Happened By Design

20/02/2026

Continuing Manderley’s brand identity across all branded materials, ensuring the identity flows seamlessly across all digital and print media.

From business cards, letterheads, envelopes, and a client onboarding questionnaire, to a journal and website.

Her identity was designed to support her brand as it grows, while staying true to her values:

☀️ professional
☀️ friendly
☀️ spiritual
☀️ grounded
☀️ collaborative
☀️ calm
☀️ alignment
☀️ freedom
☀️ modern & classic

We worked hard to create a system and identity that feels relevant and authentic for years to come.

25/06/2025

Tinkering with layout designs for module 9.

Here you can see 15/25 Bauhaus layouts I created for a mock event at the MoMA meeting parameters set by the school.

And for the main event: a mockup of the magazine layout which I am so excited about!

Pretty happy with the outcome 😄



Which is your favourite? Let me know!

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26/04/2024

L O G O T Y P E

The goal for this part of the assessment in module 7 was to create a logotype based on the semantics (meaning) of a word.

I chose the word ‘audio’ and instantly knew I wanted to use a bold typeface to show that audio can be deafeningly loud and also play on the phrase “the silence was deafening” with a subtle nod to nostalgia.

I then turned it into a mock recording studio because I just think that would be pretty cool!

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25/04/2024

U N I F I E D M A R K

Here is a mock-up logo for a mock-up digital marketing agency from module 7: logotypes

I have enjoyed all the modules so far but I would say this has been my top favourite so far!

We had to pick 3 random letters (or 2 letters and a number) and focus on the syntax (structure) of the logo.

Using 3 typefaces:
* 1 serif
* 1 sans serif
* 1 serif or sans serif of our choosing

And experimenting with styles and fonts
* bold
* italics
* weight
* size
* Etc

The challenge was to turn it into a unified mark (make it make sense and relate) using design systems, grids and sequences etc

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23/11/2023

Playing around with some edits from today’s journal study shoot for my graphic design studies. Learning to manipulate light, shoot in manual mode, and refine a composition and its intended meaning.

I might be new to the photography world and still have much to learn, but it was so fun experimenting!

(and sadly I can’t tag the reed diffuser as I can’t remember where I got it!)

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29/06/2023

From a web designer’s point of view, Squarespace really is my favourite platform for coaches with so many in-built features!

1 - FLUID ENGINE 💻
Takes design to a whole new level.

The drag-and-drop editor creates endless opportunity to showcase your authenticity and stand out from the crowd!

I love that its design abilities can achieve so much more than ever before without needing code!

2 - ACUITY SCHEDULING

Honestly, the ability for clients to book a call directly on your website and have a meeting link created and sent out automatically without you so much as lifting a finger is a dream.

It’s one less thing you have to worry about forgetting.

Not to mention you can set it up to receive payments, set your availability according to your lifestyle and create multiple appointment types!

3 - ALL-IN-ONE PLATFORM

It makes life so much easier when so much can be managed in the one place.

Say goodbye to plug-ins that constantly become incompatible when the platform updates or needing a million plugins for your website to work.

Squarespace is designed to work FROM THE GET-GO!

Saving you so much time and energy in the long run to focus more on the life you want

4 - SECURITY

Squarespace is naturally a very secure platform that takes huge measures in keeping you and your clients safe in the online space.

Even in the UNLIKELY event that something does go wrong, you have 24/7 access to customer support who will do everything they can to help you!

5 - MULTILINGUAL

So many businesses operate solely online. There are expats living and working all over the world so sometimes you do need a multilingual website.

Squarespace uses Weglot so you can reach your dreamy clients in a way that they can easily resonate with

Like this post? Follow for more!

What’s your favourite Squarespace feature? Let me know 👇🏻

23/06/2023

Having the privilege of working with some of the loveliest people makes my heart so happy 🥰

Thank you for the kind words .sisterhoodproject

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19/06/2023

Congratulations to .sisterhoodproject for the successful launch of their new website!

It was an absolute pleasure working with such amazing people who are passionate about providing free first aid training to vulnerable parents and carers across Victoria.

Thank you so much for the joy and honour of creating your new website!

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For this particular project we went for a minimalistic style so it’s easy to navigate maintain in the future.

It’s professional with a hint of fun (like rounded heading fonts, buttons, wavy section dividers and hints of soft pink & purple)

The website conveys the problem Victoria has with first aid training being inaccessible to a lot of parents, as well as .sisterhoodproject mission to help bridge the gap, AND how people can get involved.
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With a new website, I always draft the homepage first and send it for review before continuing the project.

This ensures the client is happy and we’re on the right track with what they envisioned!

From there, I draft the rest of the website and jump on a review call to go over it. This is where the client provides feedback on any revisions that need to be made.

(I often sneak in some early tutorials on how to edit and update too!)

After that, we make sure everything is connected, tested & working before launching, have another tutorial call and ownership is transferred to the client.

Easy peasy lemon squeezy! 🍋🍹

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If you’re a coach who is ready for a website that authentically reflects who you are and speaks to your ideal clients in a way that makes them froth over working with you, then it’s time to book a discovery call via the 🔗 in bio

25/05/2023

What a privilege it’s been to work alongside The Sisterhood Project creating their shiny new website!

They are such an amazing charity providing free infant & child first aid training to vulnerable parents & carers across Victoria 🥰

And our website is live!! 😍😍🤩🤩

Check us out at www.thesisterhoodproject.com.au

Thank you so much to Happened By Design for her amazing style,design and dedication in making this incredible website for us. If you are on the lookout for a professional website, definitely look her up 🤩

People can now donate directly through our website and also find out more about us, who we are working with, and access free resources.

05/05/2023

Sadly I can’t post the original reel on FB but here’s the link!

I’ve had a bit of fun experimenting with a different style of reel for the first time, showcasing some past and present work 😊