26/09/2024
Here is a bit of a behind the scenes on colour choice for Sano 🖍🖌
Colour theory is hugely important when choosing colours for logos. Every colour has its own meaning and associations which can completely alter the overall feeling of a design .
I often give clients 2-3 options of colours which will always reflect their business values and they choose the one that resonates with them the most. I had no idea that Turquoise was also Zoe's favourite colour which sealed the deal on this palette😁.
The palette was inspired by sunrises (representing growth, new beginnings, the fresh opportunity to make positive change). I am always searching for layers and meanings when designing so I looked to beautiful Hawke's Bay sunrises for each option (as that is the base for Sano).