20/03/2023
12 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙏𝙞𝙥𝙨 𝙛𝙤𝙧 𝘽𝙚𝙜𝙞𝙣𝙣𝙚𝙧𝙨
𝐏𝐚𝐫𝐭 𝟏: 𝐖𝐡𝐲 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users, boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
𝐏𝐚𝐫𝐭 𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬
𝟏. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐚𝐠𝐞 𝐓𝐨𝐝𝐚𝐲
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities, and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
𝟐. 𝐂𝐥𝐚𝐢𝐦 𝐚 𝐔𝐧𝐢𝐪𝐮𝐞 𝐔𝐑𝐋
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL. By creating a vanity URL, you can ensure that your page is much easier for people to reach.
𝟑. 𝐋𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐚 𝐆𝐫𝐞𝐚𝐭 𝐂𝐨𝐯𝐞𝐫 𝐏𝐡𝐨𝐭𝐨
Our Facebook business tips always focus on the cover photo on a business page. Many companies ignore the cover photo and put up some generic, unfocused images. It is a mistake.
The cover photo takes up a lot of room on your page, even more room than your profile picture. It should be an image that is attractive, engaging, and in keeping with the brand image that you are trying to create around your company.
4. 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒀𝒐𝒖𝒓 “𝑨𝒃𝒐𝒖𝒕” 𝑷𝒂𝒈𝒆
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
𝟓. 𝐀𝐝𝐝 𝐚 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 𝐁𝐮𝐭𝐭𝐨𝐧
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website, or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
𝐏𝐚𝐫𝐭 𝟑: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬 𝐅𝐨𝐫 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬
𝟔. 𝐏𝐢𝐧 𝐚 𝐔𝐧𝐢𝐪𝐮𝐞 𝐨𝐫 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐏𝐨𝐬𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐓𝐨𝐩
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
𝟕. 𝐒𝐡𝐚𝐫𝐞 𝐔𝐧𝐢𝐪𝐮𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on pages for related keywords or hashtags.
𝟖. 𝐏𝐚𝐲 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐏𝐨𝐬𝐭 𝐓𝐢𝐦𝐢𝐧𝐠
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
𝟗. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐓𝐢𝐦𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
𝟏𝟎. 𝐏𝐨𝐬𝐭-𝐆𝐫𝐞𝐚𝐭 𝐁𝐥𝐨𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your page as well. These posts are helpful and interesting to your target audience - the people following your page!
𝟏𝟏. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐘𝐨𝐮𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐭𝐨 𝐀𝐝𝐝 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent, and yields good results.
𝟏𝟐. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
