XpandAsia (2026)

18/08/2022

Men's beauty from daily skin care advanced to "makeup", eye makeup popularity soared.
According to the interaction volume of men's beauty products, men's perfume is the most concerned by the users of Little Red Book, and men's facial cleansing and men's face cream are also interested in many users. It is worth paying attention to that the interaction volume of 2022H1 and 2021H2 Little Red Book men's beauty products notes is compared with that of 2021H2. It can be found that users pay more attention to men's eye makeup, men's base makeup and other color makeup products, indicating that men's beauty needs gradually shift from daily skin care to makeup and beauty, and simple cleaning and skin care can no longer meet their needs.

Whitening market demand, nicotinamide into the most popular ingredients.
These days, both men and women pay great attention to "whitening" in spring, summer, fall and winter. Little Red Book hot ingredient word list and hot efficacy word list, can be found that the demand for whitening in the first half of 2022 is still strong, can block the transfer of melanin "nicotinamide" and have the effect of removing melanin precipitation "grape seed" is become the whitening hot topic, stable sitting in the TOP1, TOP2 popular whitening ingredient words. OLAY, SK-II, Kiehl's, L 'Oreal, Estee Lauder and other brands are distributing products related to this ingredient, and content marketing focuses on nicotinamide selling points.

The demand for soothing repair is increasing, and the market potential is worthy of attention.
Influenced by seasonal changes, stimulating eating habits, wearing masks and other factors, modern people are often troubled by skin sensitive problems, and consumers' demand for "soothing and repairing" skin care products is increasing. The market potential of soothing repair is worth paying attention to, and the main soothing repair ingredient words such as natural alpha bisabolol, asiatic centella extract, rosemary, curcumin, fullerene, etc., have also become the keywords on Little Red Book frequently.

05/08/2022

China’s economic output has jumped from 53.9 trillion yuan ($8.06 trillion) in 2012 to 114.4 trillion yuan ($17.11 trillion) in 2021, with its proportion in the world economy increasing from 11.3% to more than 18%, the country’s development and reform commission announced Tuesday. China’s per capita GDP has risen from $6,300 to more than$12,000.

29/07/2022

Douyin user portrait: the young/high consumption：Half of the users are 30 years old or younger, and nearly 40% are users in first-tier and new first-tier cities. According to Qianfan Data, Douyin's monthly sales in May were about 695 million yuan, with a fairly balanced distribution of men and women, and nearly half of them were among young people aged 30 and under. Users are concentrated in Guangzhou, Beijing, Shanghai, Hangzhou and other cities with high consumption level. Users in first-tier cities and new first-tier cities account for nearly 40%. On the whole, Douyin users are young and have high consumption power.

In the first half of 2022, Douyin was upgraded from "interest e-commerce" to "all-channels interest e-commerce". Through short videos and live streaming content, douyin store, search engine and other collaborative interaction, bring new growth to merchants.

In the first half of the year, more than 90% of Douyin social commerce stores sold less than 10,000 RMB in half a year, and the top 10% of Douyin stores contributed 90% of the overall sales. For A better analysis of the different levels of business operations, YouMi Data based on sales amount in the first half of douyin stores, douyin stores can be divided into the S level (sales amount ≧ 1 million), A level (sales amount from 10-1 million), B Level (sales amount from 1-100,000 RMB), C Level (sales amount from 0-10,000 RMB), and then find the number accounted for only 1% of Level A stores contribute 40% sales, The second is B level stores, accounting for 7% stores contribute 30% sales.

From the year-on-year growth of last year, the number of Douyin store growth is slowing down, the size of the store from the beginning of the year more than 10 times the expansion rate tends to be stable, to June still has an amazing 2 times the year-on-year growth, Doiyin store from crazy growth to steady growth. From the year-on-year growth trend of sales, brand sales amount on douyin and the market sales trend is more consistent, and reached the bottom in April, which was significantly affected by the epidemic, and then began to boost in May.

Among the TOP10 categories, the cognition degree of catering and food & beverage brands is the highest, accounting for 20%, contributing more than half of the sales of categories. Brands in beauty & cosmetics, mom & baby, and medical and health care categories also performed well, accounting for more than 40% of the category sales. Clothing, shoes & bag brand contributed the lowest sales. Manufacturers, wholesaler merchants still occupy an important position.

30/06/2022

China Livestream e-commerce in 2022 is mainly manifested in three aspects: User growth, consuming capability increased, demand diversification.

More people watch live streaming, more engagement. Nearly 40% of internet users watched the live streaming, and the number of tier 2 and tier 3 cities and people over 30 years ago grew rapidly. At the same time, the frequency and length of viewing increased significantly, with nearly one-third of users watching it every day and half of users watching it for more than an hour.

More users place orders more decisively. The proportion of online shopping users has increased, with nearly half of them placing orders directly while watching, making shopping more decisive.
Consumption power increased, fancy or simple according user's budget. The average annual consumption of livestreaming e-commerce users exceeded 2,500 RMB, with more than 40% of users spending more, and the average spending increased by 12%.

Four categories growth rapidly, seven categories newly entry. Shoes and Clothes, Beauty and Personal Care, Food and Beverages, Bags and Suitcases have been developed for a long time, growth rapidly. Book and Video, Tea and Alcohol, Knowledge Payment, Product/Service group purchase, Medicine and Health Care, Automobile Accessory, Antiques Collectables, are newly entry.

There are various types of livestreamers and livestreaming studios concerned by users. Not only is the demand for goods more abundant, but the demand for livestreamers and livestreaming studios is also more diversified.

Douyin live streaming takes the lead, and its services are becoming more and more better. Compared with established e-commerce platforms, short video platforms have similar satisfaction. Taking Douyin as an example, while providing full-process services, it also launched differentiated services to improve the platform's user experience and reputation.

20/06/2022

Differentiation and health is the core focus of the development of snack enterprises, and has also been favored by the capital market. In the post-epidemic era, the public's attention to food and health continues to rise, surpassing environmental protection and fitness to become the primary focus of healthy life.

When choosing snacks, consumers will pay more attention to the nutrition and health of food, and pay more attention to the natural and healthy food-- less fat, less sugar, fewer calories.

The majority of consumers are young people, who do not have more time to choose carefully. They pay more attention to brands and delicate packaging, which must be convenient to buy and carry.
The improvement of national consumption ability has a significant effect on the demand for personalized and customized snacks, especially the demand for gift boxes and functional snacks.

Many bakery products have been made into breakfast substitutes, and can also be consumed during tea breaks, travel etc. Meal replacement requires more diversified categories and more balanced nutrition.

27/05/2022

Everyday should be a smoothie day when Manuka Doctor honey makes you a healthy drink. A fresh made drinks of lemon, and boosted with Manuka Doctor MGO100 Manuka honey is perfect. Cool it down with some ice cubes and add a little fresh mint if you want a taste kick.

We help brands make connections with customers. Short videos are trendy in Chinese social media and can increase engagement between the brand and consumers.

13/05/2022

The Ministry of Commerce said on April 21st that it will work with relevant departments to select some regions to carry out the pilot of domestic and foreign trade integration. Gao Feng, a spokesman for the Ministry of Commerce, said at an online news conference that the move aims to break the institutional obstacles to the integration of domestic and foreign trade, help market players make full use of both domestic and international markets and resources, and realize the efficient operation of domestic and foreign trade. Specific tasks include pushing the alignment of rules, giving full play to the demonstration and leading role of the pilot free trade zone and free trade port, strengthening reform and innovation, and promoting the effective connection of domestic and foreign trade rules. According to the Ministry of Commerce, these regions will actively carry out the transformation of domestic and international standards and improve the level of mutual recognition of inspection and quarantine, certification and accreditation.

05/05/2022

On April 20, the 34th session of the Standing Committee of the 13th National People's Congress (NPC) adopted the Futures and Derivatives Law of the People's Republic of China, which will come into effect on August 1, 2022. The introduction of the futures and derivatives Laws provides a strong legal guarantee for protecting the rights and interests of investors and promoting the futures market to better serve the real economy. Li Zhengqiang, a researcher at the University of International Business and Economics, believes that China, as one of the world's largest commodity derivatives market, requires a law specifically made for its regulation. Data from the China Futures Industry Association showed that in 2021, the total volume and turnover of the whole market hit a record high of 7.514 billion lots and 581.20 trillion RMB respectively.

26/04/2022

In China, the East and South China markets are the main consumption of health care products, and other regional markets still have room to grow. The consumption of health care products belong to the selection consumption type, which is closely related to residents' disposable income and consumption ability. In general, the stronger the consumption power of residents, the greater the demand of health care products market, the larger the market scale. The consumption of health care products in China is mainly concentrated in East China and South China, and residents in the two regions are the main force of health care products consumption.

Take By-health as an example, in 2017, the sales in East and South China market accounted for 49% of the company's current revenue; another example Sirio, in 2018, East China and South China market respectively contributed 48% and 27% of the company's sales revenue, a total of 75%. The sales share of Central and North China market is obviously insufficient, which does not match its economic strength, while the consumption shortage of Southwest, Northwest and Northeast market is more obvious.

We believe that the reasons include: limited disposable income level of residents, insufficient pe*******on of market channels, lack of consumption concepts and other reasons. In the future, in Central China, North China and other economically developed regions, there is still a large space for health products enterprises to grow.

20/04/2022

China's foreign trade in goods totaled 9.42 trillion RMB in the first quarter of this year, up 10.7% year on year, according to data released by the General Administration of Customs on April 13. Exports reached 5.23 trillion RMB, up 13.4% year on year while imports reached 4.19 trillion RMB, up 7.5% year on year. In the first quarter, China's imports and exports with ASEAN, EU, US, ROK and Japan were 1.35 trillion RMB, 1.31 trillion RMB, 1.18 trillion RMB, 574.18 billion RMB and 571.03 billion RMB, up 8.4%, 10.2%, 9.9%, 12.3% and 1.8% respectively.

13/04/2022

The Ministry of Commerce announced on April 7 that the Protocol to upgrade the China-New Zealand Free Trade Agreement (FTA) officially took effect on Thursday, which will further promote bilateral trade and investment facilitation. The protocol will further open up the markets of China and New Zealand in goods, services, investment and other areas, and further enhance trade facilitation and optimizing rules. The two sides pledged to enhance cooperation in areas such as e-commerce, competition policy, government procurement, environment and trade. The upgraded protocol has further enhanced the quality and efficiency of china-New Zealand free Trade Relations on the basis of the China-New Zealand Free Trade Agreement and the Regional Comprehensive Economic Partnership (RCEP).

07/04/2022

China used 243.7 billion RMB of foreign direct investment in the first two months of this year, expanded 37.9% year on year, according to data released by the Ministry of Commerce on March 14. The service industry saw FDI inflow jump by 24% year on year to 175.7 billion RMB, while that of high-tech industries surged by 73.8% from a year earlier, data from the ministry shows. During the period, actual investment from countries along the Belt and Road and ASEAN (Association of Southeast Asian Nations) increased by 27.8% and 25.5% respectively. (Source from Xinhua News)

XpandAsia

18/08/2022

05/08/2022

29/07/2022

30/06/2022

20/06/2022

27/05/2022

13/05/2022

05/05/2022

26/04/2022

20/04/2022

13/04/2022

07/04/2022

Address

Website

Alerts

Contact The Business

Shortcuts

Share