28/10/2022
Stratify uses the number of followers an influencer has as one of the criteria in vetting out influencers to market for a brand.
As an influencer, it is important to know your strength and how relevant you are to a brand. So here's the various types of influencers based on their number of followers:
Nano Influencers (1k-10k followers)
Nano influencers have small followers when compared to other influencer types but have great engagement rates.Because of their audience size, they typically enjoy deep connections with members of their audience.
Nano influencers are mostly recommended for small-mid size businesses with a limited marketing budget to save cost.
They can be found on Instagram
Micro Influencers (10k-100k followers)
Micro influencers are currently the most popular influencer size. They are small enough to still maintain genuine connections with their audience and large enough to significantly raise brand awareness.
Micro influencers who are already fans of your brands can be used in this situation.
Macro Influencers (100k-1M followers)
Macro influencers offer a wide reach for the brands they partner with. While their audience may not be as deeply engaged as those influencers with smaller followings, macro influencers are valuable for a wide variety of marketing objectives, such as brand awareness, website traffic, and organic social growth. Internet made celebrities, bloggers, vloggers, podcasters etc are typical examples of macro influencers and they can be found on YouTube, Instagram, tiktok etc
Mega/Celebrity Influencers (1M+ followers)
Some creators are so popular that they achieve celebrity status online. This category encompasses actors, athletes, musicians, and premium content creators.
Like any celebrity endorsement, mega influencers are quite costly. But when one of them mentions your brand, it’ll probably make a “big splash” and generate a high volume of online chatter for your products/services