30/07/2025
What’s PR really worth? It’s a question we get asked a lot — sometimes out loud, sometimes just with a raised eyebrow. What does a press release actually do? What’s the value of a bit of comms support? Well, here’s a live example.
Recently, we worked with Bert Diamond and Sonia Diamond at Diamond Electrical. They had a story to tell. We helped shape it, sharpen it, and send it out with purpose. The result?
🟡 A feature on the BBC News website — not just a flash-in-the-pan mention, but a proper article, with a permanent link, right here: 🔗 bbc.co.uk/news/articles/c0eqqgl42vno
That story will now live forever in Google searches, funding decks, investor updates and stakeholder briefings. It’s a milestone moment for a growing company — and we’re proud to have played a small part in helping them get there. So what’s it worth?
👉 A regional BBC online article typically gets 20,000–100,000 views, depending on topic and placement. Based on industry benchmarks, a feature like this reaches 50,000+ readers, with an equivalent digital ad cost of £3,000 or more
👉 A permanent backlink from bbc.co.uk is basically gold dust — it adds £2,000+ in SEO value, boosting search results and trust
👉 And the intangible value? Huge. It tells investors, partners, and future hires: this is a company worth paying attention to.
Not bad for one story, carefully shaped and well placed. Good PR doesn’t just make noise. It builds reputation. It tells your story in a way that sticks — with the people who matter. And if you're a purpose-led business in Gloucestershire or the Cotswolds wondering whether your story is strong enough… trust us, it probably is.
We’re based in Stroud. We love working with founders, independents and ambitious teams. And we’d love to help you show up with confidence.
📩 Get in touch any time — or just drop us a wave.
Bert and Sonia Diamond wanted to install the equipment after a friend died of a heart attack.