30/08/2021
Killer Copy: 4 steps to boost ROAS with spell-like words.
Spent: $524.40
Revenue: $5,848
ROAS: 11.15
Niche: Home appliances (e-com)
Time elapsed: 10th of May – 16th of May (1 week)
Hey everyone, hope you are all doing well wherever you may be! 😊
Just wanted to share with you a little fun result we have gotten with a home appliance store we are working with and the importance of copy in attaining these results.
(I will keep this as short as possible)
The photo attached is a 7-day period, I wanted to make it as recent as possible and show that these types of results are still very much obtainable, even in the time of the IOS update.
Copy (and creative) have always been vital to the success of any well performing ad but now more than ever you need to be increasing the efficiency of your ads and let us face it, copy is what stops people scrolling, the “bait” if you will.
4 actionable steps to improve copy.
1.Extensive market research
Without this step nothing works. It is as simple as that.
You need to be in your customers head and really understand the top 3-5 pain points that irritate them, otherwise you are literally throwing money away.
Here you want to create an avatar of your ideal customer and should be asking yourself questions such as…
1. Where do they congregate online?
2. Where do they get niche specific information from?
3. What are their challenges/frustrations in relation to your niche?
4. What are their hopes and desires?
5. What are their fears?
6. What is their preferred method of contact?
7. What industry specific language do they use? (Very important when it comes to copy)
8. What is a day in the life like of your ideal customer?
9. What would it take to make them happy?
Once you have about 5-line answers to each question you want to save this, print it off, and hang it on your wall.
Everything you do from now on whether that be copy, creative or targeting will be based around this avatar.
It is the very foundation of your business.
2.Reading recommendations
I would just like to recommend some books that are sure to help you out immensely.
• Great leads: The six easiest way to start any sales message. - £6.82 on kindle (personal favourite)
• Hypnotic Witing: How to seduce and persuade customers with only your words - £8.64 on kindle.
• No one understands you and what to do about it - £9.49 on kindle.
Read them titles again,
And again… lol
These are some of the best books in copywriting and the very titles of the books address the top pain points of the target market. (So, take tips from these titles as well as the content inside and use it as inspiration)
So, for a combined price of £24.95/$35.40 you can gain as much knowledge as you need to write killer copy 😊 NOT BAD!
3.Headline (the bait)
Firstly, it is important to note that we will be using different “temperatures” of copy depending on what stage of the funnel your customer is at. The “bait” will be stronger when we are dealing with cold traffic so this step will mainly focus on TOF copy (people who have no idea who you are) 😊
Before we put pen to paper it is crucial to remember that we should always be using step 1 as a reference when writing copy.
Try to understand the 3-5 main pain points of your target market and always try and include the most important one(s) in your headline. This is what will get the reader to stop scrolling.
I will list some of my favourite headlines that you can use as inspiration when creating your own 😊
• “How to stop worrying and start living”. My favourite book to date!
• “How to win friends and influence people”.
• “They laughed when I sat down at the piano, but when I started to play!”
• “It’s a mutiny to mix gin-and-tonic without Schweppes”.
• “5 strategies that will help you stop fighting with your partner about money”.
• “50 smart ways to segment your e-mail list like a pro”.
• “America has a huge stash of emergency oil. This is why”.
• “How to hit 1,000,000 visitors in a year blogging”.
• “How to quit your job, move to paradise and get paid to change the world”
These are but a few of the absolute hundreds of headlines that I have written down for inspiration when coming up with new ideas. I have tried to include some that come from different examples, but you will see that many follow a similar formula…
Using your own pain points and product you should be able to quickly come up with a few potential ideas!!
Important: Whenever you see a compelling headline, note it down somewhere! Phone or notepad, wherever it may be. This means you can always refer to them. 😊
4.Structure
I will keep this very straightforward because this formula will work most of the time.
My structure 80% of the time looks something like this…
(Headline)
Benefit 1 (use a pain point from step 1)
Benefit 2 (use a pain point from step 1)
Benefit 3 (use a pain point from step 1)
Create urgency (discount, free shipping etc)
CTA
KEEP IT SIMPLE.
Anyway, if you made it this far thank you very much for reading and I hope this can be of help to someone out there!
Peace,
