31/01/2023
3 BRAND DESIGN APPROACHES THAT WILL SET YOU APART FROM OTHERS!
A logo may be enough for smaller companies,
But a successful brand design creates a cohesive look for your business while representing its brand values!
In addition to a logo, branding design can include marketing collateral, websites, menus, uniforms, and even the physical business space.
Here are some excellent examples that showcase a variety of applications outlining different branding approaches!
Read on!
⭐ Shape Branding
One of the approaches to brand design can be using characteristic shapes from your logo as a motif throughout the brand!
For instance, the Kreate brand design takes a circle and arc shape from the Kreate logotype,
And applies it rhythmically on business cards, posters, Facebook covers, and even car wrap!
This repetition of shapes strengthens brand recognition.
🧧 Typographic Branding
Expanding a logotype's characters into other brand elements is another great approach to brand design!
For example, the brand design for Architects In Rabat creates the acronym AIR, spaced out on business cards and posters.
It allows other text to flow through.
This technique helps connect text to the name and logo of the business.
🌈 Color branding
Branding design can also be approached by taking color(s) from the logo and applying it to other brand elements.
For example, the Project 41 menu headings all use the same color, blue, as the logo.
This technique ties the menu's layout to the logo, reinforcing brand recognition.
Once you know what type of branding design is right for you,
You can get exactly what you need based on your branding inspiration and personality!👍
Bottomline!
Branding is a complex process with many elements that must be considered when creating the perfect brand design.
DM now to create elements that shape your company's branding design and represent its personality!
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