16/11/2022
One of the most exciting technological trends that have emerged recently is the use of data automation and artificial intelligence (AI). But what do these mean in terms of eCommerce? How can these technologies be leveraged so that your brand and products appeal to more customers?
This session explores these technologies further, pulling back the curtain on how data can be used to better understand your customers and increase revenue. We explore the historical context first, starting with the recent changes over the years in this space. We also discuss what practical strategies organisations can implement in order to take advantage of data, as well as what the most exciting trends are for the future.
This session was part of RWB 2022. The preliminary agenda for our RWB 2023 Conference and Expo is now live. Make sure to get your ticket as the seats are limited.
https://rwb.global/the-marketplace-revolution-data-automation-ai/
Speakers
Chris Brook-Carter – CEO at Retail Trust – hosted this RWB 2022 panel discussion. Guest speakers included Adam Colasanto, Director of Consumer Intelligence at VIZIT , Lars Fiddy, Client Development Director at dexi.io , Roman Vorobiev, Global Design Director, and Helena Carre, Real Time Digital Performance Director at Mars, Incorporated.