Global Retail Marketing Association

05/09/2018

Turning around the Sheraton brand -- as Marriott's third largest brand, this revamp is critical in the eyes of investors, owners, consumers, and stakeholders.

Part of measuring the success of Marriott’s acquisition of Starwood hinges on the company’s ability to successfully turn around the Sheraton brand. As Part of measuring the success of Marriott’s acquisition of Starwood hinges on the company’s ability to successfully turn around the Sheraton ...

04/09/2018

With B2S the second largest retail season of the year, JCPenney unleashed innovative marketing efforts this summer. CMO Marci Grebstein shares some insight ...

Back-to-school shopping is the second biggest shopping season of the year, with estimated spending at $84 billion for 2018.

03/09/2018

It's been a great summer ... and with our batteries recharged, we're ready for fall and the holiday season ahead.
Have a safe and enjoyable Labor Day holiday!

01/09/2018

Mastercard and Google have established a partnership for the past year that has led to unprecedented ways to track retail purchases.
This partnership has given Google the ability to access a new tool which lets advertisers know if their ads have led to sales at the physical stores.

Select Google advertisers have access to a tool to track whether the ads they ran online led to a sale at a physical store, thanks to Mastercard.

31/08/2018

America runs on Donuts... Wait that doesn't sound right.
Dunkin' Donuts has been working on a rebranding but their name may not be the only thing changing for the company in the upcoming months.
This article sheds some light.

What does this rebrand mean for the doughnut franchise?

27/08/2018

Will we see a shift in bots and AI replacing teachers/facilitators in the classroom or through online platforms?

Forbes provides some insight on AI in the classroom, as well as the "diminishing" role of humans vs. bots.

Technology is diminishing the role of teachers. But that trend may just be starting - technology innovators have already built and deployed a teacher-bot that can do what teachers do but faster, cheaper and all day long.

24/08/2018

Casper has announced plans for a 200-store expansion across North America to bring its sleep products to a larger breadth of consumers.

Philip Krim, CEO and co-founder of Casper, shared his insights on his company's success at the 2018 GRMA Executive Leadership Forum.



https://www.thegrma.com/grma-insight/casper-announces-200-store-expansion-in-north-america/

20/08/2018

Blockchain and the rise of cryptocurrencies have permeated news headlines, and yet we are all struggling to grasp the magnitude of impact these emerging technologies will have across industries.

As Blockchain is poised to dramatically transform the nature of customer engagement, GRMA recently hosted a Special Access Experience with Dave Kimbell, Chief Marketing and Merchandising Officer at ULTA Beauty, and Mark Bonchek, Founder and CEO of Shift Thinking. This blog shares some of their insight ...

For the past several months Blockchain and the rise of cryptocurrencies have permeated news headlines, yet the ability to grasp the magnitude of impact these emerging technologies will have across industries has been slow at best.

06/08/2018

The Blockchain technology possibilities continue to grow and now it looks like it could transform the Health Care Industry.

A flurry of excitement surrounds blockchain and its potential to transform healthcare.

18/08/2011

To learn more about the upcoming 2012 GRMA Leadership Forum go to www.thegrma.com

18/08/2011