ShineThru (2026)

07/07/2023

FOUNDER'S STORY PART 3 - ""How do you find clients?""

3 words: INTENTIONALITY, COMMUNITY, MUTUAL CONNECTIVITY

There is power in shared success. Businesses thrive when they are supported, trusted, and valued by their clients (and vice versa!).

ShineThru has grown our network and expanded our reach by leading all conversations with value, first, and an empathetic understanding of what they're trying to create. We have built and continue to foster a tight-knit community of passionate business owners seeking brand support, many of whom have also turned into great friends. We never look at new clients as numbers or metrics - rather, we approach all situations from a place of support and value. Then, when things go well, we continue to grow our portfolio by asking these same clients for referrals to other impactful, well-meaning companies looking for similar support. It's a beautiful, cumulative snowball effect that's turned out GREAT for us so far!

We are thankful for the goodwill and recommendations of our clients that share our story and our services, and hope our journey is inspiring for others looking for this same level of impact.

01/07/2023

FOUNDER'S STORY PART 2 - "What have been your biggest challenges when scaling ShineThru?"

Paige used to think that she needed to focus on analytical and revenue-driven motivations to be successful in business. This worked for a bit, but then led her to burn out, to saying yes to the wrong clientele, and to losing connection with what she was building and why she was growing it.

After enough of the hamster wheel, she got off, paused all programming from leaders touting "the right way to grow a business", and considered what she truly wanted. From this question she was able to shift her focus towards what truly lights her up—her creativity, values, and impact—and started to assemble her company, her team, and her client portfolio in a way that supported the style of growth she was after.

Her advice to anyone feeling disconnected or unmotivated while growing their businesses is to pause and ask why you're building what your building. Why did you start this in the first place? What lights you up? Now intentionally choose who you take advice from, what thought leaders you should learn from, and start to intentionally surround yourself with peers, clients, and community that believe in your style of growth. As you get that nailed down, then you'll be able to build and scale with more connection and ease 🤗

28/06/2023

Feeling uninspired or stuck with your social media posting? Here are 3 tips we've found helpful in staying consistent with our content. Often it's the action and mindset behind the posting that trips us up!

1. Find your WHY: You may find yourself setting goals like posting 3x a week and gaining 10x followers. But why? What's the DEEPER reason you're posting?

Allow yourself to get excited again with rediscovering what inspired your social media journey in the first place. Reflect on why you started on social and the impact you want to make through your content.

2. Create a Content Plan: What topics do you want to cover and how is it useful to your audience?

Planning your content in advance helps you avoid last-minute posting and becoming overwhelmed. Now that you know your WHY, you can narrow down topics for the week or month. Being confident in your skills and knowledge will make it easier to map out themes and create a clear direction for your content.

3. Track Your Progress Through Insights

Take advantage of social media analytics to gather insights on post reach, engagement, and audience demographics. This will help you refine your strategy and learn what is working and what could be scrapped or improved upon. While paying attention to likes and comments may be daunting, it can help you celebrate small achievements. Maybe your posts didn't do as well as you thought but you gained a few followers- that's a win in our books. Embrace the data and don't be afraid to experiment to find that sweet spot.

Remember, staying consistent is a journey, and progress may not always be linear. Celebrate even the smallest victories and learn from any setbacks along the way. Keep your eyes on the long-term vision and trust that your dedication and persistence will pay off. You've got this! 💪✨

25/05/2023

"Highly recommended! Paige and her team combined technical skill with a genuine effort to understand our law firm and its values. The result was a beautiful depiction of our law firm's personality." ✨ Greg Lipper | LeGrand Law

Thank you Greg!! And all of our clients that make our jobs so rewarding and enjoyable. @

24/05/2023

Client Spotlight: LeGrand Law 🌟✨ What a delight!! We loved collaborating with the lawyers of LeGrand Law to create a truly eye catching brand portfolio. During our initial branding workshop, we learned that both lawyers are avid birdwatchers, so we incorporated this passion into their brand identity to create a powerful and memorable image that is uniquely reflective of their personalities 🦢💡 From sophisticated color palettes to captivating typography and meticulously designed logos, we've crafted a brand identity reflects their character. The cherry on top? They're extremely eager to share it! A win in our books.

27/06/2022

Let's simplify, shall we? Here is how great "marketing" boils down into 5 steps.

💡 Invent a thing work making, with a story worth telling, and a contribution worth talking about
🎨 Design and build it in a way that a few people will particularly benefit from and care about
📒 Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market
💻 This is the step everyone gets excited about: spread the word
📆 The last step is often overlooked: show up— regularly, consistently, and generously, for years and years— to organize and lead and build confidence in the change you seek to make

Need help with any of these strategies? Drop me a DM and let's chat! ✨✨

12/01/2022

Let's build a brand that you & your clients love! ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From start-ups to corporations, we’ll work with you to create an image and impact that simply won’t be ignored. Through authentic branding & magnetic marketing, we’ll craft a comprehensive digital identity that will engage and inspire your audience every step of the way. Click the link in my bio to schedule a coffee chat, or shoot me a DM!

07/01/2022

Want to know the secret to attracting those clients that keep coming back? That always trust and buy from you repeatedly?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The secret: build a business that is authentic and relatable to your target customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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86% percent of consumers say that authenticity is a key factor when deciding what brands they like and support.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We will help your brand increase authenticity by building your messaging to be transparent and consistent, and solidifying values you can stay true to, and most importantly, by being honest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This way, you’ll be able to build long-lasting relationships with your customers and prospects. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready to get to work? Click the link in my bio to set up a coffee chat, or shoot me a DM! >>

29/12/2021

Coffee? Branding? Sharing big ideas for your company? For 2022? Yes, please!! ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you have a vision for a business on your mind and heart but are struggling with how to kick-start the action, I can help! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Book a 30-minute coffee chat to powwow on your next venture, your current business's branding, or to bounce ideas off of a marketing professional. Link in bio! ⁣

14/12/2021

What inspires you? Where do you like to look for a creative spark? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For me, it's always been travel & new adventures. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe it's the Sagitarrius in me, but I am not the best at sitting still for long, and have always found that changing my environment changes my perspectives, which ALWAYS fuels my creative side. If I find I'm stuck in a rut, I'll go for a walk, a drive, pop into a new shop, or best yet, book a flight ✈️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Leave a comment below and let me know where you find new inspiration!

07/12/2021

The world is waiting.... how will you make the most of your time here? 🌎

05/12/2021

What’s that unique something you’ve got that no one else does... and how the heck do we translate that to the world? 🌎⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It starts with building your WHY. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your WHY is what sets you apart from everyone else. It’s your purpose. It’s what inspires you to take action. Your WHY is also what inspires others to take action, spread your ideas, or buy your products.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your “why” is the personal piece of your brand that’s always been there, way before your company started. It is likely the piece that pushed you to create your business in the first place. It is is your essential being and desired impact on the world ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It is important to understand that your “why” statement is first and foremost a guidepost for you, the business owner. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Keep this statement in front of you throughout your days to remind yourself of the core foundation of your company’s focus, and it will help guide all decisions towards that impact. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not sure how to build this foundation for yourself? Shoot me a DM and we can brainstorm together! Or, click the link in my bio for more information on branding together >>

ShineThru