25/07/2021
As an expert on traffic and conversion, you should be having knowledge about search intent to get more conversions at less cost.
Here is a tip for you people aiming to be an expert in this field.
We'll understand this with an example-
Suppose your client is selling a laptop.
Consider keyword "laptop"
though the keyword "laptop" is having 10 million monthly searches.
it is having less buying intent as people tend to search for knowledge using this keyword.
Instead, you must be bidding for "laptop under 40000" or "dell laptop under 20000" or "touchscreen laptop" or "laptop for video editing"
it is having less search volume.
but it is having more commercial intent.
Once you find the high commercial intent keyword, bid more to get to the top of the page and more clicks.
