To say I’m passionate about design, especially in the digital space, is an understatement. The quest to showcase my work to the masses started young as part of the street art movement in Sydney when I was a teenager. This idea of getting my work in front of as many people as possible became my mission, and graphic and digital design became my outlet. After over 10 years as a print based graphic de
signer creating anything from logos and corporate stationery, brochures and catalogues, signage and POS, I took the leap in 2008 to expand my digital capabilities and started freelancing in M&C Saatchi’s digital studio, Mark. This move into advertising design sparked a 5 year stint freelancing for various digital agencies including Amnesia Razorfish, Wunderman Sydney, Frontier Australia, Sound Alliance, MediaMind and IdeaWorks, creating banners, rich media banners (Sizmek/MediaMind Certified), websites, microsites, landing pages, social media and eDMs. In 2013 I took a position as Creative Director and Studio Manager at Active Edge Promotions, an experiential brand activation agency. This new direction allowed me to craft digital solutions which bring brands to life and encourage positive participation. I am passionate about my work and with a mobile first approach I’m constantly researching and learning new technologies including responsive/adaptive design and development. In my current position I lead and manage the creative team which consists of a senior and junior designer plus freelance designers, developers and illustrators. I work closely with account managers and other internal stakeholders to develop cost estimates for creative projects and ensure all creative outputs are adequately resourced, completed on time and on budget to the highest quality. I am responsible for implementing efficient processes for both creative team engagement by internal stakeholders and project executions. I am also mentoring our junior designer with a focus on career development.
