JUV Consulting

02/03/2024

JUV was founded in 2016 by teenagers with this idea of what the world could look like if more diverse young people had a seat at the table. And today, we are thrilled to take our seat at one of the most impactful tables in the world – by announcing that United Talent Agency (UTA) has acquired JUV Consulting, forming UTA Marketing’s Next Gen Practice.

This partnership is a phenomenal fit as UTA shares our conviction in the capacity for creators, content, and community to shape culture. We are excited to bring our perspective to a company that is at the epicenter of creative innovation, creating unprecedented capabilities that marry our Gen Z services with their unrivaled access to the zeitgeist. UTA Entertainment and Culture Marketing has reimagined what brand storytelling looks like – and we cannot wait to add to that story with fresh insight, impact, and inspiration.

We are bringing over the majority of our full-time team – and will continue to leverage our Gen Z network for our clients. It was tremendously important to us as we navigated this process to arrive at an outcome that benefited our community as much as possible – and we are really proud to have found a conclusion that does just that.

We will also be ensuring our partners continue to receive the same quality of service from us, which will only be enriched by UTA’s forward-thinking platform. We are also, of course, carrying forward our big plans for ZCON, our thought leadership, and our vision for what phygital-first, community-first, culture-first marketing looks like in 2024.

We could have never imagined eight years ago where this journey would take us, but this rollercoaster has only been made possible by the tremendous kindness that folks have shown us along the way. We owe infinite thanks to everyone who has ever believed in us – even in moments when we didn’t always believe in ourselves. We are overwhelmed with gratitude to every person who has ever worked for, worked with, or worked alongside us. We have, collectively, earned our seats at tables we didn’t even know existed. We have proven what we are capable of – and we are still only just getting started.

The consultancy, which connects brands with youth culture, will become part of UTA’s Entertainment Marketing division.

17/11/2022

Our CEO, Ziad Ahmed was quoted in an article published by The Guardian titled "How Gen Z agencies wooed Democratic voters: ‘Young people are nervous to trust politicians’". Thank you so much to The Guardian for giving young voices a platform.

Click the link below to hear how Gen Z voters connected midterm candidates with Gen Z voters.

Gen Z voters have faced crisis after crisis. In the midterms, peers helped candidates connect with them

18/10/2022

Meet Shaina Zafar, our Co-Founder + CMO at JUV Consulting

https://www.youtube.com/watch?v=BS2uYjBI2_E

JUV Consulting (www.juvconsulting.com) is a purpose-driven Generation Z community that is empowered by the belief that the world looks better when diverse yo...

18/10/2022

Meet Ziad Ahmed, our Founder + CEO at JUV Consulting

check out more on our website:https://www.juvconsulting.com/

18/10/2022

Meet Maia Ervin, our Chief People Officer at JUV Consulting.

https://www.youtube.com/watch?v=6ZDAxfTt478

JUV Consulting (www.juvconsulting.com) is a purpose-driven Generation Z community that is empowered by the belief that the world looks better when diverse yo...

18/10/2022

JUV 🤝 Business of Fashion

We are so proud and excited to announce our collaboration with the Business of Fashion. At JUV, we always say that the best way to connect with a young generation is to ask them thoughtful questions and actively listen to their insights. Which is why we have conducted a survey of nearly 1,000 Gen Z'ers to better understand the future of Gen Z fashion, where they get their inspiration, their thoughts on fast fashion and sustainability. This collaborative article titled, "Gen- Z Fashion In the Age of Realism," is something we are incredibly proud of and encourage everyone in our community to engage with. Big shout out to Shaina Zafar, Steph Strickland and Rian Weinstein.

Click here to read - https://www.businessoffashion.com/reports/retail/gen-z-fashion-in-the-age-of-realism-bof-insights-social-media-report/

16/07/2022

Is Gen Z Pro-life?

We gathered young thought leaders, activists, actors, and working professionals to understand what the phrase represents to them and inevitably, highlight the cognitive dissonance it carries with it.

As a community that exists to empower young people, we are fed up with the status quo of a world that continues to fail us by refusing to enact the changes necessary to protect our most vulnerable.

Thus, we created the “Is Gen Z Pro Life” video campaign, a disruptive video that redefines what it means to be “Pro-Life”. This project highlights the importance of what it actually looks like to show up for young lives through resources, policies, and progressive thought. We are eternally grateful to all of the speakers and collaborators that helped make this video possible. Thank you for harnessing your vulnerability and using it to empower us. Thank you for being part of the change we are waiting for.


Visit comingofrage.com for resources for resistence.

21/09/2021

Ever felt underestimated at work just because of your age? For Gen Z, the answer is probably YES. 🤬

In “Anger, Gen Z, and the Path to Progress,” Leah Butz asked our Receipt network of over 6.5K members what gets them riled up. Read what they have to say: https://www.juvconsulting.com/anger-gen-z-and-the-path-to-progress/](https://www.juvconsulting.com/anger-gen-z-and-the-path-to-progress/) 💥

Want to channel that rage into change? We are letting businesses know what makes young people angry from workplace culture to cancel culture during COMING OF RAGE on September 30th, 3-6pm ET — register for FREE: (http://comingofrage.com/)

17/09/2021

God, it's brutal out here — and Gen Z is noticing. COMING OF RAGE is here to shatter your image of the Gen Z consumer, and unveil the raw, authentic anger that comes with being a young person in 2021.

But blind anger isn't enough. YOU, as a business leader, can take actionable steps to channel *our* rage into *your* corporate change.

Join JUV Consulting on Thursday, September 30th from 3-6pm ET for the no-BS rager you don't want to miss.

Register for FREE: [comingofrage.com]

15/09/2021

"How does Gen Z define Latinx Heritage? Vicki Arguelles, Community Management Specialist, gives us a personal look into how she navigates her identity as a Latina, and what celebration looks like to her.

"After 23 years in this body – I’ve come to terms with the fact that the only person who can validate my Latinidad is me."

With Gen Z being the most multicultural generation to date, Vicki reminds us to explore what community and connection means to each of us — link in bio to read further.

As we kick off National Hispanic Heritage Month, we want to hear from other Latinx Gen Zers: how do you celebrate your heritage?

Check out the full article! link in bio
[https://www.juvconsulting.com/how-does-gen-z-define-latinx-heritage/]

15/09/2021

As summer comes to a close, we have to tell you about our Hot Intern Summer event we hosted in partnership with Geneva.

Geneva is a group communication app designed for organized, ongoing conversations with all your favorite people ❤️

But in a world where making connections was near-to impossible, Geneva wanted to help out Gen Zers who craved networking experiences.

That’s why we hosted a Hot Intern Summer event at the Hotel Chantelle Rooftop (Hotel Chantelle) and invited students from target universities to mix & mingle. Bonding over signature Geneva drinks, NYC interns and students were able to make new connections and maintain them through the ✨Geneva ✨ app.

Cheers to the end of ! 🥂

(https://geneva.com)