Maximum Results Local Marketing

11/06/2021

34% of people search online daily for a local business... https://bit.ly/3ekP2mt

04/06/2021

Businesses that claim their profiles on at least four online review sites garner 58% more revenue... https://bit.ly/3ekP2mt

05/02/2021

Winning Customers with your Online Reputation – Reputation Marketing Tips

Traditional online marketing is on the decline for small businesses as consumers are increasingly searching for and heavily relying on real customer recommendations. They are now using search engine results, reviews sites, and social media to make informed decisions on where they will spend their money.

Businesses must learn to build, maintain and protect their online reputation on many fronts as marketing shifts more towards consumers, putting their trust in the “word of mouth” comments and testimonials found in their online research.

While you may already be gathering online reviews and handling negative reviews, reputation marketing takes it a step further to highlight and amplify positive online content like customer reviews, star ratings, and testimonials through traditional and digital marketing channels to boost sales.

Gain Customers with a Proactive Approach to Online Reputation Management

Online reputation management is necessary to ensure your business shows up high in search results for your service while also being seen as professional and enticing when people search for your business name. This is how you attract more customers, retain more customers, and save money by avoiding ineffective advertising and the cost of fixing poor public perceptions.

The most cost-effective way to lower your risks and grow your business is to utilize a proactive approach involving review monitoring and handling negative reviews and comments, as well as creating and maintaining a stock of positive reviews and great online content that shows up on the first page of online search results.

Monitor Your Online Presence

Monitor reviews and know when and where your name is being mentioned is important to reputation management. Conversations about your business are rarely taking place on your website, so you need to discover what is being said and where.

To find what prospective customers see about your business search the way they would – Google your name… then Yahoo it, and Bing it. Make notes of where your company is showing up most and repetitive themes in comments and reviews (good and bad). Include detailed information on which sites provide reviews of your service or product, and on sources of negative information so you can take action.

Handle Negative Reviews

Stay ahead of the game by claiming your business on sites like Yelp!, Google Places, and YP.com, so you have control over the business information found there by reviewers. Routinely monitor these sites and set up a process to respond to any negative reviews or comments. Comment directly on the poor reviews to reach out to the dissatisfied customer in a way that other reviewers will see.

There is usually little you can do to get negative reviews removed from websites. Still, readers will see your compassionate response and effort to make it right – allowing you to turn a negative into a positive.

Publishing and Maintaining Good Reviews and Content

Promoting positive and factual information will not only attract new customers and persuade undecided customers, but it will also push negative reviews and content further down in search results.

Reputation Marketing Tips You Can Use Right Now..

(1) GET ACTIVE ON SOCIAL MEDIA

Create positive and professional profiles across all the major social networks, but put the most effort into maintaining only the ones that are most effective for your business and your industry.

Not only does social media have the potential to expose you to billions of consumers, but it also puts your business name and brand under your control. Then you can improve your search engine rankings by providing your profiles as social proof of your existence in results.

(2) BLOG

Blogs get good search engine ranking because search engines like Google are always on the search for original and informative content to give searchers in their results pages. With that fact in mind, ensure you are posting quality content at least 1-2 times a week, and search engine optimizing your titles and metadata with the keywords people are searching for.

(3) GET GREAT REVIEWS

Have a great product and amazing customer service… then make it simple to leave reviews by including links to your favorite review sites on your digital invoices or email confirmations. But don’t forget the best way to get reviews and testimonials is to simply ask your customers for them.

Winning Customers with Reputation Marketing

Online reputation marketing is a must. So you just need to decide if you are going to find the time to handle it yourself, delegate this responsibility to a single person, or find a little bit in your budget to have a professional handle it for you.

04/01/2021

17 Reasons Why Small Businesses Need (More) Video

Ever wonder what should be your priority for marketing your business? I can't stress enough the VALUE of video for your rankings and ads. So I decided to share all the good reasons WHY the video should be number 1 on your priority list!

https://www.vidyard.com/blog/17-reasons-small-business-need-video/

There are many benefits of video marketing for small businesses including boosting sales, building brand reach, and increasing conversions.

25/12/2020

A very Happy Christmas to one and all!

04/12/2020

Why Online Reputation Matters to Small Business

A small business, especially one with a physical location serving a local community, may underestimate the importance of a positive online reputation. You are not looking for nationwide or worldwide customers, so what’s the big deal?

Considering 82% of online searchers follow up via an in-store visit, it is clear that local customers are using the internet to find information about local businesses. Any business lacking an enticing web presence is risking losing business to well-positioned competitors who manage their online reputations.

The Importance of Creating a Positive Web Presence

Internet searches, social media, review websites, and complaint forums are top of mind activities and destinations as consumers search for the best service at the best price. Your company can provide a great product, with exceptional customer service, and at unbeatable prices, but if it is not perceived as such online, and social signals show any negativity, new customers will hesitate to give their trust or money.

Most consumers are using social word-of-mouth, search results, and online content like review and comparison sites to make informed spending decisions. When Customer Joe searches for the type of service or product you provide, in your city, does your company show up in search results? Does he see a professional provider with great reviews? If the answer is no to either of these questions, chances are high you just lost a customer.

The Benefits of Online Reputation Management

Ensuring a positive web presence has many benefits for small businesses starting with establishing your credibility as a reliable business and giving your company a competitive edge over others in your industry. You need to position yourself as the first and best choice when customers are researching online before making a decision about where to spend their money.

Your online reputation also serves as 24/7 advertising, getting the word out about your company to customers searching on the internet, specifically consumers in your community searching for your specific service. Additionally, online reviews, business social media profiles, and company websites rank higher in searches when good reputation management techniques and tools are used, providing exposure to a wider pool of prospective customers.

What a Small Business Can Do to Build a Positive Online Reputation

Don’t assume that your marketing efforts are managing your online reputation. Your website and the advertisements you send out locally or online do not encompass your web presence. Your online reputation is made up of everything online, including things like unsolicited reviews, website comments, complaint forum entries, "best of" and "worst of" lists, blog post mentioning your business, social media comments, and photos tagged with your company name.

Building a positive online reputation for your small business is vital to your local success and future revenue. While this may sound like a lot of work, a business should look at concentrating on just a few impactful activities to start.

Monitor Your Online Reputation

Monitoring your online reputation today is not an option - It is a necessity. You can outsource your reputation management or do it yourself, but you need to know what Customer Joe sees online and go to work fast on handling any negative information. With so many options for services and products, there is just no reason for a customer to trust you or chose your business if there is negative information showing up online about your business.

Get More Positive Reviews and Handle Negative Reviews

Online reviews are huge as they not only show up in many places online and rank high in internet search results, but more importantly, consumers trust these more than any web content or advertisement you could create and disseminate.

Think of how many times you have seen a one-star review and decided to purchase from that company. I would guess close to never. You must incorporate a system for soliciting, monitoring, and responding to online reviews.

Get on Social Media

Keep it simple and select just two or three social networks to focus on to avoid being overwhelmed in the beginning. The key is to find which platforms your prospective customers and audience prefer and establish profiles on those sites (Twitter and Facebook are general front runners). Claim your company name, completely fill in your profile, and get a great photo to start to establish yourself.

Using social media for reputation marketing is an activity that can greatly enhance your online reputation, but it can become time-consuming. First things first, establish your company’s presence and as you learn the ins and outs of your preferred networks look at starting a manageable social media marketing campaign for each.

Leveraging Your Online Reputation

You’ve put blood, sweat, and tears (or at least a considerable amount of time and money) into your business. Don’t jeopardize all you’ve invested by neglecting to build and maintain a positive online presence.

Contact me...Kevin Francis...to learn more about online reputation management and steps you can take to better position your business.

10/09/2020

Top notch page content for dental practices that want more new patients. Simply send me a Facebook message to find out how you can have great content...branded for your practice...posted everyday without any hassle