AFLOE STATE

07/02/2021

for the solopreneur benefits you in two ways:

1) Keeps you from scrambling with "what to post" day-to-day, week-to-week, etc.

2) Frees up your to percolate in the background. When you know you're posting about "X" in three weeks and that funny thing happens today that would make the post perfect, you don't miss out on the inspiration all around you.

A third bonus way is that tracking your content - and its performance - helps you know when to repurpose or update previous relevant content.

Excellent article from DivvyHQ the calendar as the foundation of good

For those of you who are using (or considering) a spreadsheet-based editorial calendar template, please read this and save yourself from future pain.

10/01/2021

One of the best things 🤓 I've done as a solopreneur is learning how to coach other small business owners.

I became a certified small business mentor through SCORE Mentors a FREE, business mentoring program from the U.S. Small Business Administration, which lets me give back AND sharpen my own professional skillset in the process. I also get to lend my skills as a to my chapter through an ongoing series of interviews with other -area small business owners, mentors, and community partners to share insights 👩‍💼on successful business practices.

Wherever you are on your entrepreneurial 💼 journey, check out the SCORE chapter in your city for workshops, resources, and free business mentoring to help you succeed as a today.

Wonder what it's like to volunteer with SCORE Mentors Fort Worth? One of our Certified Mentors, Gaby Romero, explains how she got involved with SCORE in the ...

01/12/2020

Online sales on Small Business Saturday grew 30.19%—outpacing Thanksgiving & Black Friday to pull in $4.68 billion. 2019 saw 18% annual growth. This year, 44% of consumers said they planned to support small sellers on Small Business Saturday, according to AdobeAnalytics survey results.

Which begs the question: How appealing is your online presence?

12/11/2020

Are you ready for this year's rush? If 2020 has taught us anything, its that our online presence has to be fully integrated 💯 with all our efforts. That includes optimizing your e-commerce platforms to ensure as seamless a shopping 🛍experience as possible.

There will be more people shopping online than in-store this year of course BUT did you know more people shopped online than in-store during Black Friday in 2019 too? 🤯 And that about 82% of people don't expect to complete their holiday shopping until the week of Christmas?!

Check out the HubSpot article for LOTS of interesting stats on what to expect for the 2020 holiday🎁🛒 shopping season.

Learn how shopping behavior has changed in 2020, and how you might create marketing materials to stand out from the crowd during Black Friday this year.

05/11/2020

Supporting the is what SCORE Mentors is all about! And as a certified small business mentor 👩‍💼 I get to help all kinds of small biz entrepreneurs AND the (my fave!).

Community resources like the co-work and accelerator space at the City of Colleyville Small Business Center along with local-market U.S. Small Business Administration (SBA) initiatives like the SCORE Mentors program, help to support ALL entrepreneurs, whether you're an established business owner or just starting out on your entrepreneurial journey.

Huge thanks to SCORE Fort Worth, I 💖 doing these interviews on behalf of the chapter! And HUGE thanks to Adrienne Lothery, Assistant City Manager of the City of Colleyville Government for her time (and patience!) for this interview.

(And a very special thanks to my SCORE colleagues Jan Ekonomy, and Jenny Day for all THEIR patience 😜)

02/11/2020

Just discovered through another long-time favorite Tara McMullin of the "What Works" podcast. Her focus is how to for the person who chooses to have a side-hustle while still working full-time.

She unpacks 🗃so much great advice, lessons learned, and insight on using a newsletter to engage 💎and grow your target audience. Very much looking forward to her weekly newsletters 🤓

I'm all in on curating. And I think it's something that most small business owners should consider as a potential way to use their voice and highlight their perspective. So to take things really meta, as I was curating this month's Speak Up theme, I knew I wanted to include a curator. Jessica Willia...

21/08/2020

Amy Porterfield is my favorite teacher in the Digital Course 💻space. She opens up her Digital Course Academy once a year and in the ramp-up, drops sooo much excellent, free knowledge,📚 that YOU KNOW her paid course must be exceptional.

What I love 💖 most is that she knows we're not all at the same moment in our entrepreneurial journey, so she helps figure out where you are. This year she created this starter kit to help you figure out if you're ready to create your first, digital asset.

If you're not, fear not, she tells you exactly what to do next so that you'll be ready for her Digital Course Academy 🎓 next year.

Get the free download below. ⬇️ No fluff and ALL GOOD STUFF.

A free *must-have* resource for soon to be course creators. This starter kit will help you sidestep those major pitfalls so that you can confidently get on the path to building a massively profitable course the right way. All while serving your market in a powerful, impactful, and time-leveraged way...