Natural Orders - Email Marketing Strategy for Non-Fiction Authors

11/09/2023

“Nature without learning is blind, learning apart from nature is fractional, and practice in the absence of both is aimless.”— Plutarch

04/09/2023

Seeking to maximize traffic above all else without a central customer database or a reliable way to communicate is like filling a leaky bucket.

28/08/2023

Strategic tagging in your email marketing system can unlock valuable insights and drive personalized campaigns. A well-structured "Semantic Layer" allows us to understand and leverage our subscriber data effectively.

21/08/2023

Email marketing is about fostering relationships, not just pushing products. Keep the focus on your audience.

14/08/2023

Identifying Author Bottlenecks [Paul Millerd - author of The Pathless Path].

There's an apocryphal Lincoln quote something along the lines of, "Give me six hours to cut down a tree, and I'll spend the first four sharpening the axe".‍

07/08/2023

“Ads are the cave art of the twentieth century.”― McLuhan

31/07/2023

Obsessing over a single metric in marketing can blind you to the complex reality. Always aim for a balanced perspective.

24/07/2023

Having no data at all is better than having an incomplete picture. When we have the latter, we connect the dots between infinite points to create pictures from our imagination. We fill in the gaps to make up the story we want to be true and our irrational side calls the shots.

17/07/2023

“...enter the conversation already going on in your prospect’s mind”. - Robert Collier

10/07/2023

"Originally coined by Andrew Chen, the Law of Sh*tty Clickthroughs simply states that “Over time, all marketing strategies result in sh*tty clickthrough rates”.

03/07/2023

Your email marketing strategy should serve to strengthen your brand's relationship with your audience, not just sell.

26/06/2023

Strange Rites — Tara Isabella Burton