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The story about certificates for hummusZhenya Tsyupko and Galya NikolaevaBefore the quarantine, our Israeli cuisine cafe...
06/12/2021

The story about certificates for hummus

Zhenya Tsyupko and Galya Nikolaeva

Before the quarantine, our Israeli cuisine cafe worked only on site and delivered food using delivery services.

After the introduction of the self-isolation regime, we closed the cafe. The number of orders for delivery has increased — now we receive from 30 to 80 applications per day. Therefore, since March 28, we have launched our own delivery. We deliver ourselves: waiters and Zhenya. It does not always work quickly, but we deliver food all over Moscow and even to the region.

The menu was reduced in places, expensive and complex dishes were abandoned, as well as those that could not be delivered in good condition (seafood in marinara sauce or shakshuka). But at the same time, new positions were introduced: hummus, bowls, chicken cutlets. In general, every week we add something new and launch special offers for the weekend.

And we also made three certificates. One is for 10 hummus, you can use it even now. And two certificates "for the future": for 3,000 and 7,500 rubles. When we open, they can be spent equivalent to 4,000 and 10,000 rubles, respectively.

If you also have a cafe, shop or other business and you want to issue your certificates, but you don't know how — there is a way out. You can do this easily and for free with the help of the online project " Business", which was created with the support of Mastercard.

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To participate in the project, register your business on the Boomstarter platform. There you will be able to create certificates for goods and services that you are ready to provide now or in the future - when the company returns to work. This way you can keep your customers, and they can support you. In addition, in " Business" you will receive free maintenance and promotion of the project, placement on "Yandex.Cards", a ready‑made online payment service, free consultations with a lawyer and other bonuses.

Business

Having a successful business in the beauty industry, looking for a way to take it to a new level, Barrio company can off...
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Having a successful business in the beauty industry, looking for a way to take it to a new level, Barrio company can offer you the creation of your own brand. Imagine seeing your own logo on a product, it's so inspiring, isn't it? This makes your business even more unique, which is why WE are here to take you to the next level. Why is a personalized brand so important?

1. We are friends with smart tapeSmart Feed is an algorithm that generates a feed of posts individually for each user ba...
17/11/2021

1. We are friends with smart tape
Smart Feed is an algorithm that generates a feed of posts individually for each user based on their interests and behavior. We told you more about the smart feed of Instagram and other social networks here.

In the context of this article, I note that the main key to success is natural activity. A simple principle works: the more likes, reposts, saves, comments and other positive marks each outgoing post receives, the more trust (and coverage) from the algorithm will be to your content later. That is why many bloggers and business accounts so often ask their subscribers to like or "we will disappear from your feed." And then the logic is obvious: to get active, write something about what your audience likes, its interests are above all! And do not hesitate to ask her opinion and advice, this will only make it easier for you when preparing posts.

Another important point related to the smart Instagram feed is the stability of posting. When a profile posts infrequently and irregularly, this is a signal to the algorithm that you are not active and are not interested in the attention of your audience, which means that you can not be pampered with coverage. Therefore, if we undertake to run a business account, then we do it on an ongoing basis or hire a SMM, since we don't have enough hands.

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