Coating Cohort

05/02/2025

Winning Skool games three times doesn’t just happen randomly

Helping floor coaters grow their floor coating businesses got me here and I’m forever grateful

Thank you again for an amazing experience and all I have learned from yall

Almost 6 years ago, I learned mindset and Facebook ads from Sam which was instrumental to sharpening my worldviews today

Alex’s content helped connect the dots between Marketing, Sales, Operations, and competitive advantages. Without it, this wouldn’t have happened.

Thank you all again, back to work

07/01/2025

What I learned from doing over $850k in my floor coating biz 2024 and over 1mil total rev

In this video I go over:

What I'll be doing to hit minimum $3mil this year
pitfalls, learnings, new drive & success
Creating the greatest resource for floor coaters out there

Check it out link down below

Free Group To Grow Your Coating Business: https://www.skool.com/coatings————————————Plug-in the same marketing & sales system I use to book 75k+/mo in my bus...

01/01/2025

This is my prediction for 2025,

Everyone wants to focus on the installing side of business, which definitely matters.

But buying the newest Milwaukee tool is not going to impress your customers or get more eyeballs onto your business

I'm not saying that they don't matter. They absolutely do, but in 2025, installing glass floors is the bare minimum and is almost a commodity

What matters is getting as many leads as possible. Use a more automated system that can guide them through the buying process with resources such as a portfolio, reviews, brand showcase videos, why you are different from the others.

It should convince them that you are the answer to their problems.

You're seeing more companies with idiots running prices into the floor. You wonder why they're getting jobs at $4 per square foot

We must generate MORE qualified leads. We need a strong sales process that shows your brand. It must educate them on why you are the best choice. We want to avoid using sales reps and unnecessary customer service.

With the rise of Automations and AI, those that adapt will be more profitable.

Allowing them to even compete with the $4/sqft guys while still being profitable

20/09/2024

Systematically grow your floor coating business with everything I know running a 7fig business➡️ https://www.skool.com/coatings
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💰How We Can Book You 10+ Qualified Estimates Per Month Using Omnipresent Content System: https://coatingcohort.com

18/09/2024

Systematically grow your floor coating business with everything I know running a 7fig business➡️ https://www.skool.com/coatings
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💰How We Can Book You 10+ Qualified Estimates Per Month Using Omnipresent Content System: https://coatingcohort.com

16/09/2024

I will show you how to effectively leverage both free and paid marketing channels to achieve the highest return on investment for your business. My goal is to help you be as profitable as possible and secure reliable jobs consistently. 📈💼

🔹 **Free Channels:**

- **Social Media Posts:** Utilize platforms like Facebook, Instagram, and Nextdoor to engage with potential customers and showcase your work.
- **Google My Business:** Keep your profile updated with regular posts and encourage satisfied customers to leave reviews.
- **Customer Reviews:** After each job, send out review links to boost your presence on Google and social media. Positive reviews can significantly enhance your credibility and attract more clients.

🔹 **Paid Channels:**

- **Facebook & Google Ads:** These are the most effective for generating leads and driving traffic. Facebook Ads are great for quick results, while Google Ads, though requiring some initial optimization, can provide exceptional returns once properly tuned.
- **Optimization:** Start with Facebook Ads to gather leads and estimates quickly. As your campaigns progress, fine-tune Google Ads to maximize your return on investment and reduce waste.

Last year, I invested over $80,000 in marketing, with a 10.78% budget yielding an impressive 9x return on investment. This year, even with a reduced marketing budget, we're seeing returns of 25x! 🎯 This demonstrates the power of strategic marketing investments.

If you're just starting out or looking to refine your advertising approach, I highly recommend focusing on Facebook Ads for immediate results. For long-term success, optimize your Google Ads to further boost your ROI.

Systematically grow your floor coating business with everything I know running a 7fig business➡️ https://www.skool.com/coatings

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💰How We Can Book You 10+ Qualified Estimates Per Month Using Omnipresent Content System: [https://coatingcohort.com](https://coatingcohort.com/)

06/09/2024

⬆️ Get free insider knowledge on the floor coating business from an owner in the trenches daily. https://www.skool.com/coatings

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🚀 Let me handle your entire marketing strategy so you can focus on what really matters: [https://coatingcohort.com](https://coatingcohort.com/)