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07/06/2021

What Digital Marketing Strategy Is Best for My Small Business?
Take a look at your customers and identify where they spend their time online. Your digital client base might be a different audience than you’re used to targeting. Your budget will be an important factor when deciding which digital marketing strategies to pursue.

Don’t be afraid to test out a few different methods when deciding which digital marketing strategy is best for your business. Take a look at the results to see which methods are the most effective with your client base, and make sure you’re getting a positive return on investment (ROI). Some strategies can be difficult to measure, but be consistent with your method of measurement—one suggestion is to compare the company’s revenue during certain marketing efforts to the revenue generated while running other marketing campaigns.1

You should revisit your marketing plan at least once a year to make sure it’s up-to-date and still meets your business needs.

Search Engine Marketing
This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being more visible in search engine results. Since people use search to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Professional internet marketing firms offer this service through search engine optimization (SEO), which can help your website rank higher on search engine results pages through methods such as:

Keyword research and volume
Internal link building
Optimizing content to produce high-quality, relevant information

Local Search Marketing
Location-based marketing includes website optimization for search results but also integrates a search engine's maps function. This is especially true with Google, where your business can be listed with mapping and address information, giving the prospective customers what they need to visit your establishment. Your phone number and website address can also be listed. Customer service will often be available to help someone decide if they are interested in your product or service.

Content Marketing
This strategy revolves around giving prospective customers information about your product or service, as well as information in general. Everyone is trying to sell, but those that can inform are more likely to get sales. People will attribute a certain level of expertise to a company, and this instills confidence in the consumer.

In the past, content marketing was often executed through printed brochures and guidebooks. Today, however, the strategy relies on delivering valuable, relevant articles and information on your company’s website that advise and attract potential customers, and serve as a call to action.

Social Media Marketing
This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media into their business. The type of media used, as well as how it is used, is dependent upon the type of business you have. For some companies, being in touch with their customers and giving them breaking news can be an important element of success.

Other businesses, such as a local restaurants, have seen success using social media by letting customers know of the latest specials and new additions to their menu. The most important aspect of social media is to use it to strengthen your customer base to achieve repeat sales.

Trying to spread yourself across a wide net of social media platforms can be difficult for small business owners with limited resources. Instead, figure out which online channels make the most sense for your business and the customers you’re trying to reach. Are you targeting professional clients? LinkedIn might be your ideal tool. Does your marketing have a strong visual aspect? Instagram could be the best fit for your business.

07/06/2021

07/06/2021

Real Estate Leads Generation Ads
To get leads for real estate business is not easy or not so tough but proper ad structure or funnel required Because people are not going to buy a product having cost hundreds or thousands they are going to invest millions
Country: Pakistan
City: Karachi
Ad Creatives=Static image and 2 videos
Total: Time period 30 days
Total spent 650$
Total Leads: 225
Avg CPL 2.93$
Avg CPC= 0.30$
The client doesn't have website it is under construction so it was more difficult and challenging to adopt tracking, retargeting
Start with audience testing
Adset 1– Basis on job titles and positions
Result=10 leads
Adset 2 –ABC Testing ( basis on interest)
Daily Budget 1500—It Split each audience budget to around 650rs
Running time—4 days
Results=59 leads
CPL=1.56$
Now Post video
And run it for video views
Reason: to retarget people who view more than 75% and to make lookalike basis on the custom audience of it
Result =CPV 0.24rs
Running Time 7 days

Now in parallel, I select the best-performing audience from Abc testing and made 2 adsets, and now try 2 audience
1 as it is and I combine some interest (laser target) with besting performing ABC ad
Now 1 have 2 audience sets and I put it in 2 separate adsets
Running time 5 days
Results=62 Leads CPL =350rs
Now my video campaign is end
Now I have data to make a custom audience so I built it who watched the video more than 75%
Now I test it and run it for 7 days
Results=10 leads
But CPL was very bad it crossed 4.56$ So I kill it after 5 days
It was going good for the first two days but After that, it stops getting leads
But still, it gives us One advantage
Advantage: Brand awareness and page likes and followers
Now after all this I enter Into the scaling phase
Scaling Type : Horizontal
Duplicate Adsets (Best Performing) Apply CBO with a 30-35% Increase In daily budget And run it for 10 days
Results=117 Leads
CPL=1.95$

14/12/2020

What if we could increase sales, decrease the cost per lead, and increase profits without having to pay for more traffic?
We can with CRO.
What is CRO?
CRO stands for Conversion Rate Optimization. A conversion can be defined for our purposes as a website visitor taking the desired action (ideally revenue-generating) such as filling out a form or making a purchase.
Why is CRO so Powerful?
There are some direct and indirect reasons that practicing CRO has such a powerful impact on a business.
More Money
Let’s start with the obvious, by increasing your conversion rate from let’s say 1% to 2% you are now doubling your leads/sales revenue. Congratulations!

No really, let that sink in.
Button/Call-To-Action Colors
Simply changing the color of your button or CTA (call to action) can result in a fairly significant increase in conversion rate. Study after study shows that selecting a contrasting color to the rest of the website works best.

Guarantees & Added Value
Do you guarantee your product or service for a time period? Do you offer free shipping? A free consultation? These should be clearly visible to your website visitors and will encourage them to take action by eliminating friction and making it more of a “no-brainer.” If you do not have such an offer, consider creating one.

Media Types
Try using video, audio, and images to enhance the page and engage your visitors more. Oftentimes when it comes to e-commerce stores the more images the better and a product video is even more powerful. That leads us to the next point…
Product Data
Tell them everything they could possibly need to know about the product. Leaving no stone unturned is not going to overload people so that they do not convert (in a well-designed page).
Your Actual Offer
Finally, CRO can be impacted by the details of the offer itself. Do you provide any money-back guarantees? Can you provide any added value products or services (i.e. free shipping)? Do you offer a free consultation? Consider what you can do to add value to the user then use the tactics above to best present it.

08/12/2020

How can we reduce the CPC rate on Facebook Ads?
Bidding System & Natural Fluctuations (out of your control)
Facebook does give you the ability to set a specified or target CPC. However, unless you’re an experienced advertiser and have a lot of data, you’re best off choosing an automated bidding strategy. This is where you let Facebook do automatic bids based on your campaign objective (whether you want to generate leads, engagement, video views, etc…).
This means if you were to have a conversion campaign for example; Facebook may bid higher to show the ad to a particular user if they think it’s more likely to result in a conversion.
Facebook does give you the ability to set a specified or target CPC. However, unless you’re an experienced advertiser and have a lot of data, you’re best off choosing an automated bidding strategy.
This is where you let Facebook do automatic bids based on your campaign objective (whether you want to generate leads, engagement, video views, etc…).
This means if you were to have a conversion campaign for example; Facebook may bid higher to show the ad to a particular user if they think it’s more likely to result in a conversion.
Ultimately, campaigns with a high-quality score are rewarded with lower CPC’s.
They currently measure this score from 3 primary factors:
Quality - This can be negatively impacted by things like people choosing to hide the ad or report it
Engagement - This is impacted by the amount and type of engagement your ad receives. For example, low or negative engagement will result in a low score
Conversion - If your landing page is getting a poor or below average conversion rate, this signals to FB the ad is not relevant for the audience and will thus impact the score
To improve all of these, you’ll want to make sure you’re delivering the right message to the right people and also that your landing page is congruent and consistent with the ad.

24/11/2020

animated Ad design for effective marketing campaign of electronic product

22/11/2020

Youtube marketing and Its important
Hello every one.I will tell you how to grow Your brand with Youtube.after facebook and instagram youtube is the most important plateform that can Give You Potential Buyers and leads.
During Covid’19 YouTube viewrship increases
Total Number of Monthly Active YouTube Users:
2 billion
Follow These Steps:
• Make Youtube channel with the name of your brand
• Add Videos related to your product tell them viewrs about your product features
• DO SEO of your Videos search proper tags and keywords rank according to it
• Use google Adswords To advertise on youtube
• Put the link of your website or landing page in the description and send traffic to them
• Put links of your social media accounts too so that you can better communicate with your customers
• Same do with Qoura Join eccomerce or business workspace,find questions related to your product/services and answer them and post in the workspaces try to focus on user i.e how your product/service is benificial for them and put the link by using Bitly Because quora usually block links so use url shortner
Feel free to ask any questions related to brand growth,social media marketing(youtube,facebook,instagram) Always ready to help

16/10/2020

Augmented Reality Glasses.

16/10/2020

The most powerful tool for digital marketers is social media. Strong, growing brands use social media to drive all parts of a growing business: Sales, marketing, customer service, and e-commerce.
KEY FINDINGS
Social media fuels bottom-line growth.
89% of consumers say they will buy from a brand they follow on social media
84% will choose that brand over a competitor
75% of consumers say they'll increase their spending with brands they follow on social

05/10/2020

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Instagram and Facebook marketing
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