Exec Cast

29/09/2021

Exec Cast gives PT’s & DPC’s a new way to grow their practices with affordable, hands-off marketing that lets you get back to serving your patients.

See our process and how we help practices, just like yours, grow: https://execcast.com/

20/09/2021

🗣 New Free Download! 🎉

The Clinic Growth Formula: 7 Proven Ways To Attract New Patients and Grow Your Practice FAST.

​If you're ready for free, HIPAA compliant, marketing strategies to grow your PT or DPC business, click this link to get immediate access: https://execcast.com/free-cgf-download-fb

10/09/2021

🗣 New Free Download! 🎉

The Clinic Growth Formula: 8 Proven Ways To Attract New Patients and Grow Your Practice FAST.

​If you're ready for free, HIPPA compliant, marketing strategies to grow your PT or DPC business, click this link to get immediate access: https://execcast.com/free-cgf-download-fb

02/09/2021

Does it feel like trying to grow your medical clinic or practice is like throwing darts in the dark – just blind luck when you hit the bullseye? You need the Clinic Growth Formula – simple, repeatable proven tactics that have helped practices all over the country add a steady stream of new clients, get more 5-star reviews, and grow their revenue consistently.

And you can get the Clinic Growth Formula, and the exact steps you need to take to help your practice thrive, for free. Just click the link below to schedule a free call and see where you are losing revenue and potential clients and how to make your practice stand out from the crowd!

https://execcast.com/the-clinic-growth-formula/

26/08/2021

If you're a DPC, PT, or other medical clinic that's struggling to consistently convert prospects into patients, there are several strategic pieces you might be overlooking in the Patient Journey.

There are several ways to nurture prospects to convert into patients. The specific strategy may vary depending on who your ideal patient is, location, service offerings, current awareness, etc.

There are several ways to nurture prospects to convert into patients. The specific strategy may vary dpending on who your ideal patient is, location, service offerings, current awareness, etc.

Two common conversion mechanisms to try in your practice or clinic are:

✅ Entry Point Offer: a low commitment offer that introduces the prospect to your practice or clinic and includes a call-to-action where the logical next step is to become a patient

✅ Low-Dollar Offer: an inexpensive offer that provides a service as an insight to your practice or clinic, almost like a one-time trial

19/08/2021

I did a quick Google search and learned that my hometown of Brevard, North Carolina has approximately:

▪️ 3 Surgical clinics
▪️ 14 Physical Therapy clinics
▪️ 7 Eye clinics
▪️ 12 Dentists
▪️ 0 DPCs

Of those 36 businesses, I could have named only two prior to conducting this search. Why could I name so few? Part of the reason might be that I haven’t needed their services, but part of the reason is likely that they’ve done a poor job marketing themselves.

If you wait until someone needs you, then you are missing an important step in the marketing process. By the time a prospect needs your service, they should already be aware of and recognize your business name.

Name recognition is critically important for awareness. When a person in Brevard has a rotator cuff injury, they will probably Google, “physical therapist in Brevard.” They are most likely to call a business when they recognize the name. In the absence of information to the contrary, prospects associate name recognition with quality and familiarity.

If a prospect doesn’t know you exist, then they can’t do business with you. In marketing, when we talk about awareness, we are referring to the point in time when a stranger is first introduced to your business. Building awareness for your clinic is easy through a combination one-time and recurring tactics. To start, make sure your Google My Business listing is claimed and up-to-date.

13/08/2021

Any social media content that you create should be targeted towards your ideal client profile.

Why?

Because more than 50% of all prospects will check out your business's social media when they are trying to decided if they will do business with you or not.

You can still choose to accept business outside of your preferred specialty, but your content must align with your ideal prospect. When you apply this methodology to all content, then you will be speaking directly to the right audience. This will also help you attract the types of patients that you want to see.

20/07/2021

What are you doing to raise awareness of your clinic or medical practice? You are doing your business a disservice if you aren't taking some simple steps to help people learn about you, even if they don't need your services right now.

Check out our recent blogs with some one-time awareness tactics and recurring tactics you should be doing to help bring in new patients and clients.

I did a quick Google search and learned that my hometown of Brevard, North Carolina has approximately: 3 Surgical clinics 14 Physical Therapy clinics 7 Eye clinics 12 Dentists 0 DPCs Of those 36 businesses, I could have named only two prior to conducting this search. Why could I name so few? Part of...

09/07/2021

Service businesses (veterinary, PT, medical, HVAC, etc.) and brick & mortar businesses have been hit particularly hard during the pandemic. It is more important than ever for businesses flawlessly execute marketing fundamentals. Join us for a live training examing the Client Relationship Maximizer. This 8 step path details how prospects discover your brand, build a relationship with you, and become buyers and raving fans.

If you're local to the Western North Carolina area, be sure to save your spot (space is limited). Thanks to the @ for hosting this event and inviting us to share the Client Relationship Maximizer training with everyone looking to jumpstart their business growth.

Attendees will receive a short printed workbook that can be used to independently apply the lessons learned. Each attendee will have three specific systems to focus their attention on to gain more clients and more revenue for their business. They will also receive a Client Relationship Maximizer template to use in their own business.

Save your spot here: https://www.hendersoncountychamber.org/calendar/chamber-events/4967-seminar-revenue-growth-generator-the-3-things-you-re-not-marketing-that-could-jumpstart-your-growth.html

29/06/2021

Today's Member Spotlight, we're featuring Exec Cast:

Exec Cast is a full-service marketing agency that specializes in helping health and medical service providers grow and thrive. In 2020, we helped our clients grow on average by 30% - and that was in spite of the pandemic. Whether you need more patients or clients in the door, you are releasing a new service offering, or you want to expand your referral network, Exec Cast is your marketing team you can trust to deliver results.

29/06/2021

Many thanks to the Brevard/Transylvania Chamber of Commerce for the spotlight! Exec Cast is proud to be part of the Chamber and to help health and medical service providers with their marketing needs. We also offer local rates!

Today's Member Spotlight, we're featuring Exec Cast:

Exec Cast is a full-service marketing agency that specializes in helping health and medical service providers grow and thrive. In 2020, we helped our clients grow on average by 30% - and that was in spite of the pandemic. Whether you need more patients or clients in the door, you are releasing a new service offering, or you want to expand your referral network, Exec Cast is your marketing team you can trust to deliver results.

24/06/2021

PTs, DPCs, surgical clinics, and other medical clinics need a systematic approach to reliably attract more patients and increase clinic revenue. Having an effective and systematic approach to client attraction increases marketing efficiency, reduces the cost of new patient acquisition, and provides your clinic with a confident pathway for long term growth.

The first step to developing your systematic approach for attracting new patients is to evaluate the existing lifecycle of your relationships. The key relationships you should be concerned with include:

1️⃣ Patients and Prospective Patients
2️⃣ Medical Referral Relationships
3️⃣ Non-Medical Business to Business Relationships

We refer to the relationship lifecycle and the tool we use to manage that lifecycle as the Client Relationship Maximizer. Make sure each of your key relationships aren't falling through the cracks during their Client Relationship Journey. Not sure if you are? Check out more here: https://execcast.com/private-practice/