Influ2 with Marie

26/05/2022

“Data from Sales and Marketing can no longer be siloed
Traditionally, marketing and sales departments have been siloed and haven't shared metrics, creating a divide in understanding attribution, sourcing, handoff, and lead scoring. While this structure worked in a non-digital world, the modern customer path isn't linear, and metrics have to converge to get the results and customer experience you want.” – predicts Nirosha Methananda, VP of marketing for Influ2. Learn what were the predictions for 2022 in the marketing field and share which ones became a reality for you:
https://www.marketingprofs.com/articles/2021/46354/2022-marketing-predictions-for-an-increasingly-digital-world

As the marketing goal posts continue to move, higher customer expectations will become the new baseline. Read more digital marketing predictions for 2022.

23/05/2022

How to build a Buying Group Marketing experience through relevance?
Although BGM requires aligning Strategy, Operations, Sales, and Marketing, a major focus of the approach should be the experience of your prospects. Learn how One Door successfully used BGM approach in their marketing campaigns:
https://www.marketingprofs.com/articles/2022/46768/beyond-abm-why-you-shouldnt-spread-marketing-messages-like-peanut-butter

Traditional ABM strategy becomes less effective as you move down the funnel. Buying group marketing, or BGM, can be the solution.

20/05/2022

Learn how Influ2 helped One Door enhance campaign engagement by meeting their customers where they are.
https://martech.org/targeting-b2b-personas-in-the-right-channels-to-optimize-campaigns/?utm_campaign=PR%2022&utm_content=188067420&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

One Door improved campaign engagement by meeting their customers where they are.

17/05/2022

Nirosha Methananda, VP of Marketing at Influ2 and Third Door Media are talking ABM, new ways to better connect with your audiences and why Buying Group Marketing is the future.
https://hubs.li/Q013PBGx0

Take your ABM strategy even further with the next big thing in B2B marketing. Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing working toge...

14/05/2022

This report explores B2B's shift to account-based advertising and the modernization of advertising strategies through highly targeted engagement programs in digital and social channels. Learn what’s new:
ttps://www.demandgenreport.com/resources/reports/what-s-working-in-b2b-advertising-b2b-advertisers-overhaul-targeting-identification-processes-implement-engagement-metrics-ai-for-account-based-advertising/?utm_campaign=Demandgen%20Reports&utm_content=188067958&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%...

11/05/2022

“Legacy targeting methods weren’t working for us. Before Influ2, we were showing ads to targets that our salespeople weren’t talking to and this was due to a misalignment between sales and marketing.”

We would like to express our appreciation to Marcus Akerland of Amplitude for his willingness to actualize and use Influ2.

Uncover the amazing capabilities of Influ2 in this demo 👉 https://hubs.ly/H0-S65F0

08/05/2022

“The future looks uncertain, and we don't know when things will return to normal or what "normal" will look like. Many businesses are living on the edge and trying to adopt new practices to survive. And today, the best available options to grow your business are digital. So, now is the time to learn how to operate in a radically digitized world.” Understanding ways to succeed in our post-pandemic world is critical to success! In the Forbes article below, serial entrepreneur and CEO and co-founder of Influ2, Dmitri Lisitski provides incredibly helpful tips on how to succeed in this new world! https://www.forbes.com/sites/forbestechcouncil/2021/05/11/survival-advice-driving-growth-in-a-work-from-home-world/?sh=440a4a484320

With more people working from home, now is the time to learn how to operate in a radically digitized world.

05/05/2022

“B2B companies are fighting for buyer and account attention in an oversaturated digital world and advertising remains a key strategy to gain that attention. But the rules of advertising have changed, as buyers demand relevant and personalized communication from brands.” - Dmitri Lisitski regarding rules to follow in B2B advertising.
https://www.demandgenreport.com/features/industry-insights/the-new-rules-of-b2b-advertising-influ2-ceo-discusses-the-power-of-ad-targeting-personalization/

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic...

02/05/2022

We're commemorated to formally announce our $8M Series A. Led through U.S.-primarily based totally VC organization Rally Ventures. The investment will provide Influ2 the power to perform its vision for Buying Group Marketing ( ): https://hubs.li/H0-fzfP0

In essence, is a buying group that makes crucial decisions. Buying Group Marketing looks to discover and have interaction with those businesses of critical decision-makers.

Through utilization of its exceptionally powerful Person-Based Advertising (PBA) solution, Influ2 is building an stop-to-stop platform for . Along with the present day ad platform, the progressed platform will offer extra specific engagement metrics, together with offering customers the capacity to apply these insights to deliver an experience that is exceptional for the duration of the complete purchase journey.

Influ2 presents B2B entrepreneurs the cappotential to attain key decision-makers at their target accounts and assist organizations in gaining extra precision at some stage in their programs.

We want to express our inner most appreciation for all of our buyers and customers. We are looking forward to driving the evolution of !

Based on our person-based advertising solution, we're building an end-to-end buying group marketing platform. Subscribe to get the updates!

15/04/2022

Association of Marketing & Communication Professionals has named Influ2 as a Gold winner for their ‘New Reality’ Account-Based Marketing campaign on the Marcom Awards.

You can learn how their campaign achieved an incredible 581% ROI by focusing on Buying Groups throughout the funnel on MarTech Series! 👉 https://hubs.li/Q010TfZv0

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI.

08/04/2022

Interested in researching the ABM campaign that brought in a 581% ROI? If you missed the recent Gartner Symposium, catch it right here 👉 https://www.youtube.com/watch?v=pAyvnS44Hts

Gartner Symposium | Adapting our ABM program to the ‘New Reality’ to achieve a 581% ROI
Influ2 has always 'drunk its own champagne' using its platform for ABM. When COVID, thrust B2B marketers into a digital only world, Influ2 wanted to make them aware of how it could help reach and engage their target audiences. It embarked on a 'New Reality' ABM campaign, orchestrating marketing and sales activity throughout the funnel. In this session, the Influ2 team will share how it achieved 581% ROI by taking this approach.

Nirosha Methananda, VP of Marketing, and Daria Ivanova, Head of ABM, go over the primary principles of success coupled with practical examples 🤓

Influ2 has always 'drunk its own champagne' using its platform for ABM. When COVID, thrust B2B marketers into a digital only world, Influ2 wanted to make the...

17/01/2022

Great recommendations for new founders – fifteen experts from Forbes Technology Council weigh in on how tech companies can successfully break into the competitive tech industry. Take their advice to make a name for your startup in this growing market. https://www.forbes.com/sites/forbestechcouncil/2021/06/17/15-tips-for-starting-a-new-tech-company-in-a-crowded-marketplace/?sh=69ea767826b9

Standing out from an ever-growing crowd dominated by global giants definitely presents a challenge for companies new to the industry.

10/01/2022

How should businesses design their marketing funnels? Share your thoughts in the comment section below! 👇

In the meantime, check out this article regarding the way that the CEO and founder of Influ2, Dmitri Lisitski, created his own marketing funnel. It is featured along with his story on the B2B News Network! 👉 https://hubs.li/H0XnFWp0

By Dmitri Lisitski The arrival of the digital age gave B2B organizations the ability to assess marketing effectiveness in a new way. Marketers began using interaction with digital content as an indicator that a prospect had morphed into a marketing-qualified lead (MQL), ready to be handed off to the...

03/01/2022

We’re happy to announce our partnership with One Door.
With the new partnership, One Door enhances its ability to reach target audiences using valuable information and by filtering out unnecessary contacts from lists.
Read more in the Marketing to Tech Pros feature: https://m-2-t.com/one-door-partners-with-influ2-invests-in-person-based-advertising/

The partnership enables people-based advertising, which focuses on creating personalized interactions with target audiences.

23/12/2021

Everything you need to know to build and run a successful ABM campaign is in this guide by Drift. Good read and definitely worth your time:
https://www.drift.com/wp-content/uploads/2020/06/The-Art-of-ABM.pdf?mkt_tok=MDIxLUtVQy05NzQAAAGApM9YKlQwza3-BCMtpqDnOaYM_IxLikTup_rTLZt9z2bdepVX4jd4HuSOHyj_33wVD0mYstIcABNrgitPnzQ2pEeVPjaNrCqlOT3BlqUY9nw

17/12/2021

We’re very proud of the amazing results our clients achieve using the Influ2 person-based marketing platform. Join us as we share another success story, this time from our friends at Amplitude.

Influ2 allowed them to show ads to specific people and discover who engages with their content by name.

Learn about how they achieved 5.6x ROI over 3 months:
https://www.person-based-marketing.com/pbm-amplitude

Influ2 helps enterprises to build relationships with specific decision-makers

30/11/2021

After running two campaigns through Influ2, NVIDIA got 273 engaged in-market DMU members of enterprise-level accounts.

– Learn more about their person-based marketing journey with Influ2:
https://www.person-based-marketing.com/pbm-nvidia

Influ2 helps enterprises to build relationships with specific decision-makers

26/11/2021

Hello, and welcome to my page! You ended up here because we were seeking to connect with you through our ads. :)

Meet Influ2, the first person-based advertising platform.

Influ2 allows you to select who to target with ads and track every ad engagement on a name-by-name basis (impressions, clicks, site visits, engagement time, video views, etc.).

Now, you no longer have to go after general accounts; you can just go after the buying group instead.

You can also build your target B2B audiences inside the platform. The Influ2 Audience Discovery feature will help you to find new people and connect with your company’s existing prospects and clients.

📈 Influ2 can reach your prospects everywhere. We cover all major social networks like Facebook, LinkedIn, Twitter, and Instagram as well as display networks.
Schedule a demo of Influ2 today! I'm excited to share more with you. :)