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21/05/2022

With the Club Roblox Boutique, Gap takes its latest step into the metaverse, a nascent concept that revolves around the convergence of real and online worlds which is becoming a growing priority for marketers of all types.

The Club Roblox Boutique, which is designed with the brand’s Times Square flagship store in mind, is a teen-focused activation that includes a fashion-themed mini-game and other digital experiences. The activation is also tied to the retailer’s traditional marketing, taking inspiration from its summer ad campaign and featuring digital replicas of items in the current Gap Teen collection.

20/05/2022

“We have the best multitasker, the hardest working man in the industry in the world. So who better to really help drive the vehicle of Smart Energy?” said Matt Salvatore, head of social media for Nutrabolt’s portfolio of brands that includes C4 Energy, Cellucor and Xtend. “We tapped into Kevin’s energy — everything you can cram into 24 hours and beyond, because he just is the embodiment of that smart hustle mentality.”

The campaign grew organically out of Hart’s relationship with the brand. The global star liked the brand for a handful of years, and his training partner Ron “Boss” Everline has been a key ambassador for C4. Hart took an equity stake in Nutrabolt in 2021, and the development of C4 Smart Energy — an outgrowth of the pre-workout C4 Energy drink — was the right fit for a brand ambassadorship.

19/05/2022

Adidas’ precursor comes from humble beginnings in Germany, where brothers Adi and Rudolf Dassler started Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924. They manufactured some of the first spiked running shoes and quickly won the favor of Olympic runners Lina Radke and Jesse Owens. A dispute split the brothers and the company into what would soon become Adidas and Puma, with Adi Dassler starting anew with his eponymous brand that would lead the running shoe industry for nearly two decades.

Before Nike swooped into the picture in the mid-1960s, co-founder Phil Knight — then a graduate student at Stanford business school — wrote a paper on the plausibility of importing high-quality, low-cost running shoes from Japan and selling them in the U.S. market, which at the time was dominated by Adidas and Puma.

“Being a business buff, I knew that Japanese cameras had made deep cuts into the camera market, which had been dominated by Germans. Thus, I argued in my paper that Japanese running shoes might do the same thing,” Knight wrote in his 2016 memoir, “Shoe Dog.”

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