27/02/2026
A fresh take on fruit packaging 🍐🍎
I had the pleasure of designing bulk carton box packaging for The Fruit Route based in Paarl and printed at Mpact. The brief was clear: keep it modern, stay true to their brand colours, and echo what’s inside the box — pears and apples.
After exploring a few design options, this one stood out. The repeating fruit pattern creates a strong visual impact when the boxes are stacked, while the rhythm of green and navy brings balance, consistency, and shelf appeal. Clean, bold, and instantly recognisable exactly what great packaging should do.
