Meital Yitzhak Sasson

14/06/2024

17/11/2021

Coming up with a name for your new business might be challenging. The attached article summarize what you should consider when choosing the brand name:

https://hbr.org/2020/09/name-your-brand-with-a-global-audience-in-mind

Five tips for positioning yourself in international markets.

16/11/2021

In the previous post we learned what NFTs are, but why should brand be in on NFTs? Check out this article:
https://adage.com/article/opinion/why-brands-should-be-all-nfts/2378061

NFTs are already a hit with consumers, but what if they show the way forward for brands too?

16/11/2021

Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? Check it out:

Total search engine optimization for your brand and business is important. See why SEM matters and why you could be missing out if your not doing it.

15/11/2021

NFT's (Non-Fungible Tokens) have been around since 2014 , they are becoming now a popular as a way to buy and sell digital artwork. What are they and are they worth the money or the hype? This great article makes it easy to understand. After reading the article you might find out that your tweet is worth selling.

https://www.forbes.com/advisor/investing/nft-non-fungible-token/

Non-fungible tokens (NFTs) seem to have exploded out of the ether this year. From art and music to tacos and toilet paper, these digital assets are selling like 17th-century exotic Dutch tulips—some for millions of dollars. But are NFTs worth the money—or the hype? Some experts say they’re a b...

14/11/2021

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty. Check out this article to understand how your brand can be the relationship and how should it be done.

https://hbr.org/2016/05/build-your-brand-as-a-relationship

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It’s not a one-way conversation anymore.

13/11/2021

Twitter Inc. is releasing a monthly subscription product "Twitter Blue" to users in the U.S., in a bid to expand its business beyond targeted advertising. For $2.99 monthly subscription the subscriber will be able to preview and change tweets before they’re sent, customize app icons and color themes, read stories without ads and other more new options.
Will it be successful?

https://adage.com/article/marketing-news-strategy/twitter-blue-comes-us-move-beyond-ads/2379471

Twitter is attempting to expand its business beyond targeted advertising.

12/11/2021

Have you ever thought of marketing your ugly product as ugly? A resent research found that it generated more customer purchases than euphemisms such as “imperfect” or simple discounts without a stated reason. The conclusion: To sell an ugly product, just call it that:
https://hbr.org/2021/11/to-sell-an-ugly-product-just-call-it-that

New research suggests that consumers prefer straight talk.

11/11/2021

If your organization finds it hard to hire new employees, know that it is not alone. This article shares key insights from an in-depth analysis, and offers a three-step plan to help employers take a more data-driven approach to retention.
Check if the offered three-step plan works for your organization.

An analysis of 9 million global employee records sheds light on key trends around which employees are most likely to quit.

10/11/2021

The attached article discusses how a good narrative helps companies to differentiate themselves from others and increase their competition, and what would be considered to be a good narrative. A good narrative is one that is about the consumer, not the corporation.
What is your corporation narrative?

It’s more than just a story.