Gracie Management

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Gracie Management Gracie Management uses hard data, along with art, to help artists/bands understand what motivates their audiences when it comes to music consumption.

Gracie Management, led by Chasson Gracie, an 11-time marketing award winner, combines strategic planning with statistical modeling for musicians, record labels and artist managers to leverage data for smarter campaigns, promotions and platforms. This is done by identify a core audience, learn how they consumes music, and grow their influence. The unique method brings a science to a field that has long survived on gut decisions, which in many cases has damaged careers. Gracie Management has worked with musicians on an international level, along with lending its methodology and expertise to labels such as Universal Music Group.

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