Kael the Designer

04/10/2025

feral pt. 2!

learning reels has been so intimidating tbh. it’s wild because i can pull out my phone and record a tiktok like it’s nothing - but procrastinated on this 3s reel all week 🫣

learning that the only way to get better is to execute. it’ll only get better from here

01/10/2025

coming back to IG after not posting for 4 years is scary but we’re ripping the bandage off 🎉

feral 😽 raw hair extensions

the brief:
feral, a nostalgic, bold brand for the rebellious. designed to stand out amongst the sea of pink, black & white (no shade, iykyk). this one’s for the IT girl who wants what everyone else doesn’t have.

this is a passion project! i’m dedicating the next 12 weeks to refining my design style and my skill set. stay tuned to see what else we can cook up🔥

11/10/2021

Day 16/100 -- heroine; a contemporary jewelry brand. In love with this typeface as per usual!

Rest of the project will be posted this week. Swipe left✨

11/10/2021

It's here! We've created a free DIY brand strategy guide with lots of easy to implement brand strategy practices.

A few things that are included:

1. How to find your brand voice
2. How to find your brand personality
3. How to find your brand values
4. Brand Strategy resources

Click the link in bio to grab yours!

10/10/2021

Day idk/100 -- Spooky inspired moods👻
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Anyone else not feeling very spooky? Lol October-December used to be my favorite time of year growing up. It just doesn’t hit the same anymore sadly.
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Swipe left!✨

09/10/2021

5 Books you need to read if you own a business! Some of these I’ve seen recommended before but maybe another recommendation while entice you to read it lol. Regardless of what industry you’re in these are all great reads and will open your mind to the possibilities of success for your business.
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1. Mindset — Learn about having a growth mindset vs a fixed mindset
2. The 1-Page Marketing Plan — Marketing Bible. Lots of gems even if you already have a marketing plan.
3. Building a Storybrand — Actionable steps to position your business in the lives of your audience
4. Zag — All about standing out from your competitors
5. Copywriting Secrets — If you post any type of content online this is gold for connecting with your audience
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Save this for later!

09/10/2021

08/10/2021

Day 14/100 -- Love Nood, this week’s brief for 🧖🏾‍♀️
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I really wanted to use the color palette to differentiate from what you’d normally expect from a brand with ‘nude’ in the name. Minimal, feminine & modern.
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Question for my designers — Do mockups take like hours for anyone else? Or is my Mac struggling? Pls send help lol
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Swipe for the full project!✨

07/10/2021

Day 13/100 -- Halo Coffee Club, For Fly Girls😎

I am OBSESSED with this one, whew! Really honing in on my layout, typography and color theory skills lately. Trying to find balance in perfecting my craft, working with clients and the back end of my business. I'm not quite ready to niche down yet as I'm still finding my footing in the design world but I can honestly say I'm falling in love with fhe process❤️

Swipe to see the full brand identity✨