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Sonia Rutter Digital Helping home and lifestyle businesses grow with expert social media ads and Google ads management. Done-for-you, consultancy and interim services

🐶 Meet Rocky.Chief Barketing Officer.Head of Security.Professional Treat Tester.If my dog Rocky was a client, he'd be my...
26/08/2026

🐶 Meet Rocky.

Chief Barketing Officer.
Head of Security.
Professional Treat Tester.

If my dog Rocky was a client, he'd be my most demanding one.

He expects immediate responses.

Regular snacks.

Unlimited attention.

And absolutely no delays to service.

To be fair, some marketing clients have similar expectations

Happy International Dog Day! Let's see your top dog 👇
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I'm Sonia.

I help businesses stop wasting money on ads and start getting leads and sales from them instead.
If your ads aren't delivering the results you'd hoped for, send me a DM

19/08/2026

☀️ A little reminder for business owners...

Just because it's summer doesn't mean your marketing should disappear.

In fact, summer can be one of the best times to build audiences, test creative and get ahead of competitors who have switched off.

The businesses that have a great Christmas usually start preparing long before Christmas arrives.

What are you working on this summer?
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I'm Sonia.
I help businesses stop wasting money on ads and start getting leads and sales from them instead.
I'm taking on a handful of new clients from mid-July. If your ads aren't delivering the results you'd hoped for, send me a DM before everyone else starts thinking about Q4.

I've built my home I can build your ad campaignsBuilding a house and building a successful ad campaign have similarities...
11/08/2026

I've built my home I can build your ad campaigns

Building a house and building a successful ad campaign have similarities.

Everyone gets excited about the pretty bits.

The wall colours.

The kitchen.

The finishing touches.

But what really matters is underneath.

The foundations.

In houses it's structure. In marketing it's data, offers and strategy.

Get either wrong and things become expensive very quickly.

What's the biggest project you've ever taken on?

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I'm Sonia.

I help businesses stop wasting money on ads and start getting leads and sales from them instead.
If your ads aren't delivering the results you'd hoped for, send me a DM

💰 If you gave me £2,000 a month to spend on Meta ads, here's what I wouldn't do.I wouldn't split it across 17 campaigns....
06/08/2026

💰 If you gave me £2,000 a month to spend on Meta ads, here's what I wouldn't do.

I wouldn't split it across 17 campaigns.

I wouldn't target 43 audiences.

I wouldn't try every new feature Meta launches this week.

I'd keep it simple.

One clear offer.
Strong creative.
Proper tracking.
Consistent testing.

Fancy tactics are massively overrated.

The businesses getting the best results are usually doing the basics brilliantly well.

Simple scales.

Complicated usually doesn't.
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I'm Sonia.

I spend my days fixing ads that looked like a good idea at the time.

I'm now taking on a few new clients. If you'd like me to look at your campaigns, send me a DM.

Happy Yorkshire Day.🤍As a proud Yorkshire business owner, I appreciate three things:✔ Straight talking ✔ Good value ✔ A ...
01/08/2026

Happy Yorkshire Day.🤍

As a proud Yorkshire business owner, I appreciate three things:

✔ Straight talking
✔ Good value
✔ A proper brew

Probably why I get on so well with other Yorkshire business owners too.

No BS.
Just decent people trying to do a good job.

What's the most Yorkshire thing about you? 🤍

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I'm Sonia.
I spend my days fixing ads that looked like a good idea at the time.
If you'd like me to look at your campaigns, send me a DM."""

🎄 Nobody likes hearing the C-word in July.Christmas.There. I said it.If Christmas is important to your business, now is ...
21/07/2026

🎄 Nobody likes hearing the C-word in July.

Christmas.

There. I said it.

If Christmas is important to your business, now is exactly when you should be thinking about it.

Not in October.
Not in November.
Definitely not in December.

The businesses that have great Christmas campaigns are building audiences right now.

They're testing creative.
Learning what works.
Growing their email lists.

They're not crossing their fingers and hoping for the best in November.

Too early?

Or secretly relieved someone brought it up?
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I'm Sonia.
I spend my days fixing ads that looked like a good idea at the time.
I've just opened up a few client spots and if you'd like a fresh pair of eyes on your campaigns before the Christmas madness starts, send me a DM.

🎂🎓🚗🐶✈️☕📈🇻🇳🤯Happy World emoji Day! This my last month in emojisNow I need a nap!Running a business is often sold as freed...
17/07/2026

🎂🎓🚗🐶✈️☕📈🇻🇳🤯

Happy World emoji Day! This my last month in emojis

Now I need a nap!

Running a business is often sold as freedom. Some weeks it feels more like spinning 300,717 plates. Still, I wouldn't swap it.

Your turn. Let' see your last month in emojis 👇
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If you doubled your ad budget tomorrow, would your current campaigns actually perform any better?

If you're not sure, send me a DM. I'm opening up a small number of client spaces from mid-July and would be happy to take a look

🎾 Did you know I once went to Wimbledon and ended up sitting next to Daley Thompson?Back in another life, when I was a M...
09/07/2026

🎾 Did you know I once went to Wimbledon and ended up sitting next to Daley Thompson?

Back in another life, when I was a Media Consultant at Nestlé looking after their chocolate brands, I was invited to Wimbledon for a corporate hospitality day.

After a mad rush down from York, arriving late and slightly flustered, I finally found my seat, sat down and grabbed a drink.

And who should sit next to me but Daley Thompson.

As a child in the 80's and massive Olympics fan, I was completely starstruck.

As one of Britain's greatest athletes, his stories were incredible.

The training, the competitions, the people he'd met and the experiences he'd had were fascinating to listen to.

What really stayed with me, though, was that even years after retiring from elite sport, he was still training, still looking after himself and still setting himself goals.

The medals had stopped.

The mindset hadn't.

The people who achieve extraordinary things are often the ones who keep doing the ordinary things consistently.

Who was the most famous person you've ever unexpectedly found yourself sitting next to? 👇

PS. And in case you're wondering, the photo was created by my AI friends in the sky. We never actually posed for a selfie at Wimbledon... although I wish we had! 😆
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I'm Sonia.
I spend my days fixing ads that looked like a good idea at the time.
I'm fully booked until mid-July, but if you'd like me to look at your campaigns before the Christmas madness starts, send me a DM.

Quick question.Are you ready for Q4?Not hoping.Not winging it.Actually ready?Because the businesses that have strong Q4s...
29/06/2026

Quick question.

Are you ready for Q4?

Not hoping.

Not winging it.

Actually ready?

Because the businesses that have strong Q4s usually started preparing months ago.

They know their audiences.

They've tested creative.

They understand what converts.

If Q4 is important to your business, now is the time to get serious about it.

How prepared do you feel out of 10?
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I'm Sonia.
I spend my days fixing ads that looked like a good idea at the time.
I'm fully booked until mid-July, but if you'd like me to look at your campaigns before the Christmas madness starts, send me a DM.

💥 £2,500 ad spend.£62,000 revenue.That's what one month of Meta ads generated for a client.The interesting bit isn't the...
24/06/2026

💥 £2,500 ad spend.
£62,000 revenue.

That's what one month of Meta ads generated for a client.

The interesting bit isn't the result.

It's that we didn't do anything revolutionary.

No hacks.
No secret audiences.
No complicated funnels.

We tested creative.
Focused on the offer.
Followed the data.

Fancy marketing tactics are massively overrated.

Most of the time the businesses getting the best results are simply doing the basics really well.

What's the simplest thing that's worked well in your business recently?
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If you doubled your ad budget tomorrow, would your current campaigns actually perform any better?

If you're not sure, send me a DM. I'm opening up a small number of client spaces from mid-July and would be happy to take a look.

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