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LongAdvisory is an agency of communication and digital
marketing founded in Beijing by an international team
which operates in China.

29/05/2026

Brunello Cucinelli stands out amid China’s luxury slowdown. 👇

What makes the brand particularly interesting is that its success is not driven by visibility, but by a quieter vision of luxury.

It is positioned around exclusivity, cultural relevance, and emotional value.

Brunello Cucinelli reflects a broader shift in China’s luxury market toward meaning, quality, and understated consumption.

21/05/2026

Douyin is far more than a short video platform.📱

Many people think it is simply the Chinese version of TikTok, but the two platforms evolved very differently.

Douyin has become a fully integrated digital ecosystem where content, commerce, payments, local services, and consumption all happen inside the same app, creating a seamless path from discovery to purchase.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

14/05/2026

Did you know that China celebrates Valentine’s Day multiple times throughout the year? 💘

520 is one of the most popular ones.

In Chinese, “520” sounds similar to “I love you”, which is why May 20th became China’s digital Valentine’s Day.

What started as internet slang based on pronunciation has evolved into a major cultural and commercial event.

Today, 520 drives gifting trends, luxury campaigns, beauty sales, and social media engagement.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

08/05/2026

KOLs are one of the most powerful growth drivers in China’s digital market. 📱

In China, influencer marketing goes far beyond visibility.

KOLs are perceived as trusted experts within their niche and directly influence consumer purchasing decisions.

However, KOL pricing in China is far more complex than simply looking at follower count.

Engagement, niche positioning, audience quality, exclusivity, and content format can all significantly impact costs.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

01/05/2026

Are you using the right strategy on RED? 💡

On RED, influence is not about how many people follow you, but why they choose to follow you.

Think about the difference in behavior.

On Instagram, people scroll.
Content competes for attention in seconds.
Growth is driven by visibility, large audiences, and trends that move fast and disappear just as quickly.

On RED, the mindset is different.
People arrive with intent.
They search, compare, and evaluate before making decisions.
A post is not just content, it becomes part of someone’s research process.

In this environment, usefulness becomes more powerful than aesthetics alone.
This is why smaller accounts can outperform larger ones.
What matters is not how many people you reach, but how relevant you are to the people who find you.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

25/04/2026

Design Week Milan 26

Highlights 🔥

Go Beyond the Wall

23/04/2026

Alo Yoga is set to open in China in 2026. 🧘‍♀️

This marks a significant step in its global expansion, but it will also come with structural challenges.

China’s activewear market is rapidly evolving, influenced by wellness, visual identity, and a new generation of consumers whose purchasing decisions go beyond performance.

In this context, Alo Yoga enters not as a traditional sportswear competitor, but as a brand positioned around aspiration and aesthetics.

The biggest challenge will be turning digital visibility into sustained demand in a highly competitive market already led by players like Lululemon, while building strong local relevance.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

17/04/2026

Adidas is reclaiming growth in China. 👟

Adidas is fully embracing its “In China, For China” strategy, with around 60% of products designed locally and 95% manufactured in China.

At the same time, running, lifestyle classics, and limited editions continue to strengthen its appeal among Chinese consumers.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

09/04/2026

Nike transforms Air Max into a ghost market inspired experience in Beijing. 👻

The pop-up took inspiration from ghost markets, transforming the space into a night time environment of exploration where visitors moved freely, discovering stories, sounds, and creativity along the way.

At the same time in Shanghai, Nike told a completely different story.
Through a corner store concept, the brand tapped into everyday nostalgia, reimagining familiar objects and memories through the lens of Air Max.

What stands out is not just the creativity, but the strategy behind it.

The same product was adapted into two distinct narratives, each designed to resonate with a specific city, its culture, and its people.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

03/04/2026

Did you know that the Chinese Zodiac is used for marketing in China? 🐉

Shengxiao goes beyond tradition and has become a powerful tool impacting how brands connect with consumers.
It influences product design, campaign storytelling, and even purchasing behavior.

By integrating zodiac symbolism, brands create culturally relevant narratives, limited editions, and experiences that feel meaningful rather than purely commercial.

Go Beyond the Wall
Long Advisory
Your Digital Marketing Agency in China

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