Super Tough Friends

Super Tough Friends Character IPs management, licensing and marketing agency.

We’re excited to share a new collaboration between our artist Pines n Printss and Malaysian lifestyle brand Galado.Toget...
08/04/2026

We’re excited to share a new collaboration between our artist Pines n Printss and Malaysian lifestyle brand Galado.
Together, we’ve introduced a series of framed artworks featuring some of Pines n Printss’ well‑loved illustrations — bringing her gentle, character‑driven world into a format that’s easy to enjoy in everyday spaces.
The collection includes:
- Matcha Club
- Little Friends
- Coffee Club
- A Cozy Day Out
View the full collection here: https://galado.com.my/pinesnprints/
This collaboration is a nice opportunity to share Pines n Printss’ artwork with more people in the region, with Galado helping present the pieces in a simple and accessible way.

is spreading the love with the new "Berry Winkle" Valentine’s Day EZ-Link card, featuring the Bird Bois IP—Duck Boi and...
10/02/2026

is spreading the love with the new "Berry Winkle" Valentine’s Day EZ-Link card, featuring the Bird Bois IP—Duck Boi and Pigeon Boi!

This charming Berry Winkle design is all about the simple, sweet moments we share with those we care about. Whether it's a gift for a loved one or a treat for yourself, let the Bird Bois tag along on your next journey! 💖

The Details:
Price: $10 per card (no top-up value)
Where: Available progressively at EZ-Link vending machines in malls islandwide.

If you manage to snag a card, don’t forget to tag us in your photos—we’d love to see where the Bird Bois are traveling.

Grateful for the chance to introduce Singapore character IPs to overseas media and share more about our work.
14/01/2026

Grateful for the chance to introduce Singapore character IPs to overseas media and share more about our work.




2025 was full of firsts, and we’re grateful to our fans, creators, and partners for being part of every step. We’re exci...
31/12/2025

2025 was full of firsts, and we’re grateful to our fans, creators, and partners for being part of every step. We’re excited for what’s coming next and hope you’ll stay with us as we keep building.
Here’s to an amazing New Year and everything we’ll create together.

Mr Onigiri teamed up with our artist, Pines n Prints, for a playful, festive collab that brings character design into ev...
10/12/2025

Mr Onigiri teamed up with our artist, Pines n Prints, for a playful, festive collab that brings character design into everyday bites.
Fans also had the chance to meet the artist behind Pines n Prints at our in-store meet & greet, turning the drop into both a community moment and a celebration of local creativity.
The exclusive collab merch collection is now available island-wide at all Mr Onigiri outlets across Singapore.

charc+r: The Great IP Invasion wrapped up at the Singapore Chinese Cultural Centre. Huge thanks to all the amazing indie...
03/11/2025

charc+r: The Great IP Invasion wrapped up at the Singapore Chinese Cultural Centre.
Huge thanks to all the amazing indie IP creators who brought their worlds to life, our fireside chat guests for the inspiring conversations, and our partners for their support.
Thanks to everyone who came by to visit, shop, and connect with the artists, and for taking the time to discover their character worlds and stories.
Seeing so many people connect over original characters, stories, and ideas reminded us why we started this in the first place.
Till the next one.

It's a wrap! A huge THANK YOU to all the amazing IP creators, inspiring fireside chat guests, supportive partners, the p...
27/10/2025

It's a wrap!
A huge THANK YOU to all the amazing IP creators, inspiring fireside chat guests, supportive partners, the production team from
who helped make this happen,
and a big shout out to everyone who came down to support the creators and buy their merch

We set out to create a platform and experience where visitors could meet the creators behind their favourite characters and discover the stories, worlds, and ideas that make each IP special and your support made it real. Seeing the community come together to share and celebrate these creative worlds was truly special.

We’ll be back in 2026.
Stay tuned for podcast episodes, interview clips, and event photos coming soon!

Last chance to snag your fave local IP merch at charc+r: The Great IP Invasion! , MPH Level 7!And don’t miss the Monday ...
26/10/2025

Last chance to snag your fave local IP merch at charc+r: The Great IP Invasion!
, MPH Level 7!

And don’t miss the Monday Bruce giant rabbit inflatables exhibit at rooftop-perfect photo op!

More cute character IP spotted at After you’ve checked out our local IPs at :The Great IP Invasion, head up to the roo...
24/10/2025

More cute character IP spotted at
After you’ve checked out our local IPs at :The Great IP Invasion, head up to the rooftop to meet five gigantic Monday Bruce rabbit inflatables. Yes, five n it's free!

charc+r: Experience More at the Fest!JangandFox Pop-Up Photo ZoneSnap, share, and strike a pose with your favourite char...
20/10/2025

charc+r: Experience More at the Fest!

JangandFox Pop-Up Photo Zone
Snap, share, and strike a pose with your favourite characters!

Fireside Chats & Podcast Sessions
Get up close with the creators behind the IPs and hear their stories.

Vote for Your Fave IP
Help your favourite IP win and get a chance to turn it into a 3D collectible toy!

Dates & Time:
Fri, 24 Oct: 5:00 PM – 8:30 PM
Sat, 25 Oct: 11:00 AM – 8:00 PM
Sun, 26 Oct: 11:00 AM – 7:00 PM

Venue: , Multi-Purpose Hall, Level 7
Info: charctr.com
Tickets: charctrfest.peatix.com
Kids under 12 enter free!

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1 Expo Drive, Hong Kong Wan Chai
Hong Kong
HONG KONG

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