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Uniq Creative

Aimed to support product launches as well as restaurant/cafe launches.

Boutique marketing agency designed to meet unique needs of small businesses in terms of marketing strategy, social media management, web design and photography.

22/07/2020

Instagram algorithms in a nutshell.

I don’t know how you feel but sometimes I miss the first years of Instagram where users were more discoverable and quality always beat quantity. Yep, there were no selfies 6 times a day bombarding your feed 🤭.

However, things have changed after Instagram took over the world and left us confused with its newest algorithm.

So how does it work? As you may have noticed, it relies on 3 things: interaction frequency with specific accounts, interest in post type and recency of the post.

What does it mean for you? In the Instagram world, leaving comments, resharing posts and communicating over DM means a close relationship and this means that concentrating and investing in your community engagement is key.

Also, if users engaged in certain posts in the past like yours, they will also see your posts in the future. So make sure to follow the analytics and see which hashtags worked the best for you, provide relevant, fresh content and give variations of your top quality content that worked with success in the past.

Recent posts are pushed to the top. It makes sense to post when you want to be seen, meaning that you should post when your target audience is online. You can find this information again in the native analytics.

By posting consistently, knowing what your audience likes and following what works well for you, you can build a relationship with your current audience and be „explored‘ by potential customers.

I hope this helps! Happy Wednesday!

07/07/2020

Future-proofing your marketing strategy.

With ever changing consumer needs and new channels evolving (yes, I am talking to you Tik-Tok lover), consumer behavior is constantly being disrupted.

But how do you keep your competitive edge in the long term and also market your business via same channels with your competitors at the same time 🤔?

By following forecasts on consumer interests, you will be able to use those channels effectively and measure your success efficiently.

For example, in terms of social media usage behavior, video is still the most looked for media format and social media ads are 1/3 of all social ad spending this year. Compelling visual marketing will lead to more shares, likes, comments and better ROI.

Also, know your audience, how long they spend on which social media, and what motivation they have so that you can give the right message at the right time. For example, 16-24 year olds spend 3 hours on social media everyday, motivated mainly by finding entertaining content. They research products mainly via social networks and they are not tempted to the ‘buy’ button as opposed to its popularity.

If you use stats properly and create personalized and meaningful content beyond self-promotion, you will be able to generate genuine connections with your customers in the long term.

Happy Monday!

17/06/2020

How is the reopening going for your small business 🐥? Just as it is for many businesses, it will be hard to pick up where you left when you start, but you can be fully prepared and give your best to be back in the game.

For a start, the best thing is to make an honest assessment of what is feasible for your business given your resources.

For instance, make a plan of how you will allocate your budget, how you will adapt your workplace to the state safety regulations, and most importantly how you will pivot your products and offerings to the changing customer demands.

The key is to set clear expectations with your customers and be sure that you communicate your reopening approach transparently.

Good good luck you all and most importantly stay safe!!

28/05/2020

One previous post was about including the customer in your decision when to reopen your business. While you are asking them when they would return, don’t forget to give them transparency about the precautions you will take to reduce the risk of Covid-19.

Show your customers with facts that your primary concern is the health and safety of them and your employees. Start with general hygiene practices that you will employ and CDCs guidelines you will enforce. Develop a plan on employee health monitoring and specific steps to manage it.

Then give information about social distancing, for example, are you going to install physical barriers or close communal spaces? Will there be alternating teams of employees based on shifts?

Also, have a plan on personal protective equipment for your employees and customers. Are they obliged to wear face coverings and gloves?
With such a transparent communication, you will set clear expectations with your customers and be a reliable partner.

Stay safe and well everyone! .

28/05/2020

Be the business with a plan.

As we all are in the adaptation phase of these tough times, our businesses are more likely to survive if we make plans beyond the crisis.

For example, if you are wondering when it is safe to open after the restrictions are lifted, do surveys right now and ask your customers per email when they would feel safe to visit your business. Give them time slots to make it more concrete for you.

In the mean time, continue to lean into digital to keep your brand and customer journey as whole and find innovative ways to keep delivering. This is the time that we have to think and operate in new ways and learn from each other and include the customer in our business decisions.

22/04/2020

Small changes for low cost - high impact marketing... How are you keeping up with your conversion these days? The screen times have plummeted and people are online - all the time. Did this have an impact on your social media accounts?

Among all the depressing news, people are responding more than ever to optimistic posts. Share positive thoughts as well as positive and creative stories about how your business is handling this.

Make a plan on how you are going to use case studies and recommendations in a positive attitude. Always focus on high quality content rather than bombarding your followers with random posts.

11/04/2020

This day, last year.
Stay strong .

10/04/2020

As everybody has cleaned every inch of their houses and redesigned their walk-in closets for the 1000 time, it is now time to do some spring cleaning on our business.

Now it is the time to update your evergreen content so that it has value to your customers and search engines. You can revisit your website and make small changes that will have a high impact on your search-ability and ranking.

It is in fact a well kept secret that tiny changes on your website will give search engines the signal that your page is in the most up to date version and will give you a higher ranking.

You can also make sure that the business info on your social accounts are accurate. Some redesign on your social media or planning on future posts on Hootsuite will save you time in the future.

Stay safe folks!! .

27/03/2020

How are you preparing your marketing plans for these uncertain circumstances?

The economic impact of Corona starts to bite the small businesses first. As you are logically focusing on the financial aspects of your business, don’t forget about giving transparency to your loyal client base.

Marketing budget cuts are the most obvious decision for some businesses, but you have to make sure that a short time fix doesn’t have long term consequences.

It is wise to be more present than usual in these times as maintaining your visibility in the market will bring you long term profitability and retain your customer base.

How visible were you in the past days? What is your plan to cope with the situation?

P.s. This picture was taken weeks ago in NYC, before it became the global epicenter. I hope all the individuals and small businesses find the strength to overcome this situation 🙏

23/03/2020

Corona Days - Risk Management For Your Small Business

Not only Corona puts global health in danger, it also puts small businesses at economic risk. The US Chamber of Commerce provides a toolkit so that businesses can navigate through these tough times and Facebook already announced that they will help eligible small businesses with ad credits and cash grants. But, how do you manage your marketing in these uncertain conditions? Some tips.

Show that you are providing resources either online or by delivery. These can be educational classes online, if you are in the relevant industry or curbside delivery, if you are a local store.

- Provide frequent updates to your progress and share how you are continuing with your business.

- Make sure to check your pre scheduled social media platforms so that they match the tone of the circumstances.

- How are you coping with these crazy times? Stay safe folks!

marketingtips

24/02/2020

What is the #1 social media trend for 2020?

It is the rising impact of ephemeral content!

The way people consume content has changed with the introduction of Snapchat and Instagram Stories and they will be even more popular in 2020.

The key to keep up with this trend is to create short and engaging consecutive posts that tell a story. They should make the customer get addicted to your content, tap to your next story and not exit after the first one.

Studies have shown that big brands with more than 100.000 followers post nearly 15 stories a month.

Do you use ephemeral content for your business? Have you noticed any rise in engagement?

21/02/2020

Do you schedule your posts or do you like the idea of spontaneity of creating a post? For a long time, I liked the second version as I love to be inspired by the moment rather than automation. However, I soon realized that lack of time and other priorities keep me from sharing those memories in the first place!

This is where magic of scheduling apps come in. I take pictures of those moments and schedule them to crucial times, where my posts have a lower chance to get lost in the stream. This allows me to efficiently manage all the platforms Uniq is active in.

Which are your favorite scheduling apps? I am certified in Hootsuite thanks to my professor at Harvard and I am absolutely obsessed with it! 😍

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