04/08/2026
Every time you scroll past an ad you think you are ignoring it. You are not.
Your brain is registering it. Filing it. And slowly building trust with it; without your permission.
It is called the mere exposure effect.
Familiar feels safe. Safe feels trustworthy. And trustworthy makes you buy.
That brand you never clicked. By the tenth time it appeared; it felt like something you already knew.
That is not luck. That is the strategy.
Is your brand consistent enough to feel familiar?