Write Rabbit Copy & Content

14/02/2024

What's the TL;DL on how to write for sustainability?

Simple, just don't be a d*ck! And storytelling helps too.

For the full lowdown on writing for sustainability, and your lunchtime listening pleasure, check out my interview with sustainability training expert Sam Cande on her Responsible Futures podcast 'Sustain Talks' (link in the comments).

Sam and I chat all things communication and sustainability, with specific high-level insights on:

🏔 challenges in sustainability comms

🗣 sustainability in internal comms

⚠ greenwashing and greenhushing + how to spot them

🏛 greenwashing legislation + how to comply

✍ how writers can authentically integrate sustainability into comms/marketing copy

📗 storytelling for sustainability (incl. examples from Who Gives A Crap, Trainline & The Body Shop + Tetra Pak)

💚 my favourite sustainable brand

😬 who needs to do better

💡 future trends for sustainability writing

I hope you find it helpful. Please let me know your thoughts!

And, if you enjoyed this episode of Sustain Talks, why not have a listen to some of the others? Thanks to Sam, they hold a wealth of information from some of sustainability's best people.

07/12/2023

📈 Cost-of-Living in the UK: Is the Climate Crisis making it worse? And will COP28 make a difference?

💸 Join Scientists Warning Europe for our free webinar this Sunday when Dr Paul Behrens and SWE MD Ed Gemmel will explore these questions and the alternative: a rapid net zero transition leading to significant economic gains for Britain.

📆 10th December

🕕 6pm GMT

👉 Book your spot here: https://www.eventbrite.co.uk/e/cost-of-living-in-the-uk-is-the-climate-crisis-making-it-worse-tickets-771779973677

04/12/2023

🙌 Hey, hey, hey! It's CLAD day!!! 🎉

👫👬👭🧑‍🤝‍🧑 Carbon Literacy Action Day (CLAD) is when thousands of people from all walks of life, sectors, genders, ages and nations all around the world, participate and complete their days’ worth of Carbon Literacy training.

😲 Did you know that The Carbon Literacy Project has already trained over 76,800 people!? These learners have all developed a greater understanding of climate change and take immediate and effective action to tackle the climate crisis.

🫶 Today's 3rd global CLAD will add many MANY more people to this Carbon Literate community!

🌎 Discover who's involved and why by joining the The Carbon Literacy Project's virtual tour at at 17:00 GMT.

🗣️ You'll hear directly from participants about the actions coming from their learners. At the same time, the Project will tabulate the total number of learners involved around the world, count their actions and estimate the predicted amount of CO2e saved as a consequence.

🤩 Watch live on YouTube here: https://youtube.com/?si=cr643Ua7-AjVhuHU

👉 Find out more about CLAD and how to get involved here: https://carbonliteracy.com/carbon-literacy-action-day/

01/12/2023

folk, you're in for a treat!

🍫 "Chocolate Has a Name" is coming to CLAY: the Centre for Live Art Yorkshire!

😃 Next Saturday, 9th December, Africaniwa and the Racial Justice Network will present this rich and rewarding storytelling, mindfulness, and conversational workshop.

🌬️🌴 Led by creative force with nature and exceptional lived-experience storytelling talent, Adelle A'asante, Chocolate Has a Name uses the sights, smells, taste, and story of chocolate to enable participants to discover the social impacts of climate change and the complexities of reparations in a new and refreshingly different way.

🫶 Adelle has the exceptional ability to create a space of safety for "the issues in your tissues" while also opening herself and her collection of personal stories from real people up for you to connect with on a profoundly meaningful level.

🚶🏼‍♀️🚶🏾‍♀️So, if you're in Leeds and are free on Saturday afternoon, do yourself a favour and pop down to the CLAY!

🎟️ Tickets available via EventBrite here: https://www.eventbrite.co.uk/e/chocolate-has-a-name-tickets-760916801637?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

30/11/2023

🫣 When was the last time you were "brave enough to suck at something new"?

Me? Yesterday! 😃

Having started my The Carbon Literacy Project journey with 's CL course waaaay back in June 2022, and completed a CL Train The Trainer course with the incredibly patient and gracious Caroline Harmon this Summer (inspired by a conversation with the inimitable Phil Korbel), I was very excited to attend my first CL Pioneers event in Manchester yesterday.

😬 Starting anything new can be nerve wracking, so it always makes an enormous difference to have the right support, a warm welcome, and a great sense of community. I'm happy to say it was obvious at yesterday's event that this is all available in abundance within the Carbon Literacy community.

🙏 A big thank you to Dave Coleman, Georgina Patel, Helen Filby, Nicole Baldwin, Lucia Simmons and Louise Harling for a very informative and inspiring session.

🙌 Thanks also to Joanna Coombs, Sarah Coppack, and Ned Gatenby of Speak Carbon and Dr Helen Rodgers for sharing your trainer journey stories, hints, and tips.

🤗 An especially MASSIVE thank you to Caroline Harmon and Christiane Startin-Lorent for providing me with incredibly valuable guidance, resources, and support in starting this new adventure. It was an absolute treat meeting you in the realz yesterday!

And watch this space everybody... my very own CL course will be coming soon! 😉

15/11/2023

🙌 A big thank you on behalf of Scientists Warning Europe to Edie and Matt Mace for great coverage of our latest report released yesterday. Your support is much appreciated!

👀 Check out Matt's article here: https://www.edie.net/scientists-call-on-uk-government-to-fast-track-climate-mitigation-to-respond-to-cost-of-living-crisis/

📥 And you're welcome to download the comprehensive economic analysis report here: https://www.scientistswarningeurope.org.uk/cost-of-living

Discover how climate change affects the cost of living in the UK and the economic opportunities of embracing renewables and low-carbon measures for reducing emissions. Mitigation and adaptation measures are crucial for improving the cost-of-living scenario in the UK. Learn about the growing economic...

14/11/2023

📢 A new comprehensive economic analysis report released this morning by the climate science charity Scientists Warning Europe and authored by Dr Paul Behrens, Associate Professor at Leiden University, concludes that expediting the UK's net-zero climate mitigation policies offers no-regrets and multiple benefits: economic, health, environmental, and climate adaptation.

📈 Discover more about these exciting opportunities for our economy here: https://www.scientistswarningeurope.org.uk/cost-of-living

Thank you and great job to my colleagues at SWE for getting this one out the door 🙏👏

09/11/2023

So do I, Katja. So do I.

07/11/2023

🦟 “If you think you’re too small to make a difference, spend a night with a mosquito.”

Alternatively, just get to know a !

That’s someone who:

✅ has the quiet conviction that all actions (even the small ones) can make a difference

✅ knows that sharing best practice is critical to encouraging change

✅ humbly reminds us of the power we each have to make a positive impact

The campaign by , the Better Business Network, and is celebrating contributions towards positive environmental or social impact: whether by a CEO of a business disrupting their industry or an employee who goes above and beyond their day job to make a difference.

😃 I’m chuffed to have been nominated as a (thank you James Dady and Sophie Lee !), and I’m proud to nominate three incredible women who truly deserve the title too…

🌟 Kirsty Innes - helping organisations evolve an entirely new level of sustainability by discovering their deep-rooted, authentic purpose.

🌟 Maria Soleil - turning traditional marketing on its head and forging a new frontier by empowering communicators to nurture their connection with nature.

🌟 Kate Smith - providing bespoke sustainability-led people development on multiple levels: to leaders, teams, and through carefully curated communities.

💚 And that’s only a very surface-level summary of how these amazing ladies are contributing to a better world… don’t even get me started on their charitable work, or how they never fail to show up for a colleague or friend in need. To say I feel grateful and privileged to know them would be a major understatement!

👉 Do you know someone who deserves to be nominated as a Better Business Pioneer? Visit betterbusinesspioneers.com to find out how.

________

✍️🐰Hi, I'm Tash

I do the write thing so you can do the right thing.

Crafting sustainability words that work: copywriting, content writing, report writing.

Connect or DM to pick my sustainability communication brain.

27/09/2023

🤔 If children can find the strength and confidence to talk openly about the climate and demand change, then surely us adults can too?

🗣️ Don't get me wrong - no one's expecting you to take your country to court, but there are MANY powerful ways we can use our voices in business, both as individuals and as business decision-makers.

Here are just a few suggestions to get you started...

✅ Ask All the Stupid Questions

Everyone has to start somewhere. The same applies to climate and sustainability knowledge. So, if there's something on these topics you don't understand, just ask. You might feel stupid at first (I certainly did!), but knowledge is power - the more you know, the less of a fool you'll feel and the more informed action you'll be able to take. If you don't have anyone to ask, my inbox is always open... I'd be more than happy to signpost you to relevant business, and other, resources.

✅ Talk About It

Simply raising the topics of climate mitigation, climate adaptation, and sustainability around the office water cooler (or even better, around the boardroom table!) is a great first move. How is the business going to cope with the associated risks? What might it do to reduce its contributions to the problem - carbon and otherwise? Is anyone at work feeling concerned or even anxious about climate change? How could you take collective action to help?

✅ Change the Menu

Roughly a third of all human-caused greenhouse gas emissions is linked to food. Could you request more locally sourced and/or planet-based items on the menu at your office canteen? Or simply stock up on your own plant-based snacks?

✅ Move Your Pension

Moving your pension away from anything to do with fossil fuels is one of the most impactful ways to reduce your carbon footprint. In fact, according to Make My Money Matter, greening your pension is 21 times more effective than giving up flying, becoming a vegetarian and changing an energy provider combined. Where is yours invested? Is there anything dirty in the fund? If so, you have every right to ask to move it to a cleaner option.

🔔 Follow me for more... My posts mostly cover communication and copywriting for sustainability, including some of the confusing word-salad people have invented around it. But, every now and then I'll also include things like this - actions anyone in business can take to create a better future for us all.

to the official BBC Newsround YouTube channel. Subscribe here ➡️.➡️ ➡️ https://bit.ly/3bYidJ3A group of children in Portuga...