16/08/2019
WHY ARE YOU CREATING CONTENT ON SOCIAL?
Instead of feeling the pressure to produce and publish content EVERYWHERE, it's much more important to get crystal clear about WHY you want to create content on social media in the first place. Only if you have nailed down the WHY, you will know WHAT content you need to create because it needs to be aligned to YOUR WHY. Only in the third step, you can think about HOW to create content efficiently. Gary Vaynerchuk has been talking about this extensively in his "Content Model". My question for you is this: WHY DO YOU CREATE CONTENT ON SOCIAL MEDIA?