SalesLoop Brand

  • Home
  • SalesLoop Brand

SalesLoop Brand We make you look good. As a branding and creative agency, we help speakers, coaches, and entrepreneurs level up their brands, events, and content.

This year, we did something totally different.You see, in the past, OPA held in-person events, our team produced in-pers...
25/03/2022

This year, we did something totally different.

You see, in the past, OPA held in-person events, our team produced in-person award videos, and everyone could be in one place at one time.

Everyone's always been comfortable with running events that way. It was the status quo.

But this year, we took everything 100% virtual.
Not just virtual mind you. Not a live event held online.
We took everything 100% virtual AND on-demand.

By doing this, we were able to break all kinds of "rules":

1) By embracing virtual productions, we were able to schedule and shoot virtual interviews with 14 high-profile leaders over 3 days (in-person scheduling would have been a big challenge)

2) By focusing on story and emotion and letting go of technical quality, we designed and created a mobile-first strategy. From the videos to the thumbnails, the emails to the landing page - everything created for a social-driven experience

3) By shifting from a "bring everyone to us" to a "take this message out to our community" approach, we paired sequenced email releases with organic and promoted posts to get the word out

4) By creating social takeovers for each platform, all week long every point of contact ties back to the awards

But most of all, we focused on creating authentic and meaningful content that rang true to the leaders we profiled, the community we connected with, and the visionary organization we represented.


Just gave a presentation for writers and authors at the WCDR (Writers Circle of Durham Region).The talk was on developin...
12/03/2022

Just gave a presentation for writers and authors at the WCDR (Writers Circle of Durham Region).

The talk was on developing a for your author/writer website and you know what? We spent almost no time talking about websites and tech.

Because before you can build anything you need a plan. What you want. What you need to do. Who you're speaking to. What they care about. Those types of things.

If you're moving into a new home, you'd tell your Realtor what type of home you want. You'd have a vision of your life. What you need. Your sense of style. Budget. And more.

The same thing is true for your author site. You need a vision. To know what you need the site to do for you. Your style. Your budget. And more.

"If your audience isn't listening, it's not their fault. It's yours." - Seth GodinReady to own up to that? Ready to fix...
07/03/2022

"If your audience isn't listening, it's not their fault. It's yours." - Seth Godin

Ready to own up to that? Ready to fix it? We can help.

We help speakers, coaches, and entrepreneurs level up their brands, events, and content.

Too often entreprurners, coaches and brands want to be the hero of the story. Riding in to save their readers, their aud...
07/03/2022

Too often entreprurners, coaches and brands want to be the hero of the story. Riding in to save their readers, their audience, or their customers.

And while that makes you feel good - the people you're speaking to can't connect with you being the hero. They don't want a hero.

Because to the people you're speaking to, it's their story, not yours. They're the hero of their own story.

But what they want more than anything is a guide. Someone who can help guide them on their heroes journey.

So in your marketing, in your brand story, in everything you say and do remember that you have a place in your customer's story. In THEIR story.

The invisible expert helps no one.But the "meh" expert that isn't taken seriously, they're no better off.There's nothing...
07/03/2022

The invisible expert helps no one.

But the "meh" expert that isn't taken seriously, they're no better off.

There's nothing more insulting than being called average.

Average is safe. It's mediocre. It's forgettable.

That's why we help speakers, coaches, authors, thought leaders and entrepreneurs level up their brand: how they look, what they say, and how well they connect with audiences.

Because looking good feels good.

Feeling good gives you confidence.

Confidence is rocket fuel.

And who doesn't want that?

"Brand is just a perceptiuon, and perception will match reality over time." Elon Musk
07/03/2022

"Brand is just a perceptiuon, and perception will match reality over time." Elon Musk

"If people like you, they will listen to you..."Here's a question - what makes people notice you, pay attention to you, ...
07/03/2022

"If people like you, they will listen to you..."

Here's a question - what makes people notice you, pay attention to you, like you? Well, that's simple, your content.

"...but if they trust you, they'll do business with you."

Next question - what makes people trust you? Well, that's also simple, an extraordinary brand. One that's clear. Real. Meaningful. And connects with people in a way that they can't help but be drawn to.

Last question - does your brand do all of that, and more?

If not, we're here to help. With 15+ years of experience we've developed a killer process that helps you:

- Crystallize your vision, values, and goals
- Find your audience, customers, and tribe
- Get competitive intel and identify your advantages
- Develop the right look, feel, and message
- Focus your efforts on tactics that drive real results

When you're backed with a killer strategy, a message that connects, and a brand that knocks people's socks off - they can't help but want to do business with you.

And as awesome as it was to work with the legendary Les Brown and his team, one of the greatest parts of MC-ing hosting ...
07/03/2022

And as awesome as it was to work with the legendary Les Brown and his team, one of the greatest parts of MC-ing hosting live events is the amazing people we have a chance to connect with and meet.

And as awesome a it was to work with the legendary Les Brown and his team, one of the side benefits of MC-ing and hosting live events is the amazing people we have a chance to connect with and meet.

At this event, was one of those people. That man has an extraordinary story and has so much wisdom to share! You can hear Jeff's full story on We Do Hard Things - the YouTube show and podcast about facing fears, taking big risks, and chasing down dreams.

- - - - -

At Phanta Media, as branding experts, we'll level up your brand & positioning. As professional hosts & event producers, we'll engage audiences. As designers & creatives, we'll produce kickass content.

We make you look good.

Address


Website

Alerts

Be the first to know and let us send you an email when SalesLoop Brand posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SalesLoop Brand:

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share