Austin Masal Digital Marketing

01/07/2021

Welcome to Austin Masal Digital Marketing! I'm Austin - Founder and Lead Strategist. I am so happy you're here!

We are a done-for-you ad agency helping coaches and course creators just like you to get their offer in front of their dream clients, achieve predictable growth for their businesses, and see their visions play out in ways they never imagined!

🌿🌿🌿

👉🏼 Ya know, advertising today is a lot different than it was in the "Mad Men" days - and even different than just 10 years ago! Businesses no longer have to have massive ad budgets and only hire the biggest-name companies (Bye, BBDO and Ogilvy!). Businesses have now turned to the digital world, scaling like crazy on platforms that were only created well into the 21st century.

🏆 Whether they're new on the scene or have 10,000 employees worldwide, these companies are seeing success on Facebook™ and Instagram™ not only because of the returns that vastly exceed those of traditional advertising, but because of the relationships these brands can build directly with their target audience. It's in these connections that brands build the trust and rapport needed to create life-long, raving fans.

💫 My team and I help brands build those deep connections, and help the passionate entrepreneurs behind them see their businesses grow in amazing ways.

If that's you - say hello! Can't wait to meet you ✨

17/05/2021

🧐 Just what IS the FB Pixel?

Really, it's just a few lines of code that you place on your website and funnel pages. But this tiny tool is THE #1 hack that will take your ad strategy from BUST to BEST!

📍 Your pixel allows you to:
→Track funnel/website activity
→More efficiently reach new and existing customers
→Improve your ROAS (I'm talking HUGE improvements, like double digit ratios👀 )
...So HOW does the pixel do this? And WHY is this important?

💙 Tracking lead movement on each page allows you to see exactly where people are falling off in your funnel - now you can know for certain if your new webinar is as engaging or relevant as you hoped!
💙 Conversion data gathered through your pixel allows FB's algorithm to stop guessing who to show your ads to - now, it can find people most likely to book that call with you or click "purchase" on your shiny new program - meaning your cost per conversion goes way down (hello, huge ROAS!!)
💙 Ability to create lookalike audiences (this is gold when running ads!) - as soon as your pixel gathers enough data, you can create custom audiences based on your existing email list or customer base - now your ads can better target those *dream* clients with much less guesswork and even further spike up that ROAS!

It's no wonder that FB and IG ads are so effective - we can learn SO much about our audiences, learn a ton about our audience to better refine our offer, and maximize ad spend like you'd never believe! 💰💰

Install yours today!

29/04/2021

We have two options in life and in business...which one will you choose today?

29/04/2021

People don't buy services - they buy people. And the best way to market yourself to your audience is by telling YOUR story.

Story-based copywriting is so key in a solid digital advertising strategy - it's what sets you apart from the competition (and there's a LOT of that on FB and IG!)

Need some help figuring out how to share yours?

We help coaches and course creators get clear on their unique message and infuse their personal journey into highly-effective story-based copywriting that breaks through the noise and gets their audience saying "WOW - she gets me!"

If that's what you need, email us at [email protected].

We can't wait to help you tell your story!

29/04/2021

"Failure" is all about your perspective. I never like the word. "Failure" is subjective - it's a result of not hitting an equally subjective goal.

Instead of just thinking you've "failed", try remembering:

Where was I in my life/business when I set this goal?
How fleshed out was my plan of action for hitting this goal?
Was this goal ever truely realistic or attainable?
Was this goal ever really in line with my higher values and bigger life goals?

Hindsight is 20/20. Chances are, you never "failed"...all you really did was learn☺️

28/04/2021

Haven't prepped for the new iOS rollout? If not - take these actions, quick!

Apple began rolling out the new update to their privacy policy this week, and there are some important changes to your FB Ads Manager that you'll want to impletment ASAP to keep your ads running smoothly:

📌 Verify the domains you run ads to inside your Business Manager
📌 Associate your pixel with the domain and ad accounts
📌 Select your pixel events (maximum 8 events) that you will need to optimize for

If you're a coach or course creator, these are typically the most important events to include:

🔹 Leads
🔹 Complete registrations
🔹 Add to cart
🔹 Initiate checkout
🔹 Purchases
🔹 Schedule appointments
🔹 Submit forms

FB will now be collecting data a bit differently than before (if someone opts out of tracking on their Apple device, FB will However, Facebook will use statistical models to estimate metrics on these events from within these devices.

So...it's more important than ever to set up your account correctly for scaling, create good quality ads, and test in the right way to optimize cost and overall performance.

Take these actions and you'll be set up for MUCH better success!

26/04/2021

Need a tool to help you make *amazing* DIY promo videos?

Check out Animoto: this tool helps you combine photos, video clips, and music into a stellar videos that will wow your prospects and impress your clients!

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Create and share videos for free with Animoto's video maker. Combine your photos and video clips with music to make professional videos that’ll impress.

22/04/2021

In a world where ROI is king - sometimes, we forget to just CARE.

With our money-blinders on, our obsession with "how much can I make" makes us miss out on opportunities to build real, lasting relationships with our prospects and clients.

Our prospects and clients are more than just a dollar value or a number on a list. They are people with lives, jobs, families, aspirations - just like us. They are humans with pains, needs, and goals that consume them every day, just like us.

So, let's for a moment forget about ROI, ROAS, and Cost-Per-Acquisition.

And take time to remember that relationships are the real foundation of a successful business.

How are you giving a little more care to your prospects and clients today?

20/04/2021

🌟 Testimonial Time! 🌟
A *huge* thank you to Gisela P. a wonderful partnership and for her kind words:

"Austin is knowledgeable, timely, and professional! She advised me on some tweaks to improve my sales funnel and web page. She is acutely aware of the small but important details that will gain quality leads for my business. Austin was a pleasure to work with and provided feedback in a timely and organized manner. I recommend working with Austin if you are looking for an all-inclusive marketing partner!"

We're so glad we could help!

14/04/2021

"Whether you think you can, or think you can't - you're right!" -Henry Ford

Mindset is a self-fulfilling prophecy - it dictates outcomes in every facet of our life! Especially for entrepreneurs, cultivating a healthy mindset is paramount to achieving our goals - whether you're working on a new service, trying to hit a new sales target, or looking to find higher-value clients for your program. Our mindset also dictates our personal lives - from relationships, to fitness, eating habits, you name it!

So many of us fall into one of two mindsets: Fixed and Growth

These 2 catagories were developed to describe the underlying beliefs people have about learning and intelligence.

🛑 Fixed Mindset: believing that our disposition is unmutable, that our outlook on the world and our own capabilities will continue as they are, simply becuase this is the way we've always been, and we've never experienced any other ways of thinking.
✳️ Growth Mindset: the belief that our worldview is changable, and that we can actually retrain our brains as we would with any other muscle with concerted, daily effort. A growth mindset can positively impact cognitive abilities, talents, and achievements in all areas of our life.

Developing a growth mindset is a lot easier said than done! It's easy to, say, fill out a gratitude journal on a sunny day after a particularly good client session, but slip back into old habits when that client doesn't renew their contract with you.

The good news is that with every effort to cultivate a growth mindset, our brain can more quickly and easily help us bounce back when faced with an unexpected setback or difficult decision - we don't spiral back down but rather find the strength to forge ahead.

What growth mindset habits have you been creating lately?

25/03/2021

🌟 Testimonial Time! 🌟
Feedback like Nadia's reminds us why we do what we do.
Serving our clients gives us such joy - we LOVE you! 😍

18/03/2021

Hey everyone!
📚 Need good book recommendations? I've got you covered!

Today I wanted to share a new series I'm starting, called Austin's Book Club.

Every few weeks I'll be sharing what amazing new book I'm reading
- along with my thoughts, key takeaways, and reasons why you should pick up a copy for yourself.

So follow along with me and get reading! 🤓📖

⏬⏬⏬

Today's read: "Grit" by Angela Duckworth.

In this book, Dr. Duckworth studies the concept of grit - what it consists of, where it comes from, who shapes it, and how to grow it.

So what is grit?

It's comprised of 2 equally-important ingredients:

💟 Deep-rooted passion
✊🏼 Unrelenting perseverance

To have one or the other is not enough - it is in the marriage of these 2 things that a person finds their true grit.

👉🏼 My take on grit and entrepreneurship:
When it comes to passion in entrepreneurship - it is not only in having an interest in the nature of the work that's needed, but also in seeing a higher purpose in that work (helping others thrive, succeed, etc.) that cultivates true passion. 💗

As for perseverance? I believe this quality lies in all of us - and with the right passion, it will shine through. Try your hand at many interests, see what sticks, and then apply a truck-sized load of discipline and focus! 🏆

👀 Want to know the best takeaway from this book?

Grit can be grown from the inside-out - every. single. day.

Want to know how? Read this book (of course!) - but here are a few ways to start:

🌟 Employ a growth mindset
🧘🏻‍♀️ Cultivate insane focus and discipline
✍🏼 Define your life philosophy and identify your "top-level goals" to align *everything* you do (use the goal-identification exercise in the book!)

Do these things, and you'll unlock a world of opportunity you never knew you had at your fingertips.

Happy reading! 🤓📖

~Austin