17/07/2022
Do you feel that your portfolio is too small to attract new clients? We've got 10 ideas to make the most of your Insta feed, regardless of where you are in your design journey!
1. Introduction posts
Make your brand more relatable to your ideal client and let them connect with you on a human level. Reuse these posts (with modified captions) over time to introduce yourself to new followers.
2. Insta story polls
Asking followers their opinion about different design options or styles will give you insight into their preferences and make them feel valued.
3. Behind the scenes posts
Got new samples in? Have you redesigned your office? With a little creativity, you can create excitement on your feed and cement that feeling of your studio being a hub of activity!
4. Mood boards
Mood boards are great to inspire your followers and show your talent as a designer without a lot of projects under your belt. Dig up mood boards from your school projects or create new, seasonal mood boards.
5. Industry knowledge
Sharing your knowledge can help to establish you as an expert in the field of interior design. Plus, your followers will appreciate professional advice!
6. Design tips and home decor hacks
Tips and trends for home design projects can be an exciting source of content. After all, your followers crave knowledge about how they can make the most of their living spaces!
7. Shout out to a collaborator
Showing appreciation to collaborators should be a recurring part of your social media strategy. Not only is giving a shout-out a nice thing to do, but you will also earn some credit as someone who is connected within the industry.
8. Special occasions and milestones
Whether you are celebrating your birthday or your first six months in business, special occasions are worth celebrating on social media too!
Even if you still have a small portfolio, you can use Instagram to show off your design talent and attract ideal clients.
Bookmark these post ideas for your future reference and send them to a friend for inspiration!
