Linyu Huang

10/04/2022

10/04/2022

10/04/2022

I found this infographic on Pinterest before I read the article I previously shared ("Why the 4 Ps of Marketing Aren’t Dead Yet"). Crafting a strategic marketing plan is the fundamental step. This infographic is a good way to visualize the marketing planning process.

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10/04/2022

Digital Marketers are more or less familiar with these terms and strategies: Social Media Marketing, Content Marketing, Social Media Campaigns, Search Engine Optimization (SEO), Conversion, Brand Storytelling, etc.

However, this article pointed out that considering how to utilize online technologies and platforms to shape a brand's unique value proposition and define the attributes of the key products is more important than just simply treating digital marketing strategies as yet another promotional channel. Addressing the marketing fundamentals is vital!

Discover why the fundamentals of marketing still hold water in the age of digital technologies and online marketing.

10/04/2022

If you are, or intend to be, in the Ecommerce and Retail industry, this article mentioned a new sale model trend that you should know about!

Social commerce refers to the experience of shopping directly on social platforms, a way for brands and companies to "help consumers with product discovery", said Insider Intelligence. Although the trend is growing in the US, with the projected sales at $79.64 billion by 2025, it is still far behind China, and the US marketers have a long way to go for catching up with China's success.

As a person who has experienced shopping on social platforms in China, I deeply feel the maturity, flexibility and convenience of China's social commerce industry. After the influencer's explanation, I could be more persuaded to buy that product.

If the brands want to compete in the social commerce market, it's wise to utilize influencers, consumer calls to action (CTA), and user-generated content (UGC, aka. User-created content/UCC). Check out this article to learn more about social commerce company's examples.

Brands are leveraging social media checkout & shopping integrations as consumers engage with social commerce. Learn how social commerce is rapidly growing in the US.

09/04/2022

QR Code is really a good thing to build a connection between the brand and consumer! Here is an interesting thing to share: Before I traveled back to China 3 years ago, I felt like Qr Codes usage in business are not yet popular in the US, so I was surprised that many restaurants in China had adopted to use QRCode for food ordering. I even got shocked when I was asked to order Hotpot ingredients by myself using the iPad just in the drawer in front of my seat! Nowadays marketers can include it in TV ads, coupons campaigns, and so on!

Though the restaurant industry is the biggest beneficiary of QR codes' growth, Flowcode CRO Jim Norton sees TV as the fastest-growing medium for QR codes right now. In addition to Coinbase's 60-second Super Bowl ad, the NCAA's March Madness included QR codes.

09/04/2022

"TikTok" has been one of the hit terms in these 5 years. As the hub of new youth generations, the ecosystem is quite different from other social media platforms that we knew for years, like Facebook and Instagram. It mainly uses vivid and creative videos to deliver the message that the creator wants to share and engage with the community. I really like the words the article uses: "authenticity", "collaboration", and "creativity". And the quote: "A place where realness is the new cultural currency." These are some keys for any marketers should keep in mind if they want to build their presence on this channel.

TikTok offers a new opportunity for brands. But according to Sam Christie realness and authenticity are what really gets users engaged.