Mason Dorner (2026)

10/09/2024

We are so excited that Ascenditt was selected to join the Traffic & Conversion Summit Agency Advisory Committee!

We've attended this event every year and are honored to now be involved on a deeper level.

Next year's event will be March 11-13, 2025 in Las Vegas...

Use our code below to get up to 50% off your tickets.

Link in comments.

30/07/2024

1,200 customers acquired and $109K of frontend revenue generated just from Meta Ads for this Ascenditt ecom client and the month isn't even over.

The real kicker is 25% of these customers signed up for subscription on top of their initial purchase.

So the client can expect $27.5k of additional revenue next month from this same cohort without having to spend anymore on these customers.

That is one beautiful money printing machine that we were able to build for this client.

27/05/2024

$46k+ in revenue off of a $7k ad spend for one of our ecom clients.

To put this in perspective, before working with us, they only did $12k of revenue off of an $11k spend during Black Friday season in 2022.

And at the time they were pumped on those results.

If you want to take your ecom brand to the next level and have it feel like Black Friday everyday (but with better margins and no crazy discounts)...

Then shoot me a DM or request a consultation and masondorner dot com (link in comments).

10/05/2024

Check out my latest podcast appearance with my good friend and absolute sales ninja Andrew Wilson on the Call The Damn Leads podcast, where we break down marketing and sales strategies and share stories from our collective 30+ years and multi-8 figures in B2B sales experience.
Link in comments.

02/04/2024

Andrew Wilson recently posted his mobile work station and it inspired me to make some upgrades to mine.

I’ve been working off just my laptop and a 12 inch portable monitor for over a year while living the nomad life.

Scottsdale is going to be our semi-permanent home for 8-9 months out of the year so I went ahead and got a 45 inch gaming monitor, new 4k streaming cam, standing desk riser and a few other upgrades.

Feels good to have a real workstation again.

Show me yours in the comments and give me suggestions for more upgrades.

I know some of you have absolute mac daddy setups.

23/03/2024

Reminder: Google and Meta are not your friends and want to take as much of your money as possible.

The ”suggestions” inside of both platforms and the auto-apply settings are there to make those companies more money, not yours.

The potential uplift that the platforms show you “could” get from applying the suggestion are more often than not, complete BS.

We’ve tested them in our agency and almost never seen those potential results actually materialize.

And unfortunately the same goes for most (not all) reps that want to “help”.

The majority of them have never actually run ads and they mostly parrot the talking points given to them by their employer. The recommendations they make are rarely actually tailored to your business.

They are comped on spend and product adoption.

So when a new feature comes out and your rep starts pushing it, it does not mean it actually works or makes sense for your business.

Best believe they are getting paid for people enabling whatever the new thing is.

Do your own research, ask other people in the industry, and look at every recommendation from the platforms and their employees with a high degree of skepticism.

07/03/2024

Actual results from one of our ecom clients.

From their previous agency spending $18k and generating 0 sales to 1,000+ orders in a single month just 60 days later with Ascenditt.

Also worth noting that this company has a very high ltv and repeat order rate so the returns on these CPAs are easily 5-10X.

If you’d like to see if we can get similar results for you, go to masondorner dot com (link in comments) and request a free paid ads or email marketing audit.

If we can’t significantly improve your current results and make our program pay for itself, we won’t take you as a client.

And regardless you’ll walk away with a 100+ point checklist and roadmap to increase your digital marketing revenue.

21/02/2024

Actual results from this week for one of our ecom clients.
Q1 is their slowest season so we put together a strategy to focus on ROI and efficiency for the first 90 days of 2024.

We ended up outperforming the returns that they see during their holiday high season!

Granted at a smaller scale, but keeping their P&L in the green, which was the primary objective.

And for those of you who are going to pick at this and say it’s an anomaly or a small sample…

While this was an exceptionally good week we are at a 7X ROAS for the month on Meta and 5X on Google (excluding brand search).

Shoot me a DM if you’d like to get 6X returns from your ads during your slow season!

20/02/2024

Who wants a free ads and/or email marketing audit for their e-commerce store?

On average 80% of the audits we do find significant room for improvement, AKA money laying on the floor.

The audit is totally free and there is no obligation to work with us whatsoever.

The guy below actually implemented everything himself and got some solid quick wins.

Link to schedule your audit is in the comments.

14/02/2024

Been getting a lot of questions about running ads on X (Twitter) recently. So here’s my take after having spent 7 figures on their ads…

I wish X was a viable ad platform. I really do.

The more channels that we as advertisers have to distribute our message through, the better.

However X is not a viable alternative to Mwta or Google at this point in time

The ad platform is janky, glitchy and time consuming to manage and build in.

Customer support is non-existent.

The targeting and algorithm accuracy is nowhere near the other platforms. It’s just not good at finding buyers.

And finally, users on X don’t click on ads and buy stuff. It’s just not how they behave. When people are on X they want to stay on X.

Unfortunately the company has not done a good job training it’s users to behave that way, versus what Meta and TikTok have done.

Also, this opinion is solely based on my experience as an advertiser.

I’ve run 7 figures of ads on X over the course of my career because some brands insist on being on there and don’t care about the return.

Politics or the views of the founder have nothing to do with anything I just said.

I don’t love giving money to the CCP, but I advise many of my clients to run TikTok ads because it’s going to make them money.

I let the data tell me what to do and the data says X is not the way for paid ads (right now).

08/08/2023

We cut an e-commerce stores ads CPA by 50% in 7 days with one change. Here’s how…

Their previous Facebook Ads agency was using a strategy that marketers know as TOFU, MOFU, BOFU.

That stands for top of funnel, middle of, bottom of…

Now the idea here is that you target the top of the funnel people (cold audiences) with a video.

Then the people that watch 75% of the video get targeted with an ad to click over to the website (MOFU campaign).

Last, the people that clicked to the website get targeted with another ad to bring them back to the website and buy.

Sounds pretty smart and fancy right?

So here’s what we did to improve on that strategy by 50%.

We turned off the TOFU and MOFU campaigns and used the funds for conversion campaigns targeted to cold audiences.

Exact same spend. Twice as many sales.

Stop trying to outsmart Meta!

You want to sell product?

Set all your campaign goals to sales!!!

And to my fellow marketers, quit selling an outdated strategy to unwitting clients because you think it sounds sophisticated and will help you close deals.

TOFU, MOFU, BOFU fails to be straight conversion campaigns 95% of the time.

17/07/2023

🔥Hot Take: I love it when people put negative comments on our clients Facebook ads…

Now let me explain because I know this seems counterintuitive.

Meta gives discounts on ad costs for ads that are engaging (have lots of reactions and comments).

So if you build up a bunch of comments on an ad, Meta is going to show it to more people for less money.

And Meta does not care if those comments are positive or negative.

So every time a hater, competitor, or troll comments on your ads, they are helping you save money.

This also gives you the opportunity to comment back and either be funny, educate the audience, or address an issue and provide great customer service in public if it’s a legitimate problem.

By responding you’re also racking up even more engagements on the ad and driving down the ad cost.

Lastly, most consumers don’t actually click into the comments.

They just see a really high engagement number and that makes most people assume that the product is good and the company is trustworthy, which means a higher ctr and higher conversion rate, which means even cheaper ads and even more orders on top of that!

So when a client comes to us with concerns about people saying mean things in the ad comments (there are always going to be trolls no matter how great your product is), we say…

Bring On The Hate 😈

Mason Dorner