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29/05/2026

“People don’t buy products. They buy stories, feelings, and identity.” — Seth Godin

In influencer marketing, authenticity is the strategy.

Happy Friday, marketers 🙌

25/05/2026

For FMCG brands, the goal isn’t eyeballs — it‘s buying behaviour.

A 500K KOL can make people aware. A 10K KOC can make them add to cart.

We’ve seen it in every Lotus‘s campaign we’ve run.

Here‘s why everyday creators move product 👉

20/05/2026

The ketupat doesn’t weave itself. 🎋

Behind every scroll-stopping Raya moment was a carefully crafted content strategy. For Lotus‘s RamRaya 2026, our talents brought the festive spirit to life through:

👗 Festive Apparel
🍳 Recipe Content
🎊 Raya Prep
🎉 Contest Participation

Ramadan & Raya, but make it content. 🌙🧡

InfluencerMarketing RayaContent

18/05/2026

Our Lotus’s Raya 2026 campaign was one for the books.

Here’s the full campaign outcome breakdown!

27/04/2026

46 Talents activated for Lotus's RamRaya Campaign 2026!

This campaign was all about diversity, creativity, and the spirit of giving. We worked with 46 talents to ensure every part of the festive journey was covered—from grocery hauls to home prep.

We’re honored to be the strategic partner behind the talent coordination, bringing these authentic moments to life.

20/04/2026

Results that reflect the effort behind the campaign 📊
A proud milestone for the BilaBila Mart 100th Store Opening Campaign.

15/04/2026

A campaign powered by engaging content. 📱

From challenges to shopping experiences and in-store activities, our content strategy helped bring the Bilabila Mart 100th Store Opening to life.

11/04/2026

Behind the Campaign ✨

14 talents.
1 milestone.
100 stores strong. 🎉

Honoured to support the Bilabila Mart 100th Store Opening @ D’Erica and bring the celebration to life. 🦁✨

01/04/2026

Behind the scenes of a festive success. 🧧✨

Our Chinese New Year 2026 Campaign with Lotus’s brought together creativity, strategy, and collaboration to deliver meaningful results.

Here’s a snapshot of what we achieved together.

30/03/2026

Behind the Campaign 🧧

A successful campaign isn’t just about numbers — it’s about the right content mix.

For the Lotus's Chinese New Year 2026 campaign, talents delivered engaging content across:

👗 Festive Apparel
🍪 Recipe Content
🛍️ Reunion Prep
🎉 Contest Participation

Each piece played a role in bringing festive moments to life.

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