Ana, your SDR

13/09/2021

Done properly, ABM aligns the sales and marketing teams and gives them the ability to target specific accounts within large enterprises. That’s great, but it doesn’t go far enough anymore.

Find more on how modern tools solve this problem in the article below:
https://streetfightmag.com/2021/03/01/data-science-enables-abm-to-achieve-its-full-potential

ABM aligns the sales and marketing teams and allows them to target specific accounts within enterprises. That’s great, but it doesn’t go far enough anymore.

03/09/2021

"With person-based marketing, marketing supports sales at each stage of the funnel and allows companies to adopt a new, account orchestration approach to drive automated qualified leads to sales to ultimately increase revenue."
Learn more about person-based marketing from our CEO Dmitri Lisitski:

https://martechseries.com/mts-insights/interviews/martech-interview-dmitri-lisitski-co-founder-ceo-influ2/

Dmitri Lisitski is co-founder and CEO of Influ2, the first person-based marketing platform for B2B companies. A serial entrepreneur with 20 years experience in online marketing and advertising, Dmitri has successfully launched, managed and advanced multiple IT-powered companies in the U.S. and EU ma...

27/08/2021

Exploring ways to improve teamwork between your sales and marketing teams? You might find useful some tips from our CEO Dmitri Lisitski.

https://www.marketingprofs.com/articles/2021/45479/cant-we-all-just-get-along-why-sales-and-marketing-need-to-work-together

There's a history of tension between Sales and Marketing, especially in B2B. Read this article to find out why Sales and Marketing alignment is important.

25/08/2021

How does our platform works and how your ABM strategy will benefit from using it? Find out in the article:

https://martech.zone/influ2-person-based-abm-ad-targeting/

Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people

19/08/2021

We are excited to unveil our new Audience Discovery feature - learn more in an article below

https://www.demandgenreport.com/features/news-briefs/influ2-unveils-new-audience-discovery-capabilities/

Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal...

13/08/2021

Once marketers hand off a qualified lead to the sales team, it's chalked up as a job done. That's a mistake. At that early stage in the sales process, there is so much more to do.

Get fresh ideas from a recent article on MarketingProfs 👉 https://hubs.ly/H0TXf4G0

10/08/2021

Want to motivate and guide your employees — here are 10 "don'ts" in your business approach.

https://www.forbes.com/sites/theyec/2021/04/22/want-your-employees-to-innovate-dont-make-these-10-counterproductive-mistakes/?sh=6159d49032c1

You want to instill confidence in your employees, but giving up control and allowing them to embrace their creativity can be difficult.

09/08/2021

What is person-based advertising, and why is it way more effective in B2B marketing: push ads for the right people at the right time.

https://streetfightmag.com/2021/05/17/what-is-person-based-advertising/?mc_cid=667b0b9d22&mc_eid=0c89d3f3c6 #.YKJqU6pKjze

Influ2 is pioneering person-based advertising in the B2B space, bringing the personalization of consumer marketing to the B2B setting.

06/08/2021

Have you connected the dots between the intent data you get and your content strategy? Anyway, an e-book by Content4Demand can bring your efforts to the next level 👉 https://hubs.li/H0TLDck0

Get ready for the insights from the top marketing executives at Influ2, 6sense, Folloze, Dun & Bradstreet, Terminus, Demandbase and TechTarget 🤩

05/08/2021

Launching a business in a crowded marketplace? Then our founder's advice on Forbes can be helpful to you:
https://www.forbes.com/sites/forbestechcouncil/2021/06/17/15-tips-for-starting-a-new-tech-company-in-a-crowded-marketplace/?sh=128e87e526b9