Results or Free Agency

13/12/2020

Interesting visual by Lushome on how paint changes the perception of a room, even if nothing else changes!

This is exactly like marketing.

Even if your business doesn't change, how you decide to handle your marketing can change your future customers' perception of you and your service.

02/12/2020

"Work smart, not just hard"

We paused all our local clients' FB campaigns from Thanksgiving to Cyber Monday because it's a waste of money to be competing during a time when ad spend is 5-10x more expensive!

Our clients saved hundreds if not thousands of dollars by having us make that decision. Which is why it's so important to have someone (an agency or internal marketing person) not only to set up the FB Ads campaign, execute the strategy but also to carefully manage it on a daily basis.

We turned this "revenue generating machine" back on this morning and BAM - new leads/business coming in for our clients like clockwork. Each lead below represents a $3,000 profit when closed. To get them at $33.41 is a potential 100x BAGGER! 🔥

21/11/2020

Excited to sign on a passion project!

Jack Pine Paddle provides EPIC trips of a lifetime, empowering those in pursuit of true adventure and exploration of the LAST Great Wilderness under the night sky lit by the Northern Lights.

We love how much they're dedicated to the environment and their sustainability values.

If you like their content, please follow them on YouTube! They'll be uploading some really cool videos! 👇👇👇

https://www.youtube.com/.../UCXOlKReyNWagH6hAUEU.../featured

20/11/2020

Client Results:

8 EXCLUSIVE Roofing Leads (6+2 phone calls) in 3 days for the same price as a SHARED HomeAdvisor lead (~$150)

Not bad :)

17/11/2020

Tip of the day!

Did you know you can stack paid ads (no matter how many times you duplicate them) to retain all engagement & social proof?!

Deploying this won’t take you more than a couple of minutes, and results will be visible within 24 hours. You’ll get more engagement (likes, comments and shares), which will result in even more engagement, which ultimately results in higher CTR, lower CPM, lower CPC, lower CPA & more revenue.

02/11/2020

How addicted are we to social media?

Check out these insane facts and decide for yourselves.

1️⃣ Facebook has 2.27 billion monthly users.

2️⃣ More than 5 billion videos watched on YouTube every day!

3️⃣ The average social media user spends 3 hours per day on social networks and messaging.

4️⃣ 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

5️⃣ 54% of social browsers use social media to research products.

6️⃣ 49% of consumers depend on influencer recommendations on social media.

7️⃣ 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

Make sure to "future-proof" your businesses by understanding the shift in consumer-behavior and leveraging the potential of social media marketing!

27/09/2020

Glad to see national brands are finally understanding the importance of local digital marketing! By being hyper-targeted in our approach and understanding the local markets, our marketing campaigns can often drive better results and ROI than those executed at the national level.

But 77% of multi-location brands complain executing locally at scale is very challenging.