Storytelligent

05/09/2023

🎙️New Episode Drop!🎙️

This week I wrap up my conversation with Mike Jones, branding expert of Resound, as we uncover the fundamental elements of your authentic brand DNA.

We cover a lot of ground here, buy my biggest insight by far was the realization that in order to build a brand that magnetizes your ideal customer, you have to be bold enough to polarize the customers that aren't a good fit. Saying it sounds obvious, but doing it makes you grit your teeth a bit.

Catch Episode 40 of the Storytelligent™ podcast here: https://brycemcnabb.com/blog/what-is-a-brand-with-mike-jones
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Hey, I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

In Part 2 of my discussion with Mike Jones, CEO of Resound , we venture even deeper into the world of remarkable brands. Together we dive deeper, and get more specific about the core elements that make up your brand DNA and when you should consider investing in your brand. Mike, a true expert in u

31/08/2023

Your brand is your organization's identity. And without a clearly established identity, forging strong relationships with your customers will prove challenging.

Which is why, just as Mike explains, it's important to think of your organization as an individual person. Because in many ways, our clients and customers perceive our organization in that way.

Whether or not they bond with our brand depends on how clearly established the identity is.

Hear more on the Storytelligent Podcast, Episode 39, featuring Mike Jones.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

29/08/2023

How do you bring your brand DNA to life?

According to branding expert Mike Jones, you need to be:
1. Clear
2. Consistent
3. Creative

Being clear is paramount, but if you aren't consistently showing up in a way that grabs attention , then growing your business will be a struggle.

Consistency alone isn't enough. Because you can be consistently confusing and boring. That's not going to move your business forward.

And creativity may dazzle, but you still need a wealth of content required to build an audience.

It's crucial to combine all three to claim your market share.

Hear more on the Storytelligent Podcast, Episode 39, featuring Mike Jones.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

25/08/2023

How important is your brand, really?

In certain contexts, it lowers the risk of losing clients to your sales staff.

I see this often, clients follow the salesperson or account executive because that's where their relationship was. That's who they trusted.

A strong, authentic brand serves to ladder that relationship from a person to a brand.

With a solid, ubiquitous brand identity, your clients are far more likely to see employees of the organization as extensions of the brand, rather than the complete package.

Hear more on the Storytelligent Podcast, Episode 39, featuring Mike Jones.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

23/08/2023

"Reese's doesn't sell directly to me."

When Mike pointed this out, it struck me as so profound.

Depending on the organization or business model, the sales conversations are distinct and separate from the brand and marketing messaging.

Outside of consumer products, where advertising to the end consumer is the given, do you face this challenge? If your decision maker or buyer isn't your ultimate end-user, how do you decide who your marketing and brand speaks to?

Hear more on the Storytelligent Podcast, Episode 39, featuring Mike Jones.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

21/08/2023

Step into the world of brand mastery with the latest episode of Storytelligent! 🎙️

In past episodes, I've been fleshing out storytelling, and recently we looked outward to our customers for insight about our brand. In this episode, we turn our focus inward and talk to my friend and branding expert Mike Jones to flesh out the other half of brand storytelling: brand.

In this episode, we make the business case for a brand, examining how a solid brand identity can help mitigate risk, as well as differentiate you based on your unique expertise.

Listen now to this insightful conversation that will inspire you to reshape your brand story.

https://brycemcnabb.com/blog/unlocking-remarkable-brands-with-mike-jones
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

Get ready to unlock your brand's full potential and embark on a journey towards authenticity and impact. Since Episode 32, we began our quest into the art of storytelling. Now, it's time to pivot our gaze inward and explore the pivotal half of brand storytelling – the brand itself. With Mike's wea...

17/08/2023

I love this question: "So what's going on here?"

It's so basic, yet genius. Since it's obvious that Gina is watching this person, it's such a delightfully simple way to get them to narrate their thought process and motivations.

Hear more on the Storytelligent Podcast, Episode 38, featuring Gina Fong.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

15/08/2023

One of my favorite books on this concept of pattern recognition is Malcolm Gladwell's "Blink."

It's the sense that expertise is found in pattern recognition. And since people are habitual creatures, once you can begin to identify a mental framework or behavioral pattern, you can confidently use that to gain insight and understand a larger group.

Hear more on the Storytelligent Podcast, Episode 38, featuring Gina Fong.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

11/08/2023

This was a surprise to me: not controlling the interview?

From a brand storyteller perspective, controlling the interview is how I mitigate risk. I have to control the interview so I get the best possible story.

As a Consumer Anthropologist, Gina is hoping to discover the why behind the perceptions and decisions consumers make. And therefore, to bring a hypothesis or assumption into that scenario will prevent her from that process of discovery.

Hear more on the Storytelligent Podcast, Episode 38, featuring Gina Fong.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

09/08/2023

I love how Gina explained this part of her work.

As a Consumer Anthropologist, her job is to dig beneath the surface and help companies gain customer insight: understand their motivations, drives, feelings.

It's very similar to my brand storytelling approach. Whether that's helping my clients clarify their message, or drawing the story out of my subjects, I'm responsible for coaching them to introspection and helping them work things out loud.

Hear more on the Storytelligent Podcast, Episode 38, featuring Gina Fong.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

07/08/2023

New Episode Alert!🎙️Get ready to unravel the mysteries of customer behavior.

In the world of brand storytelling, understanding your audience is your ultimate edge. So in Episode 38 of Storytelligent™, I invited an expert in this regard, Consumer Anthropologist Gina Fong, to explain why insight triumphs over raw data.

Through our conversation, Gina brings us into the world of consumer insight, unveiling the art of ethnographic research and how she inserts herself into the customer's world to dig into their behaviors, motivations, and emotions.

Find the episode here: https://brycemcnabb.com/blog/customer-insight-with-gina-fong-unveiling-the-art-of-consumer-anthropology
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.

One week left to save 30% off Brand Storytelling Fundamentals: Crafting an Authentic Customer Testimonial . Sale ends Tuesday, August 15th.

03/08/2023

No one cares about your creative vision. Because it's their story.

I used to endure a lot of heartbreak fighting for my vision, hoping to gain creative control of the project.

What completely changed everything was approaching the situation not to gain creative control, but acting from a place of creative service. When I stopped making it about me and applied myself to truly understand the problem, and then direct every creative ability and decision towards solving that problem, the battle for control evaporated.

I would say "In order to do this, we should do that." And they would say "Ok."

It was the craziest turn of irony. To be given "control" only when you are truly there to serve.

Get a sneak peak into my new course: Crafting an Authentic Customer Testimonial in Episode 37 of the Storytelligent podcast.
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Hey I'm Bryce McNabb, host of the Storytelligent podcast. I help brands create value by thinking in stories. Follow me for brand storytelling insights.