17/10/2020
◣ Work｜設計作品 ◥
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四珍皇．滋補養生膠塊 FOUR IMPERIAL TREASURE｜Packaging
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四珍皇．滋補養生膠塊
Four imperial treasure, a nourishing and health preserving gelatin.
「龜鹿二仙膠」自古美譽為滋補聖品，又名「四珍」。主藥材提取龜、鹿其精華，及精選枸杞與黨參四味藥材合一，以文火慢燉而成，極為費工耗時，久服得延年益壽，因此奠定極品珍皇的崇高地位。《本草綱目》記載：「龜鹿皆靈而壽，龜首常藏於腹，能通任脈，故取其甲以補心、補腎、補血以養陰也；鹿鼻常返向尾，能通督脈，故取其角」。本次品牌視覺取六角形為主要核心符號，有象徵長壽、富貴吉祥之寓意，體現出豐富的文化內涵。整體色彩規劃以「墨綠色」為主色調，藉由墨綠色帶出濃厚的人文氣息，同時具有自然質樸，穩重大氣的魅力，以此營造內斂、沉靜而不失優雅的氣質。輔助色則以大地色系為配色，透過大自然的色彩來傳達生命的豐富，並將象徵輝煌高貴的金色應用於當中，勾勒出萬物之靈的現象。
The tortoise-deer gelatin has been praised as a top-grade tonic down the ages. It’s also called four-treasure.The main medicinal materials are essence abstracted from tortoises and deer, well-chosen wolfberries, dangshen and other three kinds of medicinal materials, which are simmered on slow fire to make the gelatin. The process takes a lot of work and time. Long-term usage can prolong life. As a result, its high status as a top-grade treasure established. As recorded by Compendium of Materia Medica, tortoises and deer are both spiritual and macrobian. The head of tortoise is often hided in the belly and it leads to Ren meridian. Therefore we take its shell to enrich heart, kidney, blood and thus to nourish yin; The nose of deer often turns back to the tail and it leads to du meridian. Therefore we take its antler. The image of the brand takes a hexagon as its major core symbol, which symbolizes longevity, wealth and auspiciousness and embodies rich cultural connotation. The whole color design takes atrovirens as the dominant tone to bring about a strong atmosphere of humanism. At the same time the color is of natural, simple, sedate and distinguished charm to create a restrained, calm and elegant temperament. The complementary colors are mainly from earthly color system. The richness of life is expressed by colors of the nature. Also golden color symbolizing glory and nobleness is also adopted to sketch the contours of the phenomenon of lord of creation.
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Client | 辣角國際股份有限公司
General Agent | 辣角國際股份有限公司
Manufacturer | 天一藥廠股份有限公司食品部
Design Agency | METAMORPH LAB
Creative Director | Mark Chen
Photographyer | Férguson Chang 手白_whitehand studio
Paper | 恆成紙業 / Auspic Paper 蒝織紙 / 巨圓紙業 Pimex 大地之戀
Year | 2020
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❖ 完整作品｜
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#物形設計
