce soon as we continue to push the boundaries of music, data & marketing. For now, take a look at this Businessweek article - "Can Big Data Help Music Labels Find That Perfect Backbeat?"

Music executives are tapping services such as Shazam and Spotify to help predict tomorrow’s next big hits

05/11/2013

Our new report, Multiculturals & Music: What You Need to Know, is available for your reading pleasure! Know what you need to consider when multiculturals are important to your audience growth plans.

02/09/2013

Welcome to the Gracie Management family, our new client, Nomadic World Apparel. Be on the lookout this fall for their premier collection. We love music, but we also love fashion here!