Pencil Avenue

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Pencil Avenue

Conscious design for conscious brands
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Sydney based, available worldwide

19/06/2024

The "working remotely" coffee shot. ☕☕

04/06/2024

One of the most satisfying things is seeing brands come to life. Branding on tangible items - whether it be on your products, on personalised uniforms or on physical business cards - just makes your whole business feel that much more complete.

29/05/2024

This brand deserves some extra lovin' - it's just too damn beautiful! Sounds like we're tooting our own horn, but if this branding doesn't exude modern luxury, we don't know what does.

21/05/2024

You don't always have to use your full brand logo for every application. Your custom brandmark can also carry your brand along in social posts, as part of your website, your email signature, or even on apparel and merch. It's also great for instances where your full logo will look cramped or where the dimensions don't quite work.

15/05/2024

Business card or loyalty card? Why not have both? While we're big advocates of minimalist design, we're also big on practicalities. Loyalty cards are a great way to promote your business and reward your customers for their continuing support. It's a win-win!

06/05/2024

Indulge in the allure of contemporary design that is Lumos Sydney, where every brand detail reflects our commitment to luxury and modern design. From sleek packaging to minimalist aesthetics, we're raising the bar for skincare excellence.

30/04/2024

Business cards don't just look good - they're great at making a professional first impression. They also do well at giving your customer something tangible - something they can touch and feel, and present key info on your business in a straightforward way. Definitely worth it even in this digital age!

24/04/2024

Personal brand plug - what can we say, we LOVE our custom branding! Every little detail you see has been meticulously honed for the final result. Sophisticated, modern yet timeless.

19/04/2024

Your brand isn't just about the logo. Your website is just as important as any other brand element, product or service that makes up your business. Having an online presence in this day and age is not just important, but a non-negotiable for business success. Your customers are on their devices constantly, and you can bet your bottom dollar they'll be googling you - and nothing screams "dodgy" more than a non-existent business in the online realm.

10/04/2024

Taking steps toward natural foot care, one sole at a time! 👣 Introducing our fresh mobile podiatry branding. To step into better branding for your business, enquire now. 🌿

02/04/2024

What better way to promote a mobile business than with a nifty car decal. No tacky stickers here, just modern, fresh branding for curious eyeballs to see as you drive past.

27/03/2024

Fresh business card design for Blue Gum Podiatry. When you offer a personal service, it makes sense to have something tangible to leave with your client to represent your professional identity. These ones also serve as an a handy appointment reminder on the back - nifty. 🌿

22/03/2024

Introducing our fresh footsteps into the world of podiatry with a natural touch and sustainable soul. Crafted with care by yours truly. 🌿

14/03/2024

A very special re-brand for a very special business. This one is my mother-in-laws. The brand colours and logo shape are reflective of the humble eucalyptus leaf, which is prominent where this business is based - in the beautiful Blue Mountains of New South Wales!

08/08/2022

Thank you Thomas Edison for reminding us that success isn't achieved by just being born with it or having opportunities fall into our laps. There are bucketloads of blood, sweat and tears that make up every successful business - arguably even more so when it's a conscious one. So take Edison's words as ammo into your week and make that magic happen!

06/08/2022

Saturday is brunch day. Actually, every day is brunch day - with a creamy, barista coffee to boot. How do you take your caffeine?

04/08/2022

Doesn't pretty packaging just make you want to find out what's inside?

27/07/2022

At what stage can you call yourself a designer? Is it when you have a business name, a website, a logo? Or do all the "unofficial" times of local council branding, wedding stationary and promotional posters count too? Looking back, it turns out we've been doing this sorta thing for a wee while. Here's a little flashback to 5.5 years ago and our very own wedding stationary and logo. Mushy and magical, just like the day itself. 🤍

26/07/2022

Creating a logo to tie a brand identity together involves more than just one design. Behind the scenes there are a myriad of concepts that get thrown around and pieced together to produce the final design. And while a brief is important for creative directive, our subjective nature as humans means that we'll inevitably create different visual representations of the same brief. For our Sandbar restaurant concept we had over 50 versions of logo design to get to these 4 concepts. 😅 Which do you like best?

21/07/2022

Ok, this may not be our actual workspace, but we're real suckers for all those earthy tones (and handmade mugs). And those recycled paper post-its are uber handy for motivational quotes and other reminders (you know we'd never actually forget to feed the cat, she's always reminding us!).

20/07/2022

When you're in the midst of running your business, it can be easy to get bogged down in the day-to-day. The seemingly endless tasklisk, deadlines and desire to grow can distract from your mission; why did you start your business in the first place?
Here's a little reminder to take a step back, breath in that fresh air, sip (not skull) that coffee and take the time to remind yourself of your "why".

19/07/2022

If you haven't been to Port Fairy, put it on the bucket list! One of the quaintest, cutest coastal towns in all of Oz - 10/10 would recommend. Here's our take one a mini travel guide for one of the most underrated places in Victoria.

14/07/2022

Moodboard baby! Ever wonder what the point of a moodboard is other than to collate pretty pictures? For starters, it's a really effective way to organise inspiration for a project. It helps keep the style and aesthetic of a project consistent with our client's goals and expectations.
This one's for the concept skincare brand Le/mon.

13/07/2022

Totall see this beautiful restaurant beach-side in Bondi or St Kilda. Add some salt and pepper squid and resfreshing sauv blanc and you'll have us lounging there on a lazy Sunday afternoon.

12/07/2022

Fresh business cards are here! We're big believers in the "less is more" mantra here at Pencil Avenue. That's why we recommend keeping your business card design clean and simple. People often think that business cards need to squeeze as much information onto them as physically possible. Our advice? Keep it simple. All you really need is your business name, contact name and website - and perhaps a service identifier if your business name or logo doesn't give it away. Everything else is optional (and in our opinion, unnecessary).

11/07/2022

When it comes to a competitive industry like beauty and skincare, having a design that stands out is crucial. We've heard that over 70% of consumers say that packaging design is a key influence in their buying choices. I don't know about you, but we at Pencil Avenue are definitely part of this statistic. We're suckers for a product that not only does good for our skin and the environment, but looks good in our bathroom. It doesn't matter if that serum is going to hide away in a cupboard 99% of the time - what matters is that we'll see it everytime we use it. Here's our take on a night oil for le/mon skincare - we might be biased, but we want this on our bathroom shelf now!

09/07/2022

Why should you invest in your branding? Think of branding like a house facade. It's the first chance you get to create a great first impression. Whether it’s big and bold or subtle and modern, your business branding is your opportunity to show your customers what you're all about. It's your chance to give them a glimpse of what you have to offer. Just like the house with the peeling paint and dusty windows won't entice prospective buyers inside, branding that looks old and dated isn't going to land you any dream clients.

08/07/2022

Here at Pencil Avenue, we're suckers for a good coffee. From batch brews to Melbourne magics and trusty old lattes (but not actually old.. freshly brewed please!), we'll be the first to admit our coffee snobbery. We blame you, you wonderful Melbourne cafes! Here's a little snippet of a secondary logo for a concept cafe patisserie we brewed up... stay tuned for more logo goodness 😉
Ps. No disposable cups were used in the creation of this beauty.

07/07/2022

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Promise we’re not cat crazy. Ok, maybe a little cat crazy. Nothing wrong with that, right? Here’s a little weekend doodling for your eyeballs to feast on. 🐱 . . . . . #femalegraphicdesigner #ipadsketch #creativestudio #smallbusinessaustralia . . . . . . #graphicdesignart #conscioussmallbusiness #creativestudio #pencilavenue

As a conscious small business, we believe in supporting other conscious small businesses when making purchases - and it helps when they have beautiful branding to boot. Here are some of our favourite things to enjoy during an afternoon break - special shout-out to @rosiefea for her wonderfully inspiring and entertaining novella non-fiction (not sure if that’s actually a thing, but we’re sticking with it). And if you’re struggling to see who these wonderful brands because of the distracting silly poses, we have them all tagged for you to check out. . . . . . #smallbusinessbranding #supportlocal #consciousbrands #beautifully branded #pencilavenue #designinspiration #creativeladydirectory #creativeagency

Your brand isn't just a logo, which is why you won't find any standalone logo services here. Branding goes way, wayyyy beyond a logo. It's about how your ideal customers perceive you. That's why it should be about your entire customer experience - and while a logo can help bring that together, it won't relay the entire message you're trying to get across. Brand, packaging and web design are just some of the ways we can bring that experience to life. Click the link in our bio or send us a dm to find out more. . . . . . #brandingstudio #graphicdesigner #smallbusinessaustralia #logoinspirations #womenwhocreate #brandingdesign #minimaldesign #brandidentity #australiancreatives #creativepreneur #designagency #graphicdesignstudio #pencilavenue #webdesignstudio #creativeladydirectory #getbacktodesign #womeninbusiness #designstudio #brandstrategy #consciousbusiness #creativeagency #femalefounders #createcultivate #smallbusinessbranding #consciousdesign

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