18/11/2019
What are the advantages of Social Media Marketing?
Social networks are now a key element of digital marketing; According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but even so, 85% of participants aren't sure which tools are the best to use.
This is where Surge Social Solutions comes in! By thoroughly understanding the benefits of social media marketing you can learn how best to benefit your business. The five main advantages are:
1. Cost-Effectiveness
Yes! Social Media Marketing is relatively easy with a small budget. Creating a page is free to set up and from there we can use paid promotions to target your customers directly. These paid promotions are cheap and target consumers effectively whilst being kind to your wallet!
2. Customer Loyalty
It’s safe to say that customer satisfaction and loyalty go hand in hand. So by being in direct contact with your customers to answer queries, thank them for their custom and reviews you can be sure that your customers feel valued and remain loyal to your business.
3. Lots more inbound customers
Social Media is a melting pot of audiences waiting to be advertised to. By utilising social media marketing you are opening up your content and reach to a huge market.
4. Brand Loyalty
When a brand is interactive online, customers who follow your business accounts often begin to completely trust the credibility of your business. So by creating a voice for your company through Facebook is an important step in humanising your company.
Customers appreciate knowing that when they post comments on your pages they will receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors' needs and aim to provide the best experience.
5. Gaining Marketplace Insights
Monitoring your businesses pages allows you the advantage of understanding the consumers' interests and opinions. This data can then be used to further customise your marketing strategy.
